Directing the integrated marketing plans for Year 1 launch of an unreleased videogame, I devised effective pre/post-launch marketing programs while influencing our product roadmap to promote impactful market debut. Select Achievements◇ Conducted user research to identify target player demographics; managed strategic partnership with market research firm to find compelling brand value proposition aligned to critical customer insights.◇ Coordinated development of all marketing campaign assets, including key art, trailers, and advertisements.◇ Created core feature rollout with creative leadership, design, and product teams.

I orchestrated the studio-side marketing for Middle-earth: Shadow of War, leading a team of two Community Managers and collaborating with WB Games’ publishing to develop global marketing campaigns.Select Achievements◇ Expanded SoW brand presence by leading high-profile promotional events at San Diego Comic Con, PAX East & West, and New York Comic Con. ◇ Maximized revenue with existing player base by owning all marketing plans for post-launch DLC.◇ Established WB Games first-ever streamer affiliate program for 40 SoW influencers.◇ Integral in developing and launching reveal trailer for Wonder Woman at The Game Awards 2021.

As Co-Founder of the studio, I led development lifecycles and produced videogames with a cross-functional team of six. I created unique game experiences, guiding development strategy via extensive market research and competitive intelligence. I also cultivated and managed relationships with publishers and direct clients, designing proposals and leading presentations to secure approval.Select Achievements◇ Successfully developed and launched six games for iOS and Android platforms; first two titles featured on Apple’s App Store New and Noteworthy page.◇ Secured significant funding via Kickstarter crowdfunding campaigns for two games; developed all marketing materials and communications to drive fundraising and player engagement.

Leading multichannel marketing campaigns with an in-house creative team of 10, I drove audience and revenue growth for full suite of 20+ Wizards of the Coast products. I steered asset development with a $500K creative budget, influencing $15M in annual marketing spend.Select Achievements◇ Drove 182% revenue growth following launch of comprehensive Magic: The Gathering (MTG) rebranding initiative across all consumer touchpoints.◇ Increased MTG organized play attendance by 30%, developing event programs focused on local community building.◇ Personally developed concept for MTG Planeswalker symbol, still used across all game marketing materials and merchandise.◇ Established first-ever Wizards Brand Style Guide, defining value propositions as well as logo and marketing material designs.◇ Produced 70+ TV and digital advertisements.