Mark Perna Email & Phone Number

New York, United States

Buffalo, New York, United States

While acting as Vice President, Sales & Marketing, my day-to-day responsibilities are the following:Developing and executing comprehensive sales and marketing strategies to drive business growth and achieve revenue targets; establishing an independent medical evaluation and opinion company catering to insurance carriers, third-party administrators, self-insured entities, and law firms on a national scale; formulating comprehensive business model encompassing operational and marketing frameworks; collaborating with the corporate finance department to anticipate and execute annual budgets; spearheading collaborative efforts with the team to handle all incoming requests for proposals (RFPs); leading and managing high-performing sales and marketing teams, while providing guidance, coaching, and mentorship to ensure team's success; analyzing industry trends, customer behavior, and competitive landscapes to identify opportunities for product/service improvements and market expansion.Below are my notable accomplishments:• Transformed startup into a thriving $30 million enterprise, culminating in a profitable sale in 2015.• Optimized workflow processes by recruiting and defining roles for operational and sales personnel.• Spearheaded expansion efforts in New York, New Jersey, New England, and Pennsylvania territories.• Streamlined testing and evaluation by coordinating schedules with diagnostic facilities and radiologists.• Developed strong physician relationships, particularly in Orthopedic, Neurological, and Neurosurgical domains.• Successfully led sales/marketing team by shaping strategies, acquiring new business, and managing key accounts.• Conducted data-driven quarterly marketing assessments and presented actionable strategies to executive leadership.• Achieved nationwide physician network by negotiating contracts, ensuring compliance, and expanding geographic coverage.

Buffalo, New York, United States

As a Vice President, Sales & Marketing, I was responsible for:Supervising strategic planning of marketing and sales initiatives across all territories within New York State; collaborating closely with corporate finance team to project and execute annual financial plans; coordinating team's handling of incoming requests for proposals (RFPs); establishing collaborative relationships with diagnostic facilities and radiologists to streamline testing and evaluation scheduling; developing and overseeing marketing campaigns, including digital marketing, content marketing, email marketing, and social media to generate interest and awareness; cultivating and maintaining strong relationships with key clients and partners; developing and managing budgets for sales and marketing departments, while ensuring cost-effective allocation of resources; preparing sales forecasts and adjusting strategies as necessary; conducting ongoing market research to identify trends, customer needs, and competitive opportunities; collaborating with diverse physician specialties, with a primary focus on Orthopedic, Neurological, and Neurosurgery disciplines, while also extending support to various other medical specialties.The following are my renowned contributions:• Expanded exclusive network of physicians for high-profile litigated cases.• Established robust connections with defense-focused law firms and top insurance carriers nationwide.• Streamlined operations by developing the business framework, encompassing operational and marketing strategies.• Achieved $10+ million in annual revenue by cultivating an embryonic business, culminating in a successful joint sale with First Choice.• Optimized compensation and corporate requirements, and broadened geographical coverage by securing agreements with physicians.• Cultivated enduring relationships with physicians in Orthopedic, Neurological, and Neurosurgical specialties, fostering trust and expertise.

Buffalo, New York, United States

Silent Partner, Probe Investigation Services, Established, Start-Up, Buffalo.

Buffalo, New York, United States

Silent Partner, EagleHawk One, Inc., Established, Start-Up, Buffalo.