Extensive experience in developing, marketing and launching start-up consumer product/health and wellness brands to brick-and-mortar and e-commerce retailers.Strong knowledge of consumer print, radio, digital and TV advertising mediums.Specialties: Significant experience with North American retailers in Supermarket, Drug, Convenience, Dollar and Naturals channels. Improving business profitability, competitive analysis & strengthening brand positioning, sales distribution strategy, contract negotiation, closing sales, P & L management, consumer and trade advertising, new product ideation, presentation & communication skills and people development.