Mark Mccartney Email & Phone Number

Australia

Auckland, New Zealand

Providing marketing and communications expertise to the Board and Executive, overseeing all strategic, financial, operational, legal and governance matters, and guiding the business through COVID-19 recovery and on to new strategic objectives.Y North is a Not-For-Profit business focused on the community and youth development, and spans the accommodation, sport and recreation, fitness, early learning, camps, out-of-school care, community and youth sectors.

Sydney, New South Wales, Australia

Led Rugby Australia’s Communications department, with six direct reports responsible for strategic management of media and communications, corporate affairs, issues and crisis management across the Wallabies, Wallaroos, Aussie Sevens and Super Rugby, covering:- Media relations, spokesperson and main point-of-contact across broadcast, print, online and radio media- Extensive issues and crisis management, shaping key messages and positioning, providing strategic counsel to board and executive, and managing with media and stakeholders (external and internal)- Stakeholder relations across Super Rugby Clubs, State Unions, national teams, government, commercial and broadcast partners- Developed and executed strategic plans to sell tickets to major rugby events, announce Australian rugby re-alignment, launch the British & Irish Lions Tour.- Communications planning for community engagement activities including Wallabies and Wallaroos fan days, England Test Series public reception, Gold Blooded Tour around Australia.- Internal communications

Auckland, New Zealand

Head of the marketing department for Audi NZ – responsible for overseeing all marketing activities:- Lead strategic brand marketing development- Developed and executed marketing strategies and tactics to strengthen Audi’s EV credentials and successfully grow sales of the brand’s range of electric cars- Oversaw the CX team’s work across search, digital marketing, social media, website, email marketing and marketing automation- Stakeholder management with internal departments, agencies, partners, Audi AG- Responsible for all advertising – creative development and media strategy- Integrated campaign management across brand, product launches, PR, content and customer marketing and events- Managed all PR and communications across lifestyle, general and automotive media- Launched the Audi e-tron GT and Audi A3 range- Oversaw content development and social media strategy- Financial management of the department, campaigns

Auckland, New Zealand

Senior Consultant - Marketing & Commercial, The Live Experience- Commercial Manager, ASB Classic - an ATP & WTA tennis tournament- Head of Marketing & Communications, Corona Piha Pro World Surf League event- Communications & Media, Auckland Formula E bidCommunications Consultant, Fédération Internationale de l’Automobile (FIA), 2017-2018- Strategic communications counsel and planning, as well as event communications for the FIA Prize Giving Gala, and FIA Sport and Mobility Conferences.

Paris Area, France

The FIA is the global governing body for motorsport, from World Championships such as Formula One, the World Rally Championship, World Endurance Championship, World Touring Car Championship, World Rallycross Championship, and Formula E, to other major motor sport series and events like Formula 2, Formula 3, Formula 4, the FIA GT World Cup, and major regional championships across all racing disciplines globally.My role oversaw communications across all FIA sporting activities - including the above championships and disciplines, as well as major events such as the FIA Prize Giving Gala and Sport Conferences in Mexico City, Turin and Geneva, as well as FIA campaigns including FIA Women in Motorsport, Volunteers' Day, Action for Road Safety and Action for Environment.This position required an exemplary command of strategic communications and media relations: - Developing and executing innovative and effective communications strategies and tactics across all channels - especially earned and owned media- Building and maintaining strong media and stakeholder relationships- Developing positioning and key messages for high-profile political, sporting, technical, governance and safety issues management- Managing a team of FIA Media Delegates in all significant FIA championships, executing FIA strategies and plans, as well as managing day-to-day communications and media activity- Leading the FIA's Critical Incident Management plan for communications- Leading content development and publication across all FIA channels- Providing strategic counsel to the FIA President, senior management and sport departments- Communications for the World Motor Sport Council

Auckland, New Zealand

Account Director managing the Toyota and Lexus accounts, charged with growing the agency's business through these accounts, as well as delivering more efficient processes and operations for the client's PR and communications activities.Key client services included strategy development, brand positioning, product PR, media relations (including sell-ins), issues and crisis management, campaign and project management, writing, and leveraging of partnerships and sponsorships.Work for other clients included Regus, CanTeen teenage cancer charity, Elemental Construction Solutions (redevelopment of the iconic St James Theatre), among others.Auckland-based Wright Communications is renowned for its expert advice in the increasingly important field of best-practise corporate responsibility, and communicating sustainability credentials.

Sydney, Australia

Director of Sponsorship and Events department in the Australian office of Innocean Worldwide, the global "in-house" advertising agency for Hyundai and Kia.Delivered end-to-end project management for sponsorship activations, as well as Hyundai product launches to media, Managed a team of five delivering end-to-end campaigns, sponsorship and project management to align with brand and marketing objectives for Hyundai and Kia, including:- Hyundai: A-League, Socceroos, Hopman Cup, Carlton FC, Sculpture by the Sea- Kia: Australian Open tennis, Essendon FCProvided sponsorship evaluation and proposals, led strategy and creative development for clients, as well as oversaw the department's financial performance and budget management.

Melbourne, Australia

The Project Group specialised in journalism, media relations, event management, brand positioning, media placement, stakeholder management, photography, graphic design, audiovisual and film production, and digital/online strategy.Heading up the Victorian office of the Sydney-based communications firm, I managed the day-to-day activities of the office, as well as the servicing of Melbourne-based clients and Victorian activities of the agency's broader client base.Some primary responsibilities included (but were not limited to):- Media Manager for the Confederation of Australian Motor Sport (CAMS) - including growing the account and business for the agency. Delivered a number of key improvements to the communications function as well as successful PR activities, opportunities and events.- Media Manager for the 2011 Australian International Motor Show - delivering and executing a comprehensive end-to-end communications plan. The last successful major motor show held in Australia.- Product launch development for a number of Toyota and Lexus media events in and around Melbourne.- Media Manager for Ski Racing Australia (Australian Water Ski Racing Championships).

Melbourne, Australia

Primary focus on managing media relations, from pitching stories and media liaison, to planning and organising product launch events for media - including all project and event management, writing and photography for media kits, including the E-Series 3 launch.Other key responsibilities included strategic communications planning and execution, as well as wide-ranging product PR, issues management, and developing strategies and tactics to leverage the link between HSV road cars and the Holden Racing Team V8 Supercar squad.

Sydney, Australia

Sole responsibility for planning and delivering all company PR, media, sponsorship and events while working in-house for the Australian national Peugeot distributor. Also acted as company spokesperson and primary media liaison.End-to-end PR and product launch campaigns, as well as sponsorship projects from negotiation, through creative development and organisation, to execution for partnerships with Golf Australia (Women's Australian Open golf tournament, Peugeot Women's Classic), ANZ Ladies Masters, and the French Film Festival.

Sydney, Australia

Contributed to the far-reaching account management and service of major brands Toyota, Lexus, and Hino trucks:- Media Manager for Toyota Motorsport (including factory rally team, and as local PR for the Toyota F1 team) - tasked with delivering substantial and broad media coverage for both rally and F1 presence- Account Manager responsible for Hino trucks marketing and communications in 2007 and 2008 - during its re-brand over this period Hino was the fastest growing truck brand in Australia- Significant contributions to Toyota and Lexus events and product launches- Seconded to Toyota Australia in-house PR office- Managed accounts for Toyota Genuine parts and service division, and Toyota Eastern Region- Also worked on accounts for Caltex, BlueScope Steel and O'Brien Glass.Writing and journalism was a major component in this role, requiring a large amount of writing for various formats such as customer magazines and newsletters, websites, press releases, direct marketing copy, video content and speeches.

Sydney, Australia

PR, marketing and product development for electrical manufacturer. Key responsibilities included:- PR - writing, media liaison and service, customer magazine content- Marketing - packaging design and auditing, overhauling warehousing system- Product - delivered a number of dimmers, light switches and outlets to market, including delivering marketing and advertising plans.

Bachelor Of Communication, Communication, Public Relations, Marketing, Journalism

Education record