Promoted to Vice President to oversee all departments.*Successfully guided move from 3PL to company warehouse*Hired and trained new sales team*Launched B2B website*Piloted customer service online chat function*Collaborated on new product and new product category development*Achieved three years of double-digit sales growth with key accounts

Elevated to Vice President to design and implement a strategic re-growth initiative.• Re-Established two of company’s top inactive key accounts• Promoted top candidates to regional manager roles• Organized strategic marketing campaigns using metrics to drive ongoing efforts• Designed, printed and mailed catalog• Achieved 10% month over month growth• Accurately forecasted rolling monthly and 12-month sales

Stabilized sales organization in response to market and operational changes.• Strategized and implemented complete sales force reorganization• Managed efficiency improvements• Retained key experienced sales staff• Implemented cloud based CRM

Responsible for business development, sales representative management and strategy implementation for western, inside and international sales region serving the optical market. • Led optical division in sales volume for both managed (key) accounts and sales force - Grew personal accounts by 20% YOY and team accounts 10-15% within six months - Finalized contract with Kaiser Permanente, one of company's top accounts - Managed several of company's top account each representing $1 M+ in annual sales each - Opened company's first international distribution partner, UK based Bondeye Optical - Managed exclusive and multi-line field sales representatives - Worked closely with President and Vice President on strategic sales initiatives • Granted additional management responsibilities for inside sales team and international sales within six months of assignment

Member of Senior Management Team. Responsible for business development and strategy implementation for specialty sales division and international distributors serving optical and sporting goods markets.• Delivered average 20% growth annually, tripling business since initial assignment- Managed several top ten accounts, representative of 10% of company’s business- Initiated and maintained relationships for 10+ key accounts including West Marine, Sunglass Warehouse (purchased by Sunglass Hut), Orvis, Academy Sports & Outdoors, Nationwide Vision and Sail Plein Air- Converted challenging customer into company’s 10th biggest account - Consistently met and exceed annual sales targets and profitability goals - Granted responsibility for all prospective optical key accounts• Launched factory direct sales representative program• Managed sporting goods and optical trade shows domestically as well as in Europe, the Middle East, Australia and New Zealand• Interviewed, on-boarded and managed nationwide channel sales representatives• Established sales forecasts, budgets and target profitability margins

Participated in managing and growing specialty channel sales• Developed new customers, distributors and channels• Managed in-house outside sales representatives• Generated leads and managed relationships with select independent and key accounts• Developed and launched a new factory direct order/shipping program which led to significant increases in sales and profitability

Built new sales channels and generate customer acquisitions from new channels• Assisted with managing inside and field sales representatives• Managed existing and potential global accounts and distributors• Developed strategic research and lead generation for the channel business

Responsibilities included account management, maintenance of current/prospective customers and general customer service duties.• Set a company record for percentage territory growth and most calls made in a 30 day period