Mark Lundy Email & Phone Number

Easton, Pa, Us

New Jersey, United States

Global Digital Change Management LeadCreate and implement change management strategies and plans for the highest impact projects including Veeva Engage, Veeva Approved Email and Salesforce’s Marketing Automation that enable our Digital Transformation Strategy.• Ensure core digital platforms and capabilities meet / exceed objectives on time by increasing employee adoption and usage. • Drive faster adoption, higher ultimate utilization of and proficiency with the changes that impact employees. • Develop and align with key stakeholders a robust set of adoption and realization metrics to ensure capabilities are embedded in the organization. Accomplishments:• Developed and implemented a strategy and plan aligned across the organization for change management that included Senior Level Sponsorship, Communication, Training and Realization metrics. Embedded Salesforce marketing cloud and our CRM platform, Veeva, in over 50 countries around the world.• Created a “Book of Evidence” that contained numerous digital projects demonstrating significant ROI (1:3, 1:5 and 1:8) based on the impact that these digital initiatives have on driving and supporting the business.• Developed a robust set of content and a “digital community” to share best practices and learnings across the globe engaging with over 5,000 colleagues around the world in 2020.• Built an internal SharePoint site to centralize all communications, training, best practices and other content. This was recognized by senior management as a best practice within our company where I received a special recognition award along with this being highlighted on our company global web page.

New Jersey, United States

Latin America Digital Transformation Leader, Social Media & Innovation LeaderWorked closely with the region and country leadership teams to drive our digital transformation strategy and execution across Latin America implementing core capabilities from Veeva and Salesforce.• Led the development and delivery of integrated digital strategies across the markets with the regional and country brand teams and digital leaders. • Established and launched new industry leading Social Media Command Center providing strategic direction, project management, coordination support and collaboration with the countries and brand teams.• Directed commercial innovation in the region to identify and execute new ways to meet our customer needs to deliver a competitive advantage for MSD.• Managed and developed a team of three direct reports. Accomplishments:• Drove the installation and realization of foundational strategic platforms and capabilities across the region including a new CRM/Digital platform, HCP portal, un-branded HCP website, Social Media (Listening & Publishing), database validation, consent, advanced analytics platform, hybrid sales representative and eCongress platform.• Expanded use and impact of critical digital channels including broadcast email, rep-enable email, virtual congresses, webcasts, and Social Media including Twitter, Facebook & LinkedIn.• Met or exceeded all KPI’s and metrics versus plan and other benchmarks.• Promoted one team member and made two contractor positions permanent Merck roles.

New Jersey

Regional Commercial Leader – Diversified Brands (DVB) Accountable for the revenue and income optimization of the Diversified Brands Portfolio across the Latin America markets. • Liaised closely with Country Leadership teams to shape and influence the development of a sustainable long-term platform for the DVB portfolio across Latin America.• Drove the growth and performance of ARCOXIA (a key growth driver) in the region.• Developed, led and drove the execution of externalization strategies where appropriate, working closely with Business Development, Regional LA Operations, Country teams and other key stakeholders.• Championed new methods of customer interaction including non-traditional (face to face) marketing channels; providing best practices to the markets and ensure support for execution. Accomplishments:• Worked with countries, agencies and partners to launch new go to market models and digital channels to drive increased share of voice to most important HCP’s.• Delivered budgeted sales for 2015 and 2016.• Developed, led and supported important externalization strategies across the region with new BD partners.• Directed and executed “Move the Needle” strategy project that identified additional opportunities for incremental growth for Arcoxia of over $40 million. This effort was recognized as a “Best Practice” and was rolled out to all regions around the world.

Global CNS and Respiratory Portfolio Leader – Diversified Brands Maximized the top and bottom-line sales of the global product portfolio of six products that generated $1.4 billion in annual sales. Assisted the countries to identify innovative commercial capabilities to drive incremental growth. Delivered marketing strategies, provided promotional support and strategic guidance to the markets. Partnered with the countries to formulate business cases for LCM initiatives in support of the franchises which drove an incremental $50 million in sales over the 5-year plan period. Senior Director of Global Marketing – Respiratory, Whitehouse Station, NJ Integrated the allergic rhinitis brands into the Respiratory portfolio. Drove the business case and commercialization plan for desloratadine in Japan resulting in ten-year cumulative sales of over $2 billion. Delivered growth accelerate plan for NASONEX which resulted in incremental sales of $8 million over plan. Schering-Plough CorporationDirector of Global Allergy Marketing – Respiratory Worked cross functionally within a matrix organization to establish strategic objectives for the European and Asian markets to ensure sales growth. Designed, developed and executed global strategic brand plan. Delivered 5% growth in top line sales and 20% growth in profit contribution versus previous year for EUCAN region and 7% growth in top line sales and 10% growth in profit contribution versus previous year for Asia/Pacific.

Bachelor Of Science Business Management, Marketing, Economics, Accounting

A.A.S. Marketing, Marketing