Mark Horton Email & Phone Number

United Kingdom

Key Responsibilities:• Functioning as part of the senior management team, working in partnership with operations, finance, marketing, and external stakeholders to lead of all aspects of referral management.• Direct stakeholder relationship development across the business, ensuring effective strategic positioning of funder engagement.• Manage the development and maintenance of valued relationships with funders, external professionals, and families.• Work in partnership with funders in relation to new and existing contracts, developing funding agreements and ensuring revenue growth.• Produce statistical data for the Board, reporting on occupancy, revenue projections and business position in line with budget expectations.• Provide marketing intelligence supportive of objectives and project manage new initiatives to strengthen the business and positive market positioning.Key Achievements:• In Q4 23/24 achieved the highest quarterly new revenue of £2.5m in line with high equity strategy, • Developed funder engagement strategy and implemented across all regions of the business.• Introduce new data and analyses supportive of core and organic business growth.• Played a pivotal role in achievement of contractual agreements within complex multi-agency and dual-funded environments.

Key responsibilities• Collaborated with all levels of the business; including the CEO and the board, to ensure commissioning and marketing strategy was aligned with the quickly developing company objectives.• Play a pivotal role in the company rebranding.• Functioning as part of the senior management team, working in partnership with operations, finance, marketing, and external stakeholders to lead of all aspects of referral management.• Manage all aspects of CRM.• Produce statistical data for the Board, reporting on occupancy, revenue projections and business position in line with budget expectations.• Provide marketing intelligence supportive of objectives and project manage new initiatives to strengthen the business and positive market positioning.Key Achievements:• Achieved the highest new revenue and placements in the company history in 23/24.• Achieve successful company rebrand, leading on website development, content, company name and logo, external communications and launch events. • Present strategic commercial insight to investors, shaping strategy for business development.• Mentor the senior teams and area/homes managers in engagement strategy and effective commercial acumen. • Support acquisition of new business and the integration of commissioning strategy.

London

Key responsibilities• Manage all areas of referral, stakeholder engagement and marketing for the three companies with the Group.• Manage all areas of social media and website, for the three companies within the Group.• Support the company growth from a capacity of 70 beds to a capacity of 300, managing the integration of commissioning approaches and the extension of stakeholder relationships. • Play a pivotal role in managing the closing of hospitals and developing new supported living services.• Worked as the lead in relationship management with partner housing providers, ensuring supported living tenancies were managed effectively in line with placement agreements. Key Achievements:• I played a lead role in the company’s growth, through acquisitions and organic growth, launching and achieving full occupancy across new residential and supported living services.• Developed the company’s marketing functions, introducing new engagement strategies, website developments, social media initiatives and innovative marketing approaches. • Increased the companies funding networks, through effective market insight and relationship development.• Introduce and manage new CRM system.

London

Key responsibilities • Managed a specific region of the business, developing new commissioning relationships in support of new service developments. • Provide leadership and mentoring for regional and home managers related to business and external stakeholder management.• Management of all referrals and contracts to ensure full occupancy across a region.Key Achievements:• Successfully met occupancy objectives in line with budget projections and increased the equity value against budgeted revenue.• Introduced new assessment policy and supporting documentation to the business, ensuring increased quality.• Established a new and sustainable stakeholder relationships.• Established defined KPI’s for commercial management of referrals and contracts.

Advanced Professional Diploma In Management Studies - Level 7, Business And Management, Level 7

Qualified Trainer, Crisis Intervention

Nvq Registered Managers Award, Care, Level 4

Qualfied, Functional Behavioural Analysis

Nvq, Social Care, Level 4

Nvq Assessor Award, Social Care