Mark Irwin Email & Phone Number

South Barrington, Illinois, United States

Lead the UX design around a customer profile dashboard for accessing registered events, registrant management, event lunch purchase, order history, subscriptions, VOD access, system emails, and more.Improved our registration process by greatly simplifying the design and making it over 2x faster to complete.Ran simulation and regression testing prior to each upcoming event which in turn reduced customer support calls by at least 50%.Assisted donor development team with UX design, tracking and testing of numerous donation entry points to help determine the most effective routes.

South Barrington, Illinois, United States

Managed the template design, content, media assets, tracking and plugin updates for the organization’s main site at globalleadership.orgHelped transition the organization’s main site to WordPress platform to empower more staff to edit content as needed. Routinely setup new staff with WordPress accounts and trained how to manage web content areas specific to their department responsibilities.Assisted product team with configuring product purchase pages, email receipts and consumption pages in WooCommerce.Assisted marketing campaigns by creating banners optimized for loading, setting up redirects, testing UTM links, and customizing ActiveCampaign forms through CSS and getting them imported into WordPress.Assisted marketing with SEO, tracking setup, OG tags for social and reports from Google Analytics.

South Barrington, Illinois, United States

Designed an app (GLSnext) based on Ionic framework that provided quick access to hundreds of leadership training videos that originated from different sources, including our annual Global Leadership Summit event. I collaborated with our app developers and marketing team on monthly updates and new features. Managed app store presence and established a paywall design for premium content access through both the app interface and web version. The outcome was a well-received app downloaded by over 300,000 users and averaged a 4.8 rating. It also trended #1 in the App Store during the opening day of our event.Participated with marketing in annual rebranding initiatives to give a fresh look for our event landing pages and The Global Leadership Summit event app each year.Setup web templates for our international team to promote events in over 110 countries.