Marketing strategy, media buying, social media, SEO, and brand development for multiple companies in various fields including healthcare, consumer goods, SaaS products, and brewery/dining industries.

Develop and manage product marketing and sales strategies for major brands and retailers. Provide solutions in print, packaging, merchandising and automation in the consumer packaged goods field to drive sales. Provide precise sector knowledge of: buying processes, key buyers and buying criteria, competitor profiles and capabilities, market potential and alternative products. Act as primary contact between global innovation and product development teams to develop and launch new products. Develop product positioning and marketing campaigns that differentiate products in the marketplace and communicate product value proposition to sales team and industry.

Created and managed corporate and regional marketing initiatives and events to support grand openings, store remodels and to increase sales to support retail markets. Established relationships with partners and collaborated on innovative marketing campaigns to drive sales across product categories. Researched and analyzed sales trends and identify opportunities for sales growth through competitive analysis.

Created and managed B2B and B2C marketing campaigns and manage international million dollar advertising campaigns. Cultivated and maintained relationships with media to increase awareness and exposure of products and expand brand recognition. Developed and provided editorial content for national publications for consumer and trade magazines. Oversaw nonprofit and cause marketing initiatives for a national campaign. Built exposure through advertising and marketing campaigns including engaging audiences on social media. Monitored intellectual property and protect trademarks to ensure brand integrity.

Developed and oversaw digital communication and marketing strategies effectively leveraging social media and advertising to increase brand awareness of the organization and programs.Managed web properties to effectively represent the organization and programs through developing new and robust content while increasing SEO and monitoring analytics to best meet the needs of constituents. Developed graphics and publications consistent with brand and marketing strategies to provide constituents with appealing and informative materials.