Mark Wright Email & Phone Number

New York, Ny, Us

New York, New York, Us

Prohaska Consulting is a leading Advertising Technology, Marketing Technology and Digital Media consultancy with operations spanning the United States, the United Kingdom and the European Union.Most of my focus at Prohaska is M&A Strategic Advisory Engagements where I am lead a small team retained by many of the world's leading Private Equity firms & select "Corporate Strategics". On any given M&A engagement, my due diligence encompasses "deep dives" into the target's operations. technology, talent, market positioning, competitive differentiation, innovation capabilities, growth potential plus specific strengths, weaknesses, opportunities and threats (S.W.O.T.).The speed and confidentiality with which I need to execute these engagements leverages every aspect of my deep MarTech, AdTech and Digital Media expertise in operations, platform innovation, competitive differentiation and digital ecosystem strategic competitive dynamics.It is a thrill to collaborate with specific engagement team members who are almost always "best of class" practitioners in our rapidly evolving industry which is already the largest global advertising and marketing medium and showing no signs of slowing down.Since joining Prohaska, my M&A Strategic Advisory engagements have involved over $7+ Billion in control transactions.

New York, Ny, Us

Recruited by CEO based on track record and prior working relationship at [x+1] to help transform company as de facto right hand. Immersed in operations, finance, business and corporate development, and product innovation. Identified necessary changes and product gaps and eliminated barriers.SELECTED CONTRIBUTIONS^^^^^^^^^^^^^^^^^^^^^^^^Collaborated with line management to devise organizational frameworks. Established cross-functional working groups to execute essential strategic initiatives. Monitored new frameworks and initiatives closely to ensure positive outcomes. Recommended clear operating and technology steps to ready necessary for business transformation. Analyzed board presentations and financials, identified product gaps, analyzed competitiveness, and interviewed management and key external and prospective partners. Fostered accelerated growth by forming standing C-Suite and senior management operating group. Began weekly mandatory meetings to review managers’ metrics, discuss critical issues and market opportunities, and get CEO direction and input. Laid foundation for rapid revenue growth by recommending and then playing pivotal role in replacing siloed system with integrated industry vertical Pods including sales, client services, and KPI analytics. Advanced CTV capabilities by forming cross-functional rapid initiative and explored linear ATV capabilities through strategic partnerships. Began discussions with potential ATV partners. Established cross-functional working groups each charged with achieving objective key results (OKRs).

Recruited by the Chairman founder and the CEO based on prior stint as operations advisor with Advertising.com to help drive a turnaround an underperforming business. Split time between FL headquarters and NYC metro. Advised on the actions necessary to reestablish competitive sector leadership, reach growth-stage operational scale, and restore board of directors’ confidence. Immersed in all internal and external aspects of business. In collaboration with CEO, set stretch, but achievable operating objectives. Defined target metrics for client renewals, quarter-over-quarter gross profit (GP) growth and client renewals. Accelerated transition from tech-enabled client service model to enterprise SaaS model by year-end 2020. It was a true joy to collaborate with a great Chairman, CEO and leadership team to lay the foundation for a paradigm shifting technology. Gaining senior leadership trust and facilitating the company to become become an execution, growth and product innovation juggernaut was extremely gratifying. SELECTED CONTRIBUTIONS^^^^^^^^^^^^^^^^^^^^^^^^Partnered with C-suite to define strategic initiatives which would reestablish market leadership. Initiatives centered around platform automation, a new UX/UI, campaign KPI benchmarking, return on ad spend measurement (ROAS) and a target marketing audience segment library,Achieved – via total collaboration - 80%+ GP growth rate while holding operating fixed costs to 6% and on target to meet 5 of 6 operating objectives by year-end 2019. Relentlessly monitored progress.Provided structure for strategic initiatives by forming cross-functional working groups. Created 4 “semi-autonomous startups” to build and launch each project, co-selected staff and working group Chairs, and joined each with CTO to aid and troubleshoot. Boosted client revenue growth by playing key role in restructuring Pods each with defined goals, industry vertical expertise and aligned incentive structures.

Cincinnati, Ohio, Us

Bolstered presence as national venture capital firm. Traveled extensively to build and advise portfolio of early/growth stage transformative digital technology companies and then operationally guide their development to profitable exits. Managed time between OH, NYC metro and portfolio company HQs. Managed and coached portfolio of pioneer digital technology platforms including Advertising.com (Network AdTech), Third Screen Media (Mobile AdTech), Verance (ATV AdTech), [x+1] (DMP MarTech), IXI Corp (Financial MarTech), Uber Media (GIS Business Intelligence), and Bidtellect (Native Advertising AdTech).Realized exits to date exceed $1 billion and include Advertising.com, $430M; Third Screen Media, $105M; IXI Corp, $130M; and [x+1], $230M.Taking a passion for groundbreaking innovation in internet martech and adtech technology and combining this passion with deep capital pockets was a recipe for true professional satisfaction.My managing director position blended with my entrepreneurial operator and entrepreneur in residence roles bolstered my already deep expertise in raising capital, forming venture capital firm investment syndicates, restructuring companies, optimizing buy and sell side M&A, overseeing initial public offerings (IPOs), conducting Board of Directors corporate governance best practices, navigating turnarounds and assembling/coaching the right management teams.I know the best entrepreneurial innovators are in fact great artists and my role is to proactively guide, focus and manage their creativity to bring to life industry changing advances in technology. I learned the key to successful venture capital investing is identifying these true artists of innovation—of which there are few—and providing a business framework where they can flourish.

Cincinnati, Ohio, Us

I served as Blue Chip's "Chief Accelerator Officer" in startup and growth stage operator advisory roles encompassing interim CEO, turnaround management, founder coaching, product development, business strategy, financing, M&A, and Board of Directors positions for a diverse set of portfolio companies.The role deepened my expertise as an entrepreneurial operator at all stages of the VC backed startup lifecycle from proof of concept through proof of business model through proof of operational scale to optimizing exits.

San Diego, Ca, Us

For Motion Pictures: Verance technology was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.For Broadcast Television: Verance technology is a key component of the ATSC 3.0 standard, powering next generation advanced linear television (ATV), and promising new revenue streams for both networks and manufacturers.

Irvine, California, Us

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Pasadena, Ca, Us

Part of Idealab, UberMedia aggregates mobile location data from a variety of sources into location insights and other products that guide strategic decisions for organizations of all sizes. Trusted by 200+ of the world's most successful organizations

New York, Ny, Us

[x+1] was the only marketing technology company recognized as a leader in both the Forrester DMP and DSP Wave Reports. [x+1] Origin Platform is a programmatic marketing hub that empowers the world's best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels.

For over 20 years, IXI™ Services has helped the nation’s leading financial services and consumer marketing firms optimize omni-channel marketing efforts, identify growth markets, and enhance practice and performance management.

Us

Third Screen Media pioneered mobile media advertising by launching the first technology enabled mobile advertising network.

Us

At the time, Space.com was the holding company for a diversified portfolio of space related assets including the online publishing portal Space.com, the aerospace trade weekly Space News, Orion Telescopes/Astronomy Technology and Starry Night Software.

Us

Brought in as interim CEO as was already on the Board and an operations advisor when the Founder/CEO returned to CNN.Restructured operations to ignite consistent revenue growth at financial scale resulting in positive EBITDA.What a fun gig as I am a lifelong space geek and had Neil Armstrong on my Board of Directors!

Advertising.com enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns

@Plan pioneered online advertising and marketing becoming THE Precision Target Marketing and Retailing medium. Its proprietary data analytics SaaS platform was a key driver of the internet becoming a major advertising, marketing, and ecommerce medium. @Plan conducted an IPO in 1999 and became a public company (NASDAQ: APLN).Created and built the industry-standard internet media analytics/measurement and ecommerce market planning platform attracting over 500 subscribing corporate clients representing the Who's Who of advertising agencies, web publishers, major media corporations, global technology firms, portals, search engines and online retailers/brands/services.Structured the company as a SaaS licensing subscription business model with gross profit margins exceeding 90%.Delivered over a 10X investment return to Series A investors and over a 5X investment return to Series B investors when it was acquired by DoubleClick (Google) in 2001.As one of a handful of entrepreneurs fortunate enough to play a vital role the medium's explosive emergence, there are many stories I can convey on what really happened during this exhilarating ride.

Bachelor'S Degree, Political Science With Emphasis On Multivariate Analytics

Master Of Business Administration - Mba, Finance, General