Mark Purdy Email & Phone Number

Mark Purdy is managing director of Purdy & Associates, an independent advisory and thought leadership firm focused on issues at the intersection of economics, technology and business. He is also a founder and director of Beacon Thought Leadership, a company focused on thought leadership content development and training. Apart from his thought leadership work, Purdy also serves as a Principal Analyst for Europe at Information Services Group (ISG), where he has led numerous studies on the provider landscape in intelligent automation and the Google, AWS and Microsoft ecosystems. As an Associate for Frontier Economics, he had advised on numerous topics such as the economics of supercomputing and AI policy. His recent publications have examined the economic and business impact of next-wave technologies, such as AI, digital olfaction, digital twins, machine discovery and swarm intelligence. His work also focuses on the growing role of techno-nationalism in technology, trade and investment. He has published widely in tier-1 media and specialised publications such as Harvard Business Review, Sloan Management Review, and the Financial Times. Previous posts include Managing Director of Economic Research at Accenture (2000-2020), economic adviser at the U.K. Competition Commission, principal policy researcher at the Consumers’ Association, and economist at Ireland’s National Economic and Social Council. He has a B.A. (Hons) and a master’s degree in economics from Trinity College, Dublin.Selected publications: Purdy, M., and Williams, A. Mark, (6 October, 2023), How AI can Help Leaders Make Better Decisions Under Pressure. HBR.org.Purdy, M., (28 September, 2023), Sound Business: The Promise of Audio Machine Learning Technologies. Sloan Management Review.Purdy, M., (2 August, 2023), Rise of the Prompt Economy, Op-ed on generative AI, The Straits Times. Purdy, M., (April, 2023), Building a Great Customer Experience in the Metaverse, HBR.org.Purdy, M., (August, 2022), The View: Saviour of Global Trade? Op-ed on the metaverse, South China Morning Post. Purdy, M., (March 2022), AI Data Bonanza will intensify Geo-strategic Competition. Op-ed, The Straits Times. Purdy, M., (April 2022), How the Metaverse could Change Work, HBR.org.Purdy, M., (November 2021), The future of Contactless Commerce, HBR.org. Purdy, M., Klymenko M., and Purdy, M. (2021). Business scents: the rise of digital olfaction. Sloan Management Review. Purdy, M. (7 December 2020). Forces Driving New Wave of Techno-nationalism. Op-ed, The Straits Times.

Listed skills include Business Strategy, Strategy, Management Consulting, Change Management, and 8 others.

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  Trinity College Dublin

  Economics