Mark Hucek Email & Phone Number

San Simeon, CA

2017 Evolution Hospitality Rookie of the Year Award

Doubletree By Hilton Charlottesville, VA

• Maintained leadership of the Doubletree by Hilton Charlottesville, VA through the change in management companies. Drove significant increases in revenue, GOP and market share in challenging marketplace.
• Increased RevPar by 33% over six years and ended 2015 with a 108.4 RevPar index.
• Drove a 56.2% growth in gross operating profit dollars.
• Led team to improve trip advisor rating from 3.1 to 4.0.
• Voted Charlottesville’s favorite hotel by the Daily Progress in 2015.

Doubletree By Hilton Charlottesville, VA

• Managed $6,000,000 renovation and re-positioned the struggling Doubletree Hotel in Charlottesville, VA.
• Developed new processes, standards and training to support consistency in the re-positioned product.
• Guided the hotel through a difficult ownership change.

Greater Denver Area

• Directed the sales and marketing efforts of a portfolio of full service hotels and resorts. Interfaced with regional operations, property teams, ownership and franchise personnel.
• Designed new month end sales reporting to provide management more concise and relevant data to make intelligent business decisions.
• Worked with the property and ownership of a 300-room resort property to develop a sales and marketing plan for 2006 that led to a 27% increase in RevPar.

Phoenix, Arizona Area

Task force operations and sales support. Clients included Richfield Hospitality.

Fairfield, NJ

• Responsible for the sales and marketing efforts of 88 West Division AmeriSuites and Wellesley Inn and Suites properties. Managed a team of six Regional Vice Presidents of Sales, 6 Revenue Managers and 120 property.
• Instituted formal sales plan for struggling Wellesley brand that led to a market share increase of 2.4%.
• Developed a new rate structure for non-contracted customers and led a project implementation team that executed the dynamic pricing strategy. Resulted in a $7.00 average rate increase.
• Designed a national program targeting mid-sized corporate accounts that generated sales of over $2,000,000 in the first 90 days.Collaborated with vendor and training department to create innovative new sales training.

Phoenix, Arizona Area

• Developed sales, marketing, reservations and revenue maximization strategies for portfolio of up to 23 hotels. Worked hand in hand with the operations team to maximize the potential of each property.
• Recognized for exceeding revenue goals in 1998, 1999, 2000, 2001 and 2002.
• Successfully opened 10 new AmeriSuites hotels, oversaw all aspects of pre-opening sales and marketing as well as hiring and training sales teams. Average ramp up to full market share was less than 5 months.
• Enhanced relationship with key customer that led to increased revenue of over 52% in just one year.

• Responsible for overall operations, revenue, profit and asset management / preservation of assigned properties.
• Interfaced with hotel ownership groups to ensure that financial and asset management goals were met, including the payoff of a large tax debt at one location and the successful resolution of legal proceeding at another.
• Proven track record in operating varied full service concepts including Quality Suites Hotel, Lansing, MI and The Wisp Golf and Ski Resort in McHenry, MD.
• Maintained a superior internal audit score of over 90% for 7straight years resulting in increased efficiencies and profits.
• Advised senior management as one of only five General Managers named to the President’s advisory Council.