Mark Porter Email & Phone Number

West Sussex, United Kingdom, United Kingdom

Littlehampton

- Responsible for creating, planning and implementing the content marketing strategy that drives prospect generation and retention. Examples include Ostomates Kitchen and In Good Company - budget circa £35k per campaign. - Involved in all aspects of digital marketing to create consistent touch points across the business – both online and offline. Created and manages all email automation, building a complex series of actions to strengthen the customer journey.- Manages all social media, creating the Fittleworth Twitter account and leveraging to >1k followers in one year. Creating and running ad campaigns and crafting content. - Support on the strategy and implementation of Fittleworth events ranging from large multi-day conferences to smaller one day opportunities.

West Sussex, United Kingdom, United Kingdom

In a temporary position after relocating, I was responsible for all Secret Linen Store acquisition, engagement and retention through all marketing channels. Leading a small team, I created the marketing strategy, reporting to the business directors.Key Responsibilities:-- Defining the marketing strategy and create the implementation plan to include e-commerce, email, direct mail, content and social strategies- Manage the marketing budget ensuring value for money - Defining and monitoring all KPIs- Delivering an omni-channel strategy that engages customers across all marketing touchpoints and delivers a seamless experience- Managing external agencies for Paid Search Marketing, Web Development, PR, Data Management and Catalogue Mailing

Nottinghamshire

Managing a small team, I am responsible for developing and delivering the multi-channel marketing strategy for the Early Years Division at TTS.The main focus of the role is to continue to grow this division through a diverse range of direct marketing campaigns and online initiatives - all driven by detailed market research.Key Responsibilities:* Overseeing all outbound marketing campaigns (direct mail)* Customer profiling, mailing list management and data analysis* Events Strategy - large multi day conferences and one day events* Developing relationships with key strategic partners and associations* Digital focus - Campaigns that link offline/online, email, social media and blog content TTS are one of the UK and world's biggest educational suppliers, based in Nottingham. Specialising in product development and innovation in education, they operate by mail order via a large range of catalogues and also have a strong growing online presence.

Nottinghamshire

Key responsibilities:* Work with my team to produce an annual 950+ page Early Years catalogue.* Work with the Direct Marketing team to produce a range of topical, market relevant flyers throughout the year* Source and manage all products within my product ranges. Includes Sand & Water, Construction, ICT (Electronic based toys), Small World (themed role-play toys), Music and others.* Design and develop new Own Developed Products annually based on customer research and sales trends.* Oversee representation of TTS Early Years at educational conferences throughout the UK.* Produce feature-rich copy for print and web as well as social and multi media such as tweets, blogs and videos.* Conduct face to face research with leading Education practitioners to gain a deep understanding of the Education market

Nottinghamshire

Working on product development, commercial agreements, and logistical introduction of TTS IPR products for the Basic Skills and Foundation divisions. Working closely with the marketing teams to bring new products to market. From idea generation through to final product sign off. Working very closely with an internal design team and external suppliers. Visits across Europe and China to get products to market.

Oxfordshire

*Purchasing internal components for PC production. Following the strategic sourcing process to select suppliers, writing service level agreements and constant stock level management.*Managing blue chip suppliers - Intel, Western Digital etc. Utilising a high level of technical understanding alongside clear communication and presentation skills at a senior level. *Conducting regular supplier development reviews to continuously improve relationships. Using online E-Sourcing software to drive competition through the RFI and RFQ process and demonstrating extensive personal cost savings of >£300K per year.

Cim Diploma In Professional Marketing - Level 6, Marketing

Bachelor'S Degree, Business Studies, 2:1

Education record

Business Studies Prize for Outstanding Academic Achievement. 3 A Levels including Business Studies (A), Geography (A) and Maths (B). 10.