Mark Looi Email & Phone Number

Malaysia

• Leading Mastercard BI products Customer Success team for AP and EEMEA
• Internal and external facing to advise and govern platform best practices to increase platform usage, appreciation and renewal.
• Maximize client value by resolving issues in platform performance, data, analysis and processes.
• Cross work group collaboration ( Business Development, Client Management, Consultant, Product and Tech) to ensure delivery and renewal.

• Design and optimize merchant program to maximize sales for merchant and Grab
• Manage campaign operation to consult and setup campaigns/ promotions on Grab Apps
• Manage commercial analytics to analyze performance and trends for Grab Commercial Malaysia
• Observe campaign budgets and implement optimization strategy

• Accountable for total success of field force outsourcing businesses - sales, proposition, P&L, execution,evaluation and optimization
• Conduct business review with C-level stakeholders and follow through with strategy execution
• Develop new technology and reporting platform for continuous improvementKey Client: FMCG & Grocery Retailer

Kuala Lumpur, Malaysia

• Create commercial impact for client businesses through data analytics and research
• Combine Tesco and Supplier category management strategy and provide insight solutions
• Collaborate with global product team to localize and commercialize new solutions
• Coach insight team to achieve revenue growth and talent growth
• Develop businesses collaborations with new retail partnersKey Client: FMCG, Automotive and Grocery Retailer

Selangor, Malaysia

• Manage end to end Loyalty solutions (analytics, campaigns execution, partnership, loyalty strategy, callcenter, reward redemption and points bank)
• Accountable for loyalty penetration growth through integration of data analytics and brand strategy
• Primary lead for Malaysia, Singapore and Thailand based sales opportunities
• Create loyalty solution with internal stakeholders across regions for new businessesKey Client: Oil & Gas, Bank, Cosmetics and Telco

• Previously subsidiary of PosAD Sdn. Bhd. Progress from Business Unit Manager, to Business Unit Associate Account Director, to Business Intelligence Associate Director
• Drive team to achieve group sales target and growth target for 2 businesses - In Store Media and FieldForce Outsourcing
• Develop new business model based on client strategy and data analytics
• Generate insights and derive strategy for brands activation, CRM and BTL engagement
• Create new project modules for data collection apps (interface, measurements, and processes)Key Client: FMCG, Telco, Automotive and Grocery Retailer

• Join as Marketing Executive
• Marketing, client service and business development role
• provide marketing support to current new sales department
• plan and execute promotion / marketing strategy and event.
• lead BIO SCIENCE division in term of sales and product info ( stem cells and other related blood product )Key Client: Major hospitals ( private and government) and private clinics