Increased station's Twitter followers 5400% and Facebook followers 1200% with content and scheduling strategyManaged and promoted top-ranked local news weather app in U.S. to drive more than 4.5 million downloadsDirected staff of web producers; trained & coached reporters, editors, producers on social media & website postingResponsible for annual station digital strategy, metric goals, analytics analysisLiaison working with station sales team, creative services, IT, engineering on station goals and initiativesDrafted and executed major event digital coverage of elections, local team playoff runs, weather and breaking newsWrote and edited multiple stories for website, created engaging social posts and edited video on daily basis

Responsible for creating & executing weekly budget for stories, video and social media, covering all home matchesIn charge of staff that included team writers and stringers; worked with video, marketing, ticketing departmentsIncreased web traffic, Twitter and Facebook followers with new strategy and no funding assistance

Series of stories resulted in resignation of local superintendent involved in cheating scandal Covered Dallas County schools, breaking and daily news throughout the Dallas areaInvolved in newsroom’s social media efforts on Twitter, Cover it Live, bloggingOn team that covered Super Bowl, NBA Finals, World Series, NBA All-Star Game