Mark Murray Email & Phone Number

Little Rock, Arkansas Area

Product Marketing * Responsible for the purchase, promotional/pricing strategy, and life cycle management of $80M device portfolio* Accountable for all device demand forecasts and forward logistics, ensuring in stock ratio’s over 97%* Negotiate cost concessions with handset vendors by pushing volume through preferred product placement and pricing* Initiate field compensation programs to drive customers into devices that minimize equipment expense * Develop promotional drive periods involving handset pricing and mix, unit forecast, and manufacturer’s contribution; structured to meet expense and unit targets * Create reports to monitor key data points that track the effectiveness of expense reduction initiatives* Monitor competitor’s pricing strategy; focusing on strategic devices which drive overall competitive perceptionACCOMPLISHMENTS:Created three-pronged expense reduction strategy to minimize the sales mix of ultra-expensive smart phones, while increasing the sales mix of low cost smart phones; led to 20% reduction in equipment subsidy with no impact on monthly recurring revenuesReduced device obsolescence below 1% of total device purchases in 2012, by installing rigorous life cycle pricing and purchasing mechanisms

Little Rock, Arkansas Area

Device Pricing Strategy-Product Marketing * Created device forecast for all sales channels, driving both financial and inventory-related projections for $1.3B in device purchases and $550M in subsidy annually* Set pricing strategy for all retail products in the Alltel device lineup * Developed and lead initiatives to deliver the maximum benefit of subsidy investment for all handsets* Managed handset lifecycle through price and promotions* Worked in collaboration with colleagues in procurement, financial planning, inventory accounting, channel support, and customer strategies which resulted in acquiring cross-functional experienceACCOMPLISHMENTS:Drove Alltel’s transition to prepaid Visa cards for mail-in rebate program through negotiating pricing discount with card provider, directed Alltel’s transition to prepaid Visa cards which resulted in saving $12M annuallyDirected and maintain $130M mail-in rebate program encompassing vendor management, determining dollar value of all rebates, and analyzing take rates in order to maximize financial savings, increased the program size by 120% during tenure

Bachelor Of Business Administration (Bba)

Master Of Business Administration (Mba), Business Administration And Management, General