Mark Gladwin Email & Phone Number

Basingstoke, England, United Kingdom

Spearheading the strategic growth and development of brands, BaByliss, BaByliss Pro, TRESemme and Cuisinart electrical domestic and professional brands. Leading the commercial teams to success by devising budgets with go to market tactics to achieve corporate objectives.

Duckmanton, England, United Kingdom

Grangers International is a British-based manufacturer of product aftercare solutions who own, manufacture and distribute three key iconic brands: Grangers, Fabsil & Cherry Blossom across the globe.

Stoke Mandeville, England, United Kingdom

*Globics Technology (Smart Hybrid Watches): Analysed and presented a product, price, market & competitor review, including go to market channels, terms, pricing, forecasts and financials for 3-year plan. *Cloud Order Solutions / FoodOrders - Start up tech mobile & pay company: Developed pricing structures for B2B partners. Researched competitors & instigated differentiated go to market strategy & tactics. Identified solutions for hospitality partners to grow their revenue. Implemented digital campaigns to develop new business. *Rashmian Ltd: Acquired exclusive distribution for UK & Ireland with global sports brand Reebok accessories. Analysed pricing for UK market. *Gratnells - Head of sales & commercials. Developing the strategy and pricing for UK and International regions,and mentor and drive international teams to grow global markets.

Maidenhead

Management of Commercial Teams and the Volume and Fashion Brands, Licensed and Own Label.  Managed Sales, Merchandising & Planning departments. Improved ways of working by creating systems, processes and controls for commercial teams to track progress against company plan.  Strategically re-positioned Lorus, by designing and launching Lorus Zinc to compete at volume market. Focus on Product and Brand development.  Created Digital Marketing Campaign. Resulted in 64m online views, competition entrants of 489,000, sales + 11% in November & December. Objective to increase consumer engagement and sales via social digital platforms & radio.

London, England, United Kingdom

Head of Casio Watch Brands: G-SHOCK, EDIFICE, BABY-G, PRO-TREK & Casio brands.Management of Commercial Teams - Full P&L Accountability. Over 5-year tenure, sales revenue increased by 32.5% and grew the multi brand distribution.  Established retail & online sell out improvement plan. Achieved sales growth of av. 124% in volume sector and ASP in Premium rose by 180% pre post analysis.  Led team to develop Premium channel via retail & e-commerce. Gained 170 additional premium listings with G-SHOCK & EDIFICE brands. Won industry award: Watchpro Sales Team of the Year 2016/17.  Project managed UK & European Amazon strategy. Casio became Amazon no.1 watch partner.  Developed go to market tactics. Led team to open 800 doors with the Casio Edifice & F1 Infiniti Red Bull Racing & Scuderia Toro Rosso range. Created trade marketing programs. Established POP-UP stores within Heathrow T5, Harrods, Selfridges & Intu Milton Keynes Shopping Centre to grow sales and engagement of youth market & premium brands. Overall sales growth of 14% from pre and post analysis.  Weekly 1 to 1 team updates & team coaching. Implemented business plans to all key accounts & new procedures to create a best practice and shared learning culture.  Reporting UK results and plan. Communicated budgets, targets & financial reports to head office staff.

 Developed Conair multi brand strategy with Boots UK. Increased category share from 49% to 65% by achieving extra listings of core range and launching John Frieda electrical brand. Maintained brand leader status within Boots across 1400 sites and online.  Launched an exclusive John Frieda electrical hair care brand. Negotiated 600 stores & Boots.com for depth of launch. Drove a heavyweight marketing campaign. Accomplished 10% market share in 4 months of trade. Sold 22,500 units of 1 SKU in 2-week period.  Delivered Boots Joint Business Plan (JBP). Measured and directed TESP sales, USP and margin versus LY and plan.

 Delivery of multi brand CE strategy. Progressed Vision (TV), Camcorder, Audio & Headphone categories. Negotiated brand champion status with Tesco Plc, gained distribution of 545 stores for TV & Headphones. JVC achieved No.1 market share within In Ear headphones in 2009/10.

Managed the Remington female & male electrical personal care range across the electrical, e-commerce & wholesale channels. Secured exclusive brand champion status with Woolworths across 13 SKUS. Managed promotional activity, profitability and relationships with the trade partners. Part of team that made Remington UK a profitable subsidiary, and changed status from a predominately male brand to a unisex brand.

Sports Science Bsc, Human Performance, Pyschology, Statistics & Business, 2:1

Chartered Institute Of Marketing, Post Graduate Marketing

Activities and Societies: Marketing strategy and communications

A Levels