Mark Perna Email & Phone Number

•Lead multidisciplinary teams (2D, 3D, copywriters) to design, prototype, and test innovative retail and healthcare concepts, redefining store environments, creating new customer experiences and elevating brand perception. •Guided the development of new healthcare experiences integrated within CVS pharmacy and retail, conducted user testing and gathered actionable insights to inform next generation store designs.•Initiated new agile design development processes, driving critical… Show more •Lead multidisciplinary teams (2D, 3D, copywriters) to design, prototype, and test innovative retail and healthcare concepts, redefining store environments, creating new customer experiences and elevating brand perception. •Guided the development of new healthcare experiences integrated within CVS pharmacy and retail, conducted user testing and gathered actionable insights to inform next generation store designs.•Initiated new agile design development processes, driving critical cross-functional collaboration and alignment, accelerating delivery, and mitigating risks for more efficient outcomes.•Spearheaded design of new health and wellness store format and oversaw launch of first 17 pilot stores, new layouts, new pharmacy and checkout experiences, upgraded fixtures, new signage systems, and new décor.•Developed new “Helping with Heart” back-of-house concept, creating more inclusive and wellness focused staff support spaces to build team cohesion, amplify brand values, and elevate the employee experience. Show less

•Orchestrated conceptual design and successful launch of a new convenience store concept featuring Just Walk Out technology and made to order food, opening new markets and synergies with Amazon grocery businesses. •Executed end-to-end store design for 5 pilot locations, gathering insights to optimize the store design and drive innovation for Just Walk Out technology for food and beverage applications.•Established a cloud-based coordination platform streamlining collaboration with… Show more •Orchestrated conceptual design and successful launch of a new convenience store concept featuring Just Walk Out technology and made to order food, opening new markets and synergies with Amazon grocery businesses. •Executed end-to-end store design for 5 pilot locations, gathering insights to optimize the store design and drive innovation for Just Walk Out technology for food and beverage applications.•Established a cloud-based coordination platform streamlining collaboration with consultants, real estate teams, developers, and contractors, reducing project costs and timelines.•Facilitated value engineering and continuous design improvements, enhancing constructability, identifying opportunities to reduce costs, accelerate projects, and mitigate risks. Show less

Seattle, Washington

•Initiated and crafted new Amazon experiences within Whole Foods Market stores, increasing customer engagement across both brands, amplifying in-store traffic and increasing grocery sales.•Conceived and deployed new Amazon pickup/returns pilot to 60+ locations, driving store traffic up to 500 trips per day and converting 40% of Amazon customers to purchase groceries with their pickup/return order.•Led innovation taskforce partnering with operations across both brands, leveraging user… Show more •Initiated and crafted new Amazon experiences within Whole Foods Market stores, increasing customer engagement across both brands, amplifying in-store traffic and increasing grocery sales.•Conceived and deployed new Amazon pickup/returns pilot to 60+ locations, driving store traffic up to 500 trips per day and converting 40% of Amazon customers to purchase groceries with their pickup/return order.•Led innovation taskforce partnering with operations across both brands, leveraging user testing and metrics to validate design options and to optimize both in-store and online experiences.•Standardized layouts, equipment and signage for in-store operations for online grocery fulfillment, enabling rapid deployment to all 500+ Whole Foods stores in 11 months, meeting a critical 2019 business objective. Show less

Greater Seattle Area

•Guided the development of a groundbreaking automated grocery pickup concept, enhancing online grocery shopping experience, delivering friction-free convenience and concierge level service. •Directed prototyping and on-site user testing, elevating customer experiences, maximizing efficiency, optimizing capacity, and commissioning new technology. Consistently outperformed operational targets.•Championed cost saving redesign of Amazon Fresh Pickup canopy, achieving over $300k in savings… Show more •Guided the development of a groundbreaking automated grocery pickup concept, enhancing online grocery shopping experience, delivering friction-free convenience and concierge level service. •Directed prototyping and on-site user testing, elevating customer experiences, maximizing efficiency, optimizing capacity, and commissioning new technology. Consistently outperformed operational targets.•Championed cost saving redesign of Amazon Fresh Pickup canopy, achieving over $300k in savings and accelerating construction by 4 weeks. •Generated feasibility studies and schematic designs for new store, warehouse and drive-thru areas. Managed architects and engineers to produce construction drawings, specifications and permit sets. Show less

Seattle, Wa

•Pioneered design of Amazon’s first staffed pickup point locations, creating new customer experiences, driving business evolution, enhancing convenience for customers, streamlining and reshaping amazon logistics.•Conceived visual identity, store design, and user experience from scratch. Generated design presentations and partnered with business development teams to pitch to potential landlords and development partners.•Oversaw full-scale prototyping facility, enabling hands-on user… Show more •Pioneered design of Amazon’s first staffed pickup point locations, creating new customer experiences, driving business evolution, enhancing convenience for customers, streamlining and reshaping amazon logistics.•Conceived visual identity, store design, and user experience from scratch. Generated design presentations and partnered with business development teams to pitch to potential landlords and development partners.•Oversaw full-scale prototyping facility, enabling hands-on user testing and technology implementation, leadership walk-throughs, and operations simulations.•Directed external architects, engineers, and vendors to rapidly scale the business. Hired and mentored internal design team (2D, 3D, UX) to support expansion of the program into new markets.•Initiated new mobile “pickup truck” concept to activate parking areas and serve customers at their vehicles. Show less

Philadelphia, Pa

•Drove innovative designs for Urban Outfitters and Anthropologie stores, managing new builds, tenant fit outs and renovation projects, engaging customers through unique and compelling store environments.•Oversaw concept development for new flagship stores that integrated new brand experiences and partnerships, such as cafes, restaurants, music venues and pop-up shops. •Managed cross-functional teams and partners, delivering exceptional projects with 100% on-budget… Show more •Drove innovative designs for Urban Outfitters and Anthropologie stores, managing new builds, tenant fit outs and renovation projects, engaging customers through unique and compelling store environments.•Oversaw concept development for new flagship stores that integrated new brand experiences and partnerships, such as cafes, restaurants, music venues and pop-up shops. •Managed cross-functional teams and partners, delivering exceptional projects with 100% on-budget completion.•Conducted pre-design site evaluations to inform potential designs and performing regular site visits throughout design and construction to resolve issues, ensuring quality and design consistency. Show less

Greater Philadelphia Area

•Architectural firms and private clients•CAD, construction documents, 3D models, renderings, and graphics

Philadelphia, Pa

•Award winning architecture & design firm specializing in restaurants & hospitality projects.

Yardley, Pa

-Educational facilities, commercial, and residential projects