Mark Healey Email & Phone Number

Ashland, MA, US

Praha 8, Prague, CZ

• Spearheaded a comprehensive performance marketing strategy, overseeing SEM, social media, video, affiliate marketing, influencer partnerships, and OTT campaigns, significantly exceeding Q4 2023 growth targets by 90%.
• Achieved over 30% reduction in customer acquisition cost (CAC) by refining performance channels, amplifying affiliate and influencer marketing, and innovating OTT placements to drive sustainable growth.
• Directed brand marketing and creative initiatives, enhancing ad concepts and copy to solidify brand positioning and audience engagement that led to more effective acquisition.
• Led SEO optimization audit and enhancements that led to a 5x increase on website traffic and 3x increase in impressions.
• Utilized data-driven insights to inform marketing decisions, leveraging analytics for continuous improvement in campaign performance and website CRO increasing nearly doubling conversion rate.

Boston, Massachusetts, US

• Led a cross-functional team in a comprehensive brand redesign, successfully launching new products and a mobile app, demonstrating a strong ability to manage and execute complex projects seamlessly.
• Spearheaded a complete website redesign project, ensuring alignment with the launch of a new product, enhancing user experience and brand coherence.
• Innovated a pre-order strategy through a dedicated microsite and targeted email campaigns for an upcoming product launch, focusing on re-engaging existing and previously churned customers.
• Led marketing team, coordinating integrated marketing strategies across growth, brand, and product initiatives, fostering teamwork and driving campaign success.
• Overhauled the CRM system, including strategy development, content creation, email design, and implementation, resulting in a 30% improvement in customer retention rates through personalized communication and.

Boston, MA, US

I oversaw strategy for acquisition marketing efforts across SEM, SEO, social, video, and display with a small team of digital marketing experts that oversee campaigns at a global level. Additionally helped manage website conversion rate optimization efforts to support growth marketing initiatives. I worked closely with our SVP of Marketing to communicate.

Boston, MA, US

• Helped generate 300%+ YoY growth in back-to-back years for customer acquisition of a digital only SAAS hardware company.
• Optimized storefront to drive accessories sales 500%+ YoY by increasing average cart value and reducing clicks needed to purchase.
• Took part in 3 fundraising rounds including the most recent Series E which raised 200M valuing the company at 3.2B (Up from 1.1B the prior year).
• Scaled in-house team from a solo team of myself to a team of 8 while growing relationships with external agency partners.
• Optimized performance media campaigns to go from a 100K+ annual budget to a 1M+ monthly budget over the course of two years.

Boston, MA, US

• Managed agency to drive digital marketing efforts across SEM, paid social, programmatic display, and video channels.
• Built and executed go-to-market plans for sponsored podcasting efforts to grow awareness and sales while planning out cross-functional digital campaigns.
• Scaled acquisition marketing efforts to a level that allowed me to build a small internal team of 3.

Watertown, MA, US

I planned, created, implemented, and optimized performance marketing efforts for a variety of clients across B2B and B2C verticals. Helped scale client campaign efforts to expand into additional services of our agency to drive business growth that allowed me to build a small team of 3 that I oversaw.

Boston, Massachusetts, US

I managed the search marketing strategy for one of the largest CPG companies in the world. Overseeing 10 of their brands, I helped lead campaign optimizations and spend allocation across search, display, and video channels to drive awareness while maintaining cost efficiencies to exceed brand benchmark KPIs.

Boston, Massachusetts, US

• Performed account management on a variety of search platforms including Google AdWords, Google Analytics, Bing Ads, and Marin
• Wrote creative and effective advertisement copy within search engine specifications
• Conducted site analysis to identify landing pages coinciding with campaign goals and a quality user experience
• Monitored and managed paid search bids to stay within campaign budgets and campaign goals
• Effectively interacted with search engine partners to understand their services, capabilities, and operational requirements
• Tracked and analyzed campaigns to maintain optimal results

Waltham, MA, US

• Monitored and analyzed social media conversations using research tools (Such asRadian6, Simplymeasured, Pagelever, Omniture, and Twitalyzer)
• Used quantitative and qualitative research techniques to analyze brand macro trends such as conversation themes, key influences, and sentiment analysis
• Prepared various reports on brand engagement, campaign success, and overall program success
• Aided in content creation ideas for various social media sources (Such as Facebook)
• Researched latest metric tracking platforms and determined if they would be useful to use
• Defined key metrics which needed to be monitored to determine key success factors