Mark Gibson work email
- Valid
- Valid
- Valid
Mark Gibson personal email
Mark Gibson phone numbers
Mark is an experienced business executive who takes a client-centric approach to develop a strategy and assist with implementation to generate exceptional results. Specific capabilities include: strategic planning; customer segmentation; value proposition creation; product development; integrated marketing and sales campaign management; digital marketing and marketing spend optimization.
-
Senior Consulting AssociateCapital Performance Group Jan 2016 - Mar 2020Washington D.C. Metro AreaMark leads CPG's Marketing Consulting Practice. He and his team assist financial institutions in taking a client-centric approach to marketing and sales, integrating personal banking, commercial banking, and wealth management capabilities into an integrated value proposition. -
Chief Marketing OfficerRockland Trust Company Apr 2011 - Dec 2015Hanover, MaAs CMO at Rockland Trust, Mark supported Wealth Management, Retail and Commercial Banking and was responsible for enterprise wide strategic planning, brand strategy, customer segment strategy, product development, customer insight, marketing communications, digital marketing, public relations, and community development. Mark was a member of Executive Leadership Team, ALCO, Pricing Committee, and Digital Channel Steering Committee. Key accomplishments included:- Led development of strategic plan, including customer segmentation, value proposition, brand positioning, and new geographic market expansion strategy- Assisted with brand building and customer experience initiatives which led to first position in favorability (consumer) and satisfaction (both consumer - J.D. Power 2015 MA - and business - Greenwich Associates 2015 MA)- Raised awareness and usage of Wealth Management services among bank clients and prospects by developing and launching earned media, events, and thought leadership program - Developed and implemented programs which directly supported superior deposit growth (10.3% CAGR), loan growth (9.1% CAGR) and net household growth (6.2% CAGR) (All growth rates from 2011-2015)- Collaborated with The Boston Globe to create and launch first-of-its-kind digital, print and event platform to deliver insightful content and advice to business owners, to position Rockland Trust as the go-to bank for business in New England -
Chief Marketing OfficerNewalliance Bank Feb 2009 - Apr 2011New Haven, CtAs CMO, Mark was responsible for brand strategy, product and segment management, customer insight, marketing communications, digital marketing and digital channel management, public and media relations, and community development. Key accomplishments included:- Developed and launched new brand positioning, contributing to 16% same store sales growth- Grew core deposits by more than 10% annually- Performed comprehensive revamp of digital channel and digital marketing
-
Chief Marketing OfficerBbva Compass 1996 - 2009Birmingham, Alabama AreaAs CMO, Mark supported Wealth Management, Retail and Commercial Banking and was responsible for brand management, segment and product management, communications, customer insight, customer experience management, public and media relations, alternative channels management and digital marketing. Key accomplishments included:- Used out of category branding techniques to create "first bank of preference" in 7 of 10 top markets- Created innovative value propositions to grow checking from 18% to 27% of total deposits- Launched mobile banking in 2007, gaining first mover advantage with Gen Y segment- Created and managed Workplace Banking, Hispanic Banking and Mass Affluent Banking programs- Created and managed home equity direct and digital marketing and sales program, accounting for 30% ($575MM) of annual originations- Created and managed business appointment setting program, generating 23,000 appointments and 1600 new relationships annually -
Director Of MarketingAnz Banking Group 1994 - 1995Wellington, New Zealand
-
Senior Vice PresidentJohn Ryan International 1990 - 1994Stamford, Ct -
Vice PresidentRetail Planning Associates 1986 - 1990Columbus, Ohio AreaAs the founder of RPA's banking division in 1986, Mark successfully led development of state-of-the-art retail concepts for 18 of the top 50 money center and regional banks, including Chase, Citibank, Bank One. He also led development of the joint publication Financial Retailing: Bank Branch Design and Merchandising Guide with the American Bankers Association.
-
Researcher, Financial Services TechnologyBattelle 1983 - 1986Columbus, Ohio Area
Mark Gibson Skills
Mark Gibson Education Details
-
Marketing, Honors Accounting -
Marketing
Frequently Asked Questions about Mark Gibson
What is Mark Gibson's role at the current company?
Mark Gibson's current role is Marketing Practice Leader at Capital Performance Group.
What is Mark Gibson's email address?
Mark Gibson's email address is ma****@****ust.com
What is Mark Gibson's direct phone number?
Mark Gibson's direct phone number is +120385*****
What schools did Mark Gibson attend?
Mark Gibson attended The Ohio State University, The Ohio State University.
What skills is Mark Gibson known for?
Mark Gibson has skills like Digital Marketing, Banking, Retail Banking, Segmentation, Marketing Communications, Marketing, Leadership, Marketing Strategy, Product Management, Management, Strategic Planning, Brand Management.
Not the Mark Gibson you were looking for?
-
Mark Gibson
San Francisco, Ca5gmail.com, gmail.com, markgibson.net, bright.net, gmail.com4 +170795XXXXX
-
Mark Gibson
Greater Seattle Area2kpmg.com, kpmg.com1 +120643XXXXX
-
Mark Gibson
Greater Philadelphia5verizon.net, experian.com, rutgers.edu, biocatch.com, trusona.com12 +161057XXXXX
-
Mark Gibson
Stokesdale, Nc3triad.rr.com, ugcorp.com, homepointfinancial.com -
6pwc.com, rohmhaas.com, rohmhaas.com, icloud.com, dow.com, dow.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial