Mark M. Email & Phone Number

London Area, United Kingdom

Key interface providing marketing consultancy services to Mussell Group clients

Auckland, New Zealand

NZAA Executive responsible for developing digital and data capabilities to better leverage customer opportunities across the NZAA Group including digital, marketing & data platforms. Legal & regulatory compliance ensuring NZAA meets its customer obligationsDeveloped and delivered a technology strategy for the digital, marketing & analytics.

London, United Kingdom

• Key commercial interface with the Business delivering communications planning across brands.
• Being the key commercial interface with the business units and managing the senior relationships
• Interpreting commercial priorities in to marketing responses with identifiable contributions
• Engaging with executives from across the business to understand commercial, brand or customer challenges, both internal and external, and developing a marketing strategy to support the business requirements
• Translating product/commercial needs in to marketing solutions and embedding the brand strategy in the business plans
• Identifying the key marketing deliverables and completion of governance responsibilities before handing off to marketing communications team

• Responsibility for existing customer P&L and delivering additional value through deeper, enduring relationships
• Building a customer management team to deliver a step change in commercial performance from the customer base
• Developing the retention strategy and indentifying tactical solutions
• Delivering a loan portfolio reporting suite to monitor customer base movements and packaged in to insightful monthly report to take to the executive management team
• Management of Customer Insight team responsible for generating actionable insights for commercial & proposition development combining internal findings with external data

• Recruited from AA UK to offer senior marketing support and enhance the capabilities of the NZAA. With a large customer database, a multitude of products and a range of communication & sales channels the AA was.
• I reviewed the strategies and identified new opportunities for AA Group businesses to improve their existing capabilities, product range and performance
• Introduced econometric modelling to identify the value of product & brand advertising, and their relationships, across the Group.
• Established a new life insurance marketing team in Auckland and recruited a new team to deliver TV, radio, press, online & DM activity to establish the AA Life brand, enter and then gain a foothold in this lucrative.
• Revised the approach to targeted communications working in combination with above the line advertising to support and enhance the messages
• Delivered the first above the line TV & Radio campaign with below the line integration

• Headed up a marketing communications and planning team for AA Personal Finance, the joint venture between the AA and HBOS. Management of the multi-disciplinary, cross-site loans marketing and analysis team. The team.
• Determined the medium term marketing strategy for the Loans business and how it related to the Halifax core brand products
• Strategic and budgetary campaign planning, including £17m marketing budget to deliver AA Loans as the No. 2 FS brand in the country
• Responsibility for Loans volume and value targets, ensuring the correct profitability mix was maintained through the inter relationships of the different sales channels
• Determining the media strategy and optimising across TV, radio, DM and online as well as the development of DRTV as a viable source of business
• Delivery of sales targets through theAA.com and bought online media including developing the channel to maximise sales and improve service

• Managed the credit card acquisition campaign team, budget and business targets
• Strategic and tactical planning and execution of marketing activity for direct mail, DRTV & Press
• Delivery of high volume, targeted DM campaigns
• Management of creative agency
• Launched DRTV & press activity

Bsc Hons. Marketing, Marketing

Education record