Mark Ledbetter Email and Phone Number

Visual Designer that specializes in translating ideas into compelling visual designs. Proficient in design principles and tools, I shape brand identities, improve user experiences, and create eye-catching visuals for web, print, and multimedia. Collaborative and adaptable, I prioritize precision, problem-solving, and continuous improvement to deliver impactful design solutions that engage and resonate with audiences.

Senior creative of marketing team that helped grow digital insurtech startup to award winning industry leader revolutionizing the insurance shopping experience.Delivered creative to support six years of performance improvements, achieving triple digit revenue growth. Partnered with marketing and engineering teams to develop creative solutions to ensure seamless customer experiences for digital products. This included initiatives to digitize and streamline a complex shopping process, increasing conversion rates 125%. Created supporting graphics and visuals for pitches, helping win new business, resulting in significant expansion with over 60 key strategic partnerships. Developed creative for go-to-market product launches, transforming the customer experience with a patented insurance intelligence platform. Partnered with marketing and products teams to build innovative and market-leading marketing collateral, branding, graphics and user experiences. Redesigned Mylo website to create a seamless user experience to educate and provide industry expertise when shopping for insurance solutions. Mylo brand maintenance and expansion.

Senior creative of marketing program development and creative execution for clients including, The US Army, The Salvation Army, Bank of the Prairie, Academy Bank, Woodard Carpet and Restoration, and Tide Dry Cleaners.Translated key findings from complex precognitive research data and developed creative executions. Work in this area included: Created visual representations of Army attitudes about diversity, stigma among peers and medical treatment thereby affecting organizational culture shifts.Developed brand platforms for the Army’s Atlantic Regional Health Care system and Stigma Communications campaign, based on research insight and developing collateral materials and advertising campaigns that included: website design, posters, banners, trade show displays, brochures, stationery, business cards, web banners, social media and promotional items.Conceptualizing and leading the execution of branding, 360 campaigns and other creative deliverables for Bank of the Prairie and The Salvation Army. Conceptualizing and execution of collateral materials for Woodard Carpet and Restoration. Logo design and collateral development for Tide Dry Cleaners.

Developed creative and production solutions for a variety of projects for a diverse client list that included, DuPont Crop Protection, Pioneer Hi-Bred and Elanco. In addition, I was a member of a team that was responsible for ensuring the quality of FDA-regulated materials.Designed award winning trade show graphics and web banners.Conceptualized and art directed award winning promotional videos.Created, organized and maintained an extensive library of product literature for DuPont Crop Protection. This included: brand fact sheets, promotional and technical brochures, meeting presentation materials (PPTs, table tent cards) and customizable literature (incudes postcards, invitations and radio scripts).Designed vehicle graphics and oversaw final production.Design and production of promotional collateral, including brochures, direct mail, meeting material, advertisements, meeting presentations, trade show materials and event signage.Logo design

Print document creation, management and pre-press.Creation of custom documents and forms.Quality control of pre-press files.Digital plating and distribution of print materials to multiple locations across the country.