Mark Healey work email
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Hey! Thanks for checking out my profile. If you've scrolled this far it might be helpful to get to know me a little better.I'm Mark, a marketing leader with over 11 years of crafting growth narratives across the digital landscape. My passion? Turning complex marketing challenges into scalable victories, one campaign at a time.With a mix of both agency and in-house roles, I've sculpted success stories for brands big and small. From the granular analytics of performance channels to the broad strokes of content strategy and scaling to OOH, my toolbox is as diverse as the modern marketing ecosystem itself.As a leader, I pride myself on my ability to be as comfortable in the weeds of account management as I am steering the strategic helm of departmental vision. I've built and bolstered teams from scratch as a sole contributor to overseeing teams of 8+ with a focus on fostering innovation, collaboration, and continuous learning.If you're intrigued by a marketing philosophy that marries analytical rigor with creative zest, let's start a conversation. Together, we can set new benchmarks in digital excellence.Best, Mark
Fightcamp
View- Website:
- joinfightcamp.com
- Employees:
- 52
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Director Of Performance MarketingFightcampAshland, Ma, Us
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Marketing DirectorSense Arena Sep 2023 - PresentPraha 8, Prague, Cz● Spearheaded a comprehensive performance marketing strategy, overseeing SEM, social media, video, affiliate marketing, influencer partnerships, and OTT campaigns, significantly exceeding Q4 2023 growth targets by 90%.● Achieved over 30% reduction in customer acquisition cost (CAC) by refining performance channels, amplifying affiliate and influencer marketing, and innovating OTT placements to drive sustainable growth.● Directed brand marketing and creative initiatives, enhancing ad concepts and copy to solidify brand positioning and audience engagement that led to more effective acquisition. ● Led SEO optimization audit and enhancements that led to a 5x increase on website traffic and 3x increase in impressions.● Utilized data-driven insights to inform marketing decisions, leveraging analytics for continuous improvement in campaign performance and website CRO increasing nearly doubling conversion rate. -
Sr. Director, Digital OperationsDroplette Oct 2022 - Jun 2023Boston, Massachusetts, Us● Led a cross-functional team in a comprehensive brand redesign, successfully launching new products and a mobile app, demonstrating a strong ability to manage and execute complex projects seamlessly.● Spearheaded a complete website redesign project, ensuring alignment with the launch of a new product, enhancing user experience and brand coherence.● Innovated a pre-order strategy through a dedicated microsite and targeted email campaigns for an upcoming product launch, focusing on re-engaging existing and previously churned customers.● Led marketing team, coordinating integrated marketing strategies across growth, brand, and product initiatives, fostering teamwork and driving campaign success.● Overhauled the CRM system, including strategy development, content creation, email design, and implementation, resulting in a 30% improvement in customer retention rates through personalized communication and engagement tactics. -
Sr. Director Of Digital MarketingWhoop Feb 2022 - Jul 2022Boston, Ma, UsI oversaw strategy for acquisition marketing efforts across SEM, SEO, social, video, and display with a small team of digital marketing experts that oversee campaigns at a global level. Additionally helped manage website conversion rate optimization efforts to support growth marketing initiatives. I worked closely with our SVP of Marketing to communicate results to executive and board level stakeholders. -
Director Of MediaWhoop Sep 2019 - Feb 2022Boston, Ma, Us● Helped generate 300%+ YoY growth in back-to-back years for customer acquisition of a digital only SAAS hardware company.● Optimized storefront to drive accessories sales 500%+ YoY by increasing average cart value and reducing clicks needed to purchase.● Took part in 3 fundraising rounds including the most recent Series E which raised 200M valuing the company at 3.2B (Up from 1.1B the prior year). ● Scaled in-house team from a solo team of myself to a team of 8 while growing relationships with external agency partners.● Optimized performance media campaigns to go from a 100K+ annual budget to a 1M+ monthly budget over the course of two years.
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Sr. Manager, Digital MarketingWhoop Jul 2018 - Sep 2019Boston, Ma, Us● Managed agency to drive digital marketing efforts across SEM, paid social, programmatic display, and video channels. ● Built and executed go-to-market plans for sponsored podcasting efforts to grow awareness and sales while planning out cross-functional digital campaigns.● Scaled acquisition marketing efforts to a level that allowed me to build a small internal team of 3.
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Sem & Digital Marketing ManagerDigital Impulse, Llc Sep 2015 - Jul 2018Watertown, Ma, UsI planned, created, implemented, and optimized performance marketing efforts for a variety of clients across B2B and B2C verticals. Helped scale client campaign efforts to expand into additional services of our agency to drive business growth that allowed me to build a small team of 3 that I oversaw. -
Paid Search ManagerCatalyst, A Wpp Agency Jan 2015 - Sep 2015Boston, Massachusetts, UsI managed the search marketing strategy for one of the largest CPG companies in the world. Overseeing 10 of their brands, I helped lead campaign optimizations and spend allocation across search, display, and video channels to drive awareness while maintaining cost efficiencies to exceed brand benchmark KPIs. -
Paid Search SpecialistCatalyst, A Wpp Agency Jan 2013 - Dec 2014Boston, Massachusetts, Us• Performed account management on a variety of search platforms including Google AdWords, Google Analytics, Bing Ads, and Marin• Wrote creative and effective advertisement copy within search engine specifications• Conducted site analysis to identify landing pages coinciding with campaign goals and a quality user experience• Monitored and managed paid search bids to stay within campaign budgets and campaign goals• Effectively interacted with search engine partners to understand their services, capabilities, and operational requirements• Tracked and analyzed campaigns to maintain optimal results• Kept up-to-date with search engine and PPC industry trends and developments
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Social Media Co-OpConstant Contact Jun 2012 - Jan 2013Waltham, Ma, Us• Monitored and analyzed social media conversations using research tools (Such asRadian6, Simplymeasured, Pagelever, Omniture, and Twitalyzer)• Used quantitative and qualitative research techniques to analyze brand macro trends such as conversation themes, key influences, and sentiment analysis• Prepared various reports on brand engagement, campaign success, and overall program success• Aided in content creation ideas for various social media sources (Such as Facebook)• Researched latest metric tracking platforms and determined if they would be useful to use• Defined key metrics which needed to be monitored to determine key success factors• Participated and pitched idea during Constant Contact’s innovation day; Only intern to pitch idea in 2012
Mark Healey Skills
Mark Healey Education Details
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Susquehanna UniversityMarketing
Frequently Asked Questions about Mark Healey
What company does Mark Healey work for?
Mark Healey works for Fightcamp
What is Mark Healey's role at the current company?
Mark Healey's current role is Director of Performance Marketing.
What is Mark Healey's email address?
Mark Healey's email address is he****@****oop.com
What is Mark Healey's direct phone number?
Mark Healey's direct phone number is +161774*****
What schools did Mark Healey attend?
Mark Healey attended Susquehanna University.
What skills is Mark Healey known for?
Mark Healey has skills like Social Media, Marketing, Google Analytics, Web Analytics, Competitive Analysis, Market Analysis, Business Analytics, Social Media Measurement, Key Metrics, Metrics Reporting, Performance Metrics, Metrics.
Who are Mark Healey's colleagues?
Mark Healey's colleagues are Phillip Shirdan, Kaj Westerlund, Annika Lurio, Jonathan Pon, Natasha Puckett, Andrew Garner, Aaron Swenson.
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