Hi, it’s Mark Perna. Welcome to my LinkedIn Profile!I have a proven track record of success in the medical field, specializing in independent medical evaluations and opinions.I am highly skilled in establishing and managing business operations, sales, and marketing strategies for multiple companies for substantial growth and profitability.I am well-versed in overseeing all aspects of P&L, budgeting, compensation, and corporate finance.I have extensive expertise in developing strong relationships with insurance carriers, third-party administrators, self-insured companies, law firms, and physicians.I am proficient in proposal management, sales staff recruitment, and strategic sales marketing planning.I am adept at contract negotiations, workflow optimization, and adjustments to achieve sustainable success.I am committed to driving revenue growth and achieving operational excellence.My Core Competencies are:budgets, coaching, contracts, corporate finance, customer behavior, finance, key accounts, led sales, marketing, proposals, recruiting, sales personnel, sales/marketing, testing, workflow, compensation, digital campaign, digital marketing, forecasts, market research, operations, scheduling, strategic planning, bar association, budget, budget management, business development, claims, contract negotiations, forecasting, liability, optimization, paralegal, recruitment.
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Senior Vice PresidentIsgNew York, United States -
Vice President, Sales & MarketingFirst Choice Evaluations Jun 1994 - PresentBuffalo, New York, United StatesWhile acting as Vice President, Sales & Marketing, my day-to-day responsibilities are the following:Developing and executing comprehensive sales and marketing strategies to drive business growth and achieve revenue targets; establishing an independent medical evaluation and opinion company catering to insurance carriers, third-party administrators, self-insured entities, and law firms on a national scale; formulating comprehensive business model encompassing operational and marketing frameworks; collaborating with the corporate finance department to anticipate and execute annual budgets; spearheading collaborative efforts with the team to handle all incoming requests for proposals (RFPs); leading and managing high-performing sales and marketing teams, while providing guidance, coaching, and mentorship to ensure team's success; analyzing industry trends, customer behavior, and competitive landscapes to identify opportunities for product/service improvements and market expansion.Below are my notable accomplishments:• Transformed startup into a thriving $30 million enterprise, culminating in a profitable sale in 2015.• Optimized workflow processes by recruiting and defining roles for operational and sales personnel.• Spearheaded expansion efforts in New York, New Jersey, New England, and Pennsylvania territories.• Streamlined testing and evaluation by coordinating schedules with diagnostic facilities and radiologists.• Developed strong physician relationships, particularly in Orthopedic, Neurological, and Neurosurgical domains.• Successfully led sales/marketing team by shaping strategies, acquiring new business, and managing key accounts.• Conducted data-driven quarterly marketing assessments and presented actionable strategies to executive leadership.• Achieved nationwide physician network by negotiating contracts, ensuring compliance, and expanding geographic coverage. -
Vice President, Sales & MarketingLegal Med Sep 2004 - PresentBuffalo, New York, United StatesAs a Vice President, Sales & Marketing, I was responsible for:Supervising strategic planning of marketing and sales initiatives across all territories within New York State; collaborating closely with corporate finance team to project and execute annual financial plans; coordinating team's handling of incoming requests for proposals (RFPs); establishing collaborative relationships with diagnostic facilities and radiologists to streamline testing and evaluation scheduling; developing and overseeing marketing campaigns, including digital marketing, content marketing, email marketing, and social media to generate interest and awareness; cultivating and maintaining strong relationships with key clients and partners; developing and managing budgets for sales and marketing departments, while ensuring cost-effective allocation of resources; preparing sales forecasts and adjusting strategies as necessary; conducting ongoing market research to identify trends, customer needs, and competitive opportunities; collaborating with diverse physician specialties, with a primary focus on Orthopedic, Neurological, and Neurosurgery disciplines, while also extending support to various other medical specialties.The following are my renowned contributions:• Expanded exclusive network of physicians for high-profile litigated cases.• Established robust connections with defense-focused law firms and top insurance carriers nationwide.• Streamlined operations by developing the business framework, encompassing operational and marketing strategies.• Achieved $10+ million in annual revenue by cultivating an embryonic business, culminating in a successful joint sale with First Choice.• Optimized compensation and corporate requirements, and broadened geographical coverage by securing agreements with physicians.• Cultivated enduring relationships with physicians in Orthopedic, Neurological, and Neurosurgical specialties, fostering trust and expertise.
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Additional Experience:Probe Investigation Services Jun 1997 - PresentBuffalo, New York, United StatesSilent Partner, Probe Investigation Services, Established, Start-Up, Buffalo.
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Additional Experience:Eaglehawk One, Inc. Oct 2016 - PresentBuffalo, New York, United StatesSilent Partner, EagleHawk One, Inc., Established, Start-Up, Buffalo.
Mark Perna Education Details
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Business Administration And Management, General
Frequently Asked Questions about Mark Perna
What company does Mark Perna work for?
Mark Perna works for Isg
What is Mark Perna's role at the current company?
Mark Perna's current role is Senior Vice President.
What schools did Mark Perna attend?
Mark Perna attended State University Of New York College At Buffalo.
Who are Mark Perna's colleagues?
Mark Perna's colleagues are Beth Burkett, Maya Gonzalez, Kimberly Carlucci Dc Iccsp, Sheila Howard, Angela Salvatore, Justas Batenas., Asenkerschbaumer Christian.
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Mark Perna
Founder Of Boom Shot Media, A Digital Marketing Agency For Drop Zones & Extreme Sports. Huck More People Out Of Airplanes With Effective Marketing!Elizabeth, Co2cstmr.com, hotmail.com -
2mac.com, aol.com
6 +141255XXXXX
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Mark Perna
Seeking Senior Design Leadership Role | 10+ Years Crafting Transformative Retail & Brand Experiences | Proven Impact At Amazon, Cvs Health, Urban OutfittersGreater Seattle Area -
Mark Perna
Grand Rapids, Mi
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