Mark Hanscom Email & Phone Number

A consulting business focused on strategy, business processes and technology infrastructure problems faced by growing businesses, acting to bridge the gap between business needs and technical resources.DBE Industrial, Redbank, NJ • Develop business strategy to enhance product line by adding a Consumer Direct model• Established an eCommerce solution to support key business opportunity including: websites, shopping cart, transaction processing and SEO• Implemented email marketing, social networking, online advertising and live event campaigns Grignard Company, Newark, NJ • Designed and facilitated production of an industry first, visual interactive product guide used primarily for international sales teams• Implement interactive business infrastructure including electronic document control, hosted disaster recovery, Sales Force Automation• Project-manage successful bid for ANSI (American National Standards Institute) certification: published corporate Quality Control Manual including mapping standard operating procedures, interdepartmental flow diagrams, defining business processes and job responsibilities.• Provided pre-audit end to end QA testing for multiple audits at multiple locations Connectivity Services Inc., New York, NY • Challenged to assess and improve technical planning and management of company’s rebranding and expansion efforts for their one of their online business units: Formulated web strategy, and sourced/managed web development and SEO firm.• Orchestrated an international effort to build a custom Tier 1 Unified Communications Platform: Development teams based in Israel, Canada and US• Project-manage implementation of new billing and customer service platform: Wrote RFPs and system integration documentation, interviewed vendors

As Chief Information Officer at Wellesley Information Services, I was responsible for setting strategy for, staffing, and ongoing leadership of the following core business units:IT and Infrastructure, Data Services, Production, Web ServicesDrove migration of company product offerings from traditional print products to online, fee for service knowledgebases. Culminating in 53 active websites all with eCommerce components and many with multi-currency capabilities.Enhanced product offerings by designing and implementing online interactive multimedia products feeding collection schemes for market and user demographic data used for Business Intelligence, market analytics and targted marketing programs.

Conceptualized, developed and managed, first in market, multimedia training product line. - Sourced and managed video production vendor and designed interface - Managed product development and deployment process and schedules - Success led to Multimedia Division General Manager Position, multimedia product line; captured 54% profit margins with 65% annual revenue growth.

I took almost a year off from managing people to focus on the technology, systems and infrastructure needs of this rapidly growing business. Developed a matrix of inhouse and outsourced technologies to best address needs of the business while maintaining cost effectiveness.Forged a technological and cooperative personnel relationship with our parent company to take advantage of ecomonies of scale in data center, web infrastructure hosting, specialized development needs and network security.Architected a multi-network infrastructure to maximize security, bandwidth and functionality in core buisness needs.

During my time as Director of Operations at UCG Technology I designed and implemented major cost saving and business business process management systems. • Led design and deployment of custom multi-user workflow system to seamlessly track and navigate all marketing jobs from concept to fruition inclusive of approval processes, alerts, archiving and reporting.• In compliance with CAN-SPAM and data cleaning criteria, initiated email marketing system which disseminated 30 million emails annually; generated savings of 80% per unit with an incremental rate of zero.• Adeptly managed and maintained enterprise technology design and implementation. Additionaly held accountability for office space, infrastructure planning and physical build-outs. Promoted from earlier roles as Manager of Operations and Manager of Research Team.