Mark Wright

Mark Wright Email and Phone Number

Chief of the Mergers and Acquisitions Strategic Advisory Practice @ Prohaska Consulting
New York, NY, US
Mark Wright's Location
New York City Metropolitan Area, United States, United States
Mark Wright's Contact Details
About Mark Wright

Proven entrepreneur, seasoned operator, and venture capitalist skilled at driving early/growth stage digital technology companies, turning around underperforming businesses, increasing revenue growth while achieving financial scale, and accelerating organizational innovation. My greatest gift is foundational entrepreneurship: the ability to bring unique ideas to commercial life which lay the foundation for groundbreaking innovation and wealth creation. Accomplishing this requires bringing on sometimes skeptical investors, putting together just the right team, and crafting the right operational frameworks to best drive the endeavor to success.The last few years have been exhilarating, A few of my biggest wins to date:OPERATIONAL TRANSFORMATIONMEDIAMATH: Identified key steps, frameworks and initiatives necessary for business transformation. BIDTELLECT: Set the foundation for business transformation by forging consensus around key operational and financial objectives and then playing a key leadership role in establishing the cross functional rapid initiatives to achieve these objectives which ignited 80%+ GP growth at operating scale with only a 6% increase in fixed costs.VC MANAGING DIRECTOR GUIDING PORTFOLIO TO PROFITABLE EXITSBLUE CHIP VENTURE COMPANY: Managed and guided early/growth stage pioneer digital technology firms to self-sustained growth. Realized exits to date exceed $1 billion and include: Advertising.com, $435M; Third Screen Media, $105M; IXI Corp, $130M; and [x+1], $230M.ENTREPRENEUR & CEO@PLAN and INFORUM: Established 2 proprietary data analytics SaaS marketing and advertising technology firms which both became industry standards and public launched IPOs. Both @PLAN and INFORUM became “must haves" in their respective sectors and both delivered 10X+ investment returns. If you need someone who can “parachute in,” evaluate the situation, and then facilitate the actions needed to optimize the outcome, please contact markkemperwright@gmail.comSKILLSEntrepreneurship | Corporate Development | Business Re-engineering | Managing Innovation | Raising Capital | Turnaround Management | Board of Directors | Mergers and Acquisitions (M&A) | Business Strategy | Venture Capital Investing | Interim and Fractional Leadership | Start-ups | Executive Management | Operations Management | Investment Management | Digital Marketing Technology (Mar Tech) | Management Consulting | Digital Advertising Technology (AdTech) | Product Development | Financial Modeling | Mentoring | Team Building | Strategic Planning | Financial Analysis

Mark Wright's Current Company Details
Prohaska Consulting

Prohaska Consulting

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Chief of the Mergers and Acquisitions Strategic Advisory Practice
New York, NY, US
Website:
prohaskaconsulting.com
Employees:
48
Mark Wright Work Experience Details
  • Prohaska Consulting
    Chief Of The Mergers And Acquisitions Strategic Advisory Practice
    Prohaska Consulting
    New York, Ny, Us
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  • Prohaska Consulting
    Chief Of The Mergers & Acquisitions Strategic Advisory Practice
    Prohaska Consulting Mar 2021 - Present
    New York, New York, Us
    Prohaska Consulting is a leading Advertising Technology, Marketing Technology and Digital Media consultancy with operations spanning the United States, the United Kingdom and the European Union.Most of my focus at Prohaska is M&A Strategic Advisory Engagements where I am lead a small team retained by many of the world's leading Private Equity firms & select "Corporate Strategics". On any given M&A engagement, my due diligence encompasses "deep dives" into the target's operations. technology, talent, market positioning, competitive differentiation, innovation capabilities, growth potential plus specific strengths, weaknesses, opportunities and threats (S.W.O.T.).The speed and confidentiality with which I need to execute these engagements leverages every aspect of my deep MarTech, AdTech and Digital Media expertise in operations, platform innovation, competitive differentiation and digital ecosystem strategic competitive dynamics.It is a thrill to collaborate with specific engagement team members who are almost always "best of class" practitioners in our rapidly evolving industry which is already the largest global advertising and marketing medium and showing no signs of slowing down.Since joining Prohaska, my M&A Strategic Advisory engagements have involved over $7+ Billion in control transactions.
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  • Mediamath
    Chief Of Staff To The Chief Executive Officer
    Mediamath 2019 - 2020
    New York, Ny, Us
    Recruited by CEO based on track record and prior working relationship at [x+1] to help transform company as de facto right hand. Immersed in operations, finance, business and corporate development, and product innovation. Identified necessary changes and product gaps and eliminated barriers.SELECTED CONTRIBUTIONS^^^^^^^^^^^^^^^^^^^^^^^^Collaborated with line management to devise organizational frameworks. Established cross-functional working groups to execute essential strategic initiatives. Monitored new frameworks and initiatives closely to ensure positive outcomes. Recommended clear operating and technology steps to ready necessary for business transformation. Analyzed board presentations and financials, identified product gaps, analyzed competitiveness, and interviewed management and key external and prospective partners. Fostered accelerated growth by forming standing C-Suite and senior management operating group. Began weekly mandatory meetings to review managers’ metrics, discuss critical issues and market opportunities, and get CEO direction and input. Laid foundation for rapid revenue growth by recommending and then playing pivotal role in replacing siloed system with integrated industry vertical Pods including sales, client services, and KPI analytics. Advanced CTV capabilities by forming cross-functional rapid initiative and explored linear ATV capabilities through strategic partnerships. Began discussions with potential ATV partners. Established cross-functional working groups each charged with achieving objective key results (OKRs).
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  • Bidtellect
    Chief Strategy Officer (Cso)
    Bidtellect 2018 - 2019
    Recruited by the Chairman founder and the CEO based on prior stint as operations advisor with Advertising.com to help drive a turnaround an underperforming business. Split time between FL headquarters and NYC metro. Advised on the actions necessary to reestablish competitive sector leadership, reach growth-stage operational scale, and restore board of directors’ confidence. Immersed in all internal and external aspects of business. In collaboration with CEO, set stretch, but achievable operating objectives. Defined target metrics for client renewals, quarter-over-quarter gross profit (GP) growth and client renewals. Accelerated transition from tech-enabled client service model to enterprise SaaS model by year-end 2020. It was a true joy to collaborate with a great Chairman, CEO and leadership team to lay the foundation for a paradigm shifting technology. Gaining senior leadership trust and facilitating the company to become become an execution, growth and product innovation juggernaut was extremely gratifying. SELECTED CONTRIBUTIONS^^^^^^^^^^^^^^^^^^^^^^^^Partnered with C-suite to define strategic initiatives which would reestablish market leadership. Initiatives centered around platform automation, a new UX/UI, campaign KPI benchmarking, return on ad spend measurement (ROAS) and a target marketing audience segment library,Achieved – via total collaboration - 80%+ GP growth rate while holding operating fixed costs to 6% and on target to meet 5 of 6 operating objectives by year-end 2019. Relentlessly monitored progress.Provided structure for strategic initiatives by forming cross-functional working groups. Created 4 “semi-autonomous startups” to build and launch each project, co-selected staff and working group Chairs, and joined each with CTO to aid and troubleshoot. Boosted client revenue growth by playing key role in restructuring Pods each with defined goals, industry vertical expertise and aligned incentive structures.
  • Bidtellect
    Director Board Of Directors
    Bidtellect 2015 - 2018
  • Blue Chip Venture Company
    Managing Director And General Partner
    Blue Chip Venture Company 2005 - 2018
    Cincinnati, Ohio, Us
    Bolstered presence as national venture capital firm. Traveled extensively to build and advise portfolio of early/growth stage transformative digital technology companies and then operationally guide their development to profitable exits. Managed time between OH, NYC metro and portfolio company HQs. Managed and coached portfolio of pioneer digital technology platforms including Advertising.com (Network AdTech), Third Screen Media (Mobile AdTech), Verance (ATV AdTech), [x+1] (DMP MarTech), IXI Corp (Financial MarTech), Uber Media (GIS Business Intelligence), and Bidtellect (Native Advertising AdTech).Realized exits to date exceed $1 billion and include Advertising.com, $430M; Third Screen Media, $105M; IXI Corp, $130M; and [x+1], $230M.Taking a passion for groundbreaking innovation in internet martech and adtech technology and combining this passion with deep capital pockets was a recipe for true professional satisfaction.My managing director position blended with my entrepreneurial operator and entrepreneur in residence roles bolstered my already deep expertise in raising capital, forming venture capital firm investment syndicates, restructuring companies, optimizing buy and sell side M&A, overseeing initial public offerings (IPOs), conducting Board of Directors corporate governance best practices, navigating turnarounds and assembling/coaching the right management teams.I know the best entrepreneurial innovators are in fact great artists and my role is to proactively guide, focus and manage their creativity to bring to life industry changing advances in technology. I learned the key to successful venture capital investing is identifying these true artists of innovation—of which there are few—and providing a business framework where they can flourish.
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  • Blue Chip Venture Company
    Entrepreneur In Residence
    Blue Chip Venture Company 2001 - 2005
    Cincinnati, Ohio, Us
    I served as Blue Chip's "Chief Accelerator Officer" in startup and growth stage operator advisory roles encompassing interim CEO, turnaround management, founder coaching, product development, business strategy, financing, M&A, and Board of Directors positions for a diverse set of portfolio companies.The role deepened my expertise as an entrepreneurial operator at all stages of the VC backed startup lifecycle from proof of concept through proof of business model through proof of operational scale to optimizing exits.
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  • Verance Corporation
    Director Board Of Directors
    Verance Corporation 2005 - 2018
    San Diego, Ca, Us
    For Motion Pictures: Verance technology was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.For Broadcast Television: Verance technology is a key component of the ATSC 3.0 standard, powering next generation advanced linear television (ATV), and promising new revenue streams for both networks and manufacturers.
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  • Adelphic
    Director Board Of Directors
    Adelphic 2015 - 2017
    Irvine, California, Us
    Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.
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  • Ubermedia
    Board Of Directors Observer
    Ubermedia 2014 - 2017
    Pasadena, Ca, Us
    Part of Idealab, UberMedia aggregates mobile location data from a variety of sources into location insights and other products that guide strategic decisions for organizations of all sizes. Trusted by 200+ of the world's most successful organizations
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  • [X+1]
    Director Board Of Directors
    [X+1] 2007 - 2014
    New York, Ny, Us
    [x+1] was the only marketing technology company recognized as a leader in both the Forrester DMP and DSP Wave Reports. [x+1] Origin Platform is a programmatic marketing hub that empowers the world's best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels.
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  • Ixi Services, A Division Of Equifaxdc
    Director Board Of Directors
    Ixi Services, A Division Of Equifaxdc 2004 - 2011
    For over 20 years, IXI™ Services has helped the nation’s leading financial services and consumer marketing firms optimize omni-channel marketing efforts, identify growth markets, and enhance practice and performance management.
  • Third Screen Media
    Director Board Of Directors
    Third Screen Media 2005 - 2007
    Us
    Third Screen Media pioneered mobile media advertising by launching the first technology enabled mobile advertising network.
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  • Space.Com
    Director Board Of Directors
    Space.Com 2002 - 2006
    Us
    At the time, Space.com was the holding company for a diversified portfolio of space related assets including the online publishing portal Space.com, the aerospace trade weekly Space News, Orion Telescopes/Astronomy Technology and Starry Night Software.
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  • Space.Com
    Chief Executive Officer
    Space.Com 2002 - 2003
    Us
    Brought in as interim CEO as was already on the Board and an operations advisor when the Founder/CEO returned to CNN.Restructured operations to ignite consistent revenue growth at financial scale resulting in positive EBITDA.What a fun gig as I am a lifelong space geek and had Neil Armstrong on my Board of Directors!
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  • Advertising.Com
    Operations Advisor And Board Of Directors Observer
    Advertising.Com 2002 - 2004
    Advertising.com enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns
  • @Plan
    Founder And Chief Executive Officer
    @Plan 1995 - 2001
    @Plan pioneered online advertising and marketing becoming THE Precision Target Marketing and Retailing medium. Its proprietary data analytics SaaS platform was a key driver of the internet becoming a major advertising, marketing, and ecommerce medium. @Plan conducted an IPO in 1999 and became a public company (NASDAQ: APLN).Created and built the industry-standard internet media analytics/measurement and ecommerce market planning platform attracting over 500 subscribing corporate clients representing the Who's Who of advertising agencies, web publishers, major media corporations, global technology firms, portals, search engines and online retailers/brands/services.Structured the company as a SaaS licensing subscription business model with gross profit margins exceeding 90%.Delivered over a 10X investment return to Series A investors and over a 5X investment return to Series B investors when it was acquired by DoubleClick (Google) in 2001.As one of a handful of entrepreneurs fortunate enough to play a vital role the medium's explosive emergence, there are many stories I can convey on what really happened during this exhilarating ride.

Mark Wright Skills

Venture Capital Entrepreneurship Start Ups Marketing Private Equity Online Advertising Strategic Partnerships Digital Marketing Investments Mergers And Acquisitions Due Diligence Valuation Financial Modeling Mobile Devices Strategy Mergers Digital Media Online Marketing Business Development Business Strategy Marketing Strategy Digital Strategy Strategic Planning Analytics Product Management Integrated Marketing Market Research Product Development Social Media Marketing Advertising Portfolio Management Project Management Business Process Improvement Sales Account Management Web Analytics Competitive Analysis Mobile Marketing Customer Relationship Management Social Media Product Marketing E Commerce Software As A Service Executive Management Management Leadership Team Building Business Intelligence Data Analysis Text Marketing

Mark Wright Education Details

  • Northwestern University
    Northwestern University
    Political Science With Emphasis On Multivariate Analytics
  • Vanderbilt University - Owen Graduate School Of Management
    Vanderbilt University - Owen Graduate School Of Management
    General

Frequently Asked Questions about Mark Wright

What company does Mark Wright work for?

Mark Wright works for Prohaska Consulting

What is Mark Wright's role at the current company?

Mark Wright's current role is Chief of the Mergers and Acquisitions Strategic Advisory Practice.

What is Mark Wright's email address?

Mark Wright's email address is ma****@****ail.com

What schools did Mark Wright attend?

Mark Wright attended Northwestern University, Vanderbilt University - Owen Graduate School Of Management.

What skills is Mark Wright known for?

Mark Wright has skills like Venture Capital, Entrepreneurship, Start Ups, Marketing, Private Equity, Online Advertising, Strategic Partnerships, Digital Marketing, Investments, Mergers And Acquisitions, Due Diligence, Valuation.

Who are Mark Wright's colleagues?

Mark Wright's colleagues are John Were, Felicia Hand, Jeff Kurtz, Sam Kayum, Christopher Geraci, Vivian Firmi, Calvin Norman.

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