Mark Lundy Email & Phone Number

Easton, PA, US

New Jersey, United States

• Global Digital Change Management LeadCreate and implement change management strategies and plans for the highest impact projects including Veeva Engage, Veeva Approved Email and Salesforce’s Marketing Automation that.
• Ensure core digital platforms and capabilities meet / exceed objectives on time by increasing employee adoption and usage.
• Drive faster adoption, higher ultimate utilization of and proficiency with the changes that impact employees.
• Develop and align with key stakeholders a robust set of adoption and realization metrics to ensure capabilities are embedded in the organization. Accomplishments:
• Developed and implemented a strategy and plan aligned across the organization for change management that included Senior Level Sponsorship, Communication, Training and Realization metrics. Embedded Salesforce marketing.
• Created a “Book of Evidence” that contained numerous digital projects demonstrating significant ROI (1:3, 1:5 and 1:8) based on the impact that these digital initiatives have on driving and supporting the business.

New Jersey, United States

• Latin America Digital Transformation Leader, Social Media & Innovation LeaderWorked closely with the region and country leadership teams to drive our digital transformation strategy and execution across Latin America.
• Led the development and delivery of integrated digital strategies across the markets with the regional and country brand teams and digital leaders.
• Established and launched new industry leading Social Media Command Center providing strategic direction, project management, coordination support and collaboration with the countries and brand teams.
• Directed commercial innovation in the region to identify and execute new ways to meet our customer needs to deliver a competitive advantage for MSD.
• Managed and developed a team of three direct reports. Accomplishments:
• Drove the installation and realization of foundational strategic platforms and capabilities across the region including a new CRM/Digital platform, HCP portal, un-branded HCP website, Social Media (Listening &.

New Jersey

• Regional Commercial Leader – Diversified Brands (DVB) Accountable for the revenue and income optimization of the Diversified Brands Portfolio across the Latin America markets.
• Liaised closely with Country Leadership teams to shape and influence the development of a sustainable long-term platform for the DVB portfolio across Latin America.
• Drove the growth and performance of ARCOXIA (a key growth driver) in the region.
• Developed, led and drove the execution of externalization strategies where appropriate, working closely with Business Development, Regional LA Operations, Country teams and other key stakeholders.
• Championed new methods of customer interaction including non-traditional (face to face) marketing channels; providing best practices to the markets and ensure support for execution. Accomplishments:
• Worked with countries, agencies and partners to launch new go to market models and digital channels to drive increased share of voice to most important HCP’s.

Global CNS and Respiratory Portfolio Leader – Diversified Brands Maximized the top and bottom-line sales of the global product portfolio of six products that generated $1.4 billion in annual sales. Assisted the countries to identify innovative commercial capabilities to drive incremental growth. Delivered marketing strategies, provided promotional support.

Bachelor Of Science Business Management, Marketing, Economics, Accounting

A.A.S. Marketing, Marketing