Mark is an accomplished design executive with over 30 years of footwear design and brand-building expertise. His innovative work spans fashion, lifestyle, and technical performance products. As the head of Vans footwear design for over 15 years, Mark displayed impressive leadership, driving significant growth for the brand from $250k to over $4 billion. His efforts included revitalizing classic products, creating high-profile silhouettes, and establishing high design standards for the brand. Mark has also demonstrated his entrepreneurial spirit by launching an online business showcasing his beautiful creation: The Lacorsa Grand Prix Game. Mark is passionate about design and sporting endeavors, especially where they intersect, and is a practicing triathlete.
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Designer And OwnerLinea Rossa Games Llc Jan 2012 - Apr 2024Laguna Beach, CaliforniaA comprehensive design project encompassing gameplay, brand design, component design, illustration, packaging design, mobile app design, and e-commerce website design—business experience in P&L, marketing, logistics, and product development.
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Vp, Global Product DesignVans, A Vf Company Feb 2023 - Jul 2023Costa Mesa, California, United StatesDuring my tenure, Vans went from a $190M to an over $4B business. I was a strong business partner, design leader, and design advocate while overseeing the integration of the Footwear and Apparel Design teams, which included over 80 designers. -
Vp Of Global Product Design, Footwear And EquipmentVans Mar 2014 - Feb 2023Costa Mesa, California, United StatesI was responsible for managing product design, color and trend, and 3D virtualization teams, as well as the Vans Archive and design strategy. I was also an original member of the Vans Creative Council, where we focused on nurturing a creative culture and overseeing the Vans Creative Vision and its seasonal executions. In this role, I established the visual brand language, product branding, and packaging for all footwear. Additionally, as one of the founding members of the VF Design EDC, I collaborated with other brand design leaders to develop design initiatives across VF and implemented them with partners such as BMW Designworks.
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Design Director, Footwear And EquipmentVans Feb 2008 - Mar 2014Cerritos, California, United StatesI managed a team of 20 designers across all footwear product categories including snowboard boots. Also, managed Pro-Tec branded helmets and protective gear before the sale of the company. I organized and oversaw the design team to ensure feasibility of designs that meet or exceed consumer expectations, lead the market and deliver expected margins. We built and managed design standards, schedules, calendars and design output to achieve great product with maximum efficiency. Participated in brand/category business planning and strategic direction.
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Design Director, Lifestyle FootwearVans Apr 2006 - Feb 2008Designed and managed the design for the Classic, Vault, and Surf (sandals/hanging footwear) lines.
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Senior Designer, FootwearVans Oct 1998 - Apr 2006Santa Fe Springs, California, United StatesI created products across the Classic, Core Skate, Skate Lifestyle, Girls, Outdoor, and Snow categories. I was the original designer for Vans Vault. I designed the TNT and Jim Greco signature shoes and developed the Classics last and build.
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Footwear Designer, SoccerReebok International Ltd Apr 1995 - Oct 1998Stoughton, Massachusetts, United StatesAs a footwear designer for Reebok's soccer division, I designed and managed all the footwear and equipment for the division. I was recognized internally for design excellence in hero product and designed the Reebok global soccer ball. I also created and implemented future technologies and testing procedures in conjunction with Reebok's Human Engineering Lab. We developed products in Italy, China, Taiwan, and Indonesia. My key designs include the Sidewinder boot and GSC cleat and further iterations of these successful products. I was also a guest designer for outdoor, tennis, running, and watch divisions.
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Footwear DesignerAdvanced Design Concepts Aug 1994 - Apr 1995Reading, MaLead designer at ADC, an athletic shoe design firm. Created footwear concepts for global brands including Timberland, Converse, and Saucony.
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Associate DesignerKaepa Apr 1992 - Nov 1993San Antonio, Texas AreaWorked on all product lines including cheerleading, volleyball and tennis.
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Graphic Designer/Screen PrinterFreelance Jun 1986 - Mar 1988Irvine, CaDesigned logos, t-shirt graphics and printed programs for athletic teams.
Mark Haskins Education Details
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Transportation Design
Frequently Asked Questions about Mark Haskins
What is Mark Haskins's role at the current company?
Mark Haskins's current role is VP of Global Product Design.
What schools did Mark Haskins attend?
Mark Haskins attended Art Center College Of Design.
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