Mark Kogan Email & Phone Number

Dubai, United Arab Emirates

Responsibilities:• Research and development of features targeted at revenue growth and users’ retention• Generation of hypotheses based on data analysis (GA, Amplitude, Redash, BI) and customer development • Development of features in a scrum team using agile best practices• Calculation of product economics• Backlog management /prioritizationAchievements:• Discovered 15+ hypotheses targeted at revenue growth & retention, 10 has been researched and 5 implemented • Conducted 40+ customer development interviews which resulted in further research of 5 hypotheses • Increased retention from 1st to 4th order by 20% and conversion to the first order by 15%• Launched a customer segmentation based on client’s AOV, frequency of orders, preferred products, etc. resulting in 27 segments to monitor independently• Launched an MVP of referral & marketing system,

Moscow, Moscow City, Russia

Responsibilities:• Leading the launch of new products using testing hypotheses and MVPs, improving customer experience and new features via raw data analysis, CJM, User stories & Personas, formulating value proposition of products, creation of strategy and road maps, Managed B2B sales of products, Managing a team of 8+ with an agile methodologyAchievements:• Formulated and launched a new product from scratch and implemented a roadmap with a 10-fold product scaling • Doubled the revenue plan of the product’s MVP and tripled the number of users, due to accurate value proposition • Doubled the conversion to active users using the raw data analysis and testing hypotheses based on them• Introduced the Customer Development, CJM and other product management tools into the work of the company

Moscow, Moscow City, Russia

Managing projects in the field of employer branding-Leading the cross-functional team of 6+ people-Managed the marketing of diverse projects with 2000+ participants-Created communication strategy to reach the client's KPI's in marketing and involvement-Managed the creation of landing pages via Tilda and other design materials

Moscow, Russian Federation

Activation experience:1. Managing the Social selling channel (selling product through brand ambassadors), raw data analysis, generating and testing hypothesis for the increase in sales, managing the remuneration and training of brand ambassadors to improve sales efficiency2. Increased channel's revenue by 20% by changing the approach to remuneration by segmenting ambassadors by demographic traits and motivation, as well as improved the approach to training.Brand marketing experience:1. Managing digital activation channels: SMM, CRM, Web-Site2. Budget management: track projects' status, preparing updates and options for budget plan review to stakeholders3. New product launches 4. Implementing a brand's strategy via online and offline activation channels including development of a brand's touchpoints at Russian biggest music festival-AFP

Moscow, Russian Federation

As a brand-marketing intern, I gained a highly important experience of working in the multinational company. I was assigned to the execution of a brand representation at the biggest music festival in Russia -Alfa Future People. The idea was to make contacts with TA, increase product awareness and brand equity. That helped me to develop my competencies, such as team-work, problem-solving, result orientation, and several skills: market analysis, event execution, use of Nielsen analytical software.

Rostov Region, Russian Federation

-Established a company that provides hookah outsourcing services to restaurants in Rostov-on-Don, Russia. Have been in charge of business development, customer experience and marketing & financial analysis-Achieved an annual turnover of €500.000 and the largest market share among competitors-Became the first company in Russia to introduce unique personalization tools for the hookah outsourcing: Digital cards for AppleWallet with a loyalty program, a CRM system and author's positions of hookahs to increase the average bill,The company reached 500k euros yearly revenue and the biggest market share in the city of presence-Rostov-on-Don, Russia

Bachelor'S Degree, Business Administration And Management, General

I have transferred to this university straight into the 2nd year of Bachelor's degree in order to face a more challenging curriculum.

Bachelor'S Degree, Business Administration And Management, General

At this university, I finished a foundation programme and the 1st year of Bachelor degree. In the 1st year of Bachelor, I have studied.