International Marketing Manager
Greater St. Louis Area
Responsible for development and execution of global marketing strategy for publicly-held manufacturer and distributor of nutritional products and functional foods generating $40 million in annual revenue. Oversee concept development, planning and production of conferences, events, promotions, marketing collateral, e-communications and web content. • Provide directional leadership to internal team members and multiple international managers in 12 foreign markets: Australia, Canada, Ireland, France, Germany, Malaysia, Mexico, Netherlands, New Zealand, Singapore, the Republic of the Philippines and the UK. Also direct all marketing and sales efforts for the US Hispanic market• Plan and execute marketing initiatives focusing on international conferences, training and events, new product development and product launches• Partner with in-house art and video departments to produce multi-day annual distributor conferences, assuring appropriate venues, aesthetics, marketing material, staging and equipment• Guide topic development for monthly newsletters and quarterly magazines. Lead editorial efforts for two bi-monthly and five quarterly foreign-language publications, catalogs and marketing collateral; approve copy and layout; oversee publication, printing and distribution• Implement and integrate email marketing systems including Salesforce and MarketVolt, creating a savings of $9,000 annually• Instrumental in transitioning websites to become compliant with European GDPR regulation (data protection law which took effect May 2018)• Co-host monthly iTunes-available podcast focusing on health topics such as sleep disorders, breast cancer and healthy aging
