Mark Purdy Email & Phone Number

Hemel Hempstead, Gb

London, England, United Kingdom

The Code Registry is the worlds first code safety and analysis platform designed for non-developers. Our aim is to demystify the world of software development so that Business Owners, eCommerce managers, project managers, investors and consultants can better understand and managing their development team and roadmap.

Advising and supporting the SO Technology team in growing and running a successful agency.

Cranfield, Bedfordshire, United Kingdom

Working with a broad range clients on eCommerce & Digital Transformation strategies, going from initial strategy through to design, Development and Launch. Key clients worked with:- House of Hackney- The New Craftsmen- Bakerdays- Leading Edge Only- Salvo1968- Tala Lighting- Collingwood Lighting- DDC NYC- Historic Newspapers- Soungas(and many more!)

London

Design and Implementation of Tom Dixon's Multi / Omni-Channel strategy. Joining up the companies Digital entities with their global flagship stores.

London, United Kingdom

AdType Ltd are a complete solution digital consultancy, we offer our clients unparalleled service and knowledge across all digital disciplines from SEO, PPC, Display Marketing to eCommerce best practises, CRO and Platform selection. I joined the board of AdType to add my retail and eCommerce experience to their existing digital marketing know-how to allow us to offer the complete online consultancy package. My core roles within the business are to assist our clients in reviewing their online… Show more AdType Ltd are a complete solution digital consultancy, we offer our clients unparalleled service and knowledge across all digital disciplines from SEO, PPC, Display Marketing to eCommerce best practises, CRO and Platform selection. I joined the board of AdType to add my retail and eCommerce experience to their existing digital marketing know-how to allow us to offer the complete online consultancy package. My core roles within the business are to assist our clients in reviewing their online performance and delver improvements via onsite UX analysis, Product Merchandising, Onsite messaging and Creative Design - all of which play an integral part of Conversion Rate Optimisation. Show less

Farringdon

Vivobarefoot are a UK based company who retail through wholesale and their own shops including online in the UK, Europe and USA. The purpose of the role was to lead the overall Marketing and Digital Strategy for VIVOBAREFOOT in the UK and Internationally.• Took over the position with the company behind budget with 4 months remaining of the financial year and achieved a positive growth each month to land the budget figure.• Year two delivered year on year growth of +51% in units and… Show more Vivobarefoot are a UK based company who retail through wholesale and their own shops including online in the UK, Europe and USA. The purpose of the role was to lead the overall Marketing and Digital Strategy for VIVOBAREFOOT in the UK and Internationally.• Took over the position with the company behind budget with 4 months remaining of the financial year and achieved a positive growth each month to land the budget figure.• Year two delivered year on year growth of +51% in units and +63% in NET achieved margin.• Completely overhauled the marketing budget from previous years meaning we were able to hit the above growth numbers while spending nearly 37% less on marketing expenditure. • Throughout the two years was accountable for not only the eCommerce performance but also the performance and management of the retail operation in Covent Garden, the education platform and coaching network. • A key additional function was the day to day overseeing of Vivobarefoot’s social channels which saw our fanbase grow from 14,000 fans to 50,000+ fans within 18months.• The most recent milestone was launching Vivobarefoot.com in both USA and China with local distribution. Show less

Hired to effect the implementation of a successful Ecommerce business and devised a 2 year Ecommerce roadmap to present to the company Directors and Chairman.• Completed a web migration and site re-design within 2 months.• Increased Sales Revenue by over 200% across the 2 years with the company.• Increased traffic by over 50% through SEO on Non-Branded terms and more effective digital marketing.• Successfully Launched the Multiyork Affiliate program.• Managed all online… Show more Hired to effect the implementation of a successful Ecommerce business and devised a 2 year Ecommerce roadmap to present to the company Directors and Chairman.• Completed a web migration and site re-design within 2 months.• Increased Sales Revenue by over 200% across the 2 years with the company.• Increased traffic by over 50% through SEO on Non-Branded terms and more effective digital marketing.• Successfully Launched the Multiyork Affiliate program.• Managed all online marketing campaigns within strict budgets.• Developed and managed the implementation of an Ecommerce operating model for In-House customer care and fulfilment services.• Presented the benefits of a true Multichannel business to Store and District managers to increase ‘buy-in’ and manage concerns.• Played a key role in ongoing strategic decisions at Board level which impacted upon the whole business. Show less

Responsible for the P&L (Sales and Budget) performance of all Consumer Electronics categories (Direct and Reserve & Collect) across Currys, PC World and Dixons online functions which accounted for over £200m in Sales revenue. • Ensured upwards of 4,500 products were merchandised to a ‘best-in-class’ retail standard as well as managing business critical elements of the web migration of all 3 Dixons websites to a new platform. • Continually identified new functionality and managed a team… Show more Responsible for the P&L (Sales and Budget) performance of all Consumer Electronics categories (Direct and Reserve & Collect) across Currys, PC World and Dixons online functions which accounted for over £200m in Sales revenue. • Ensured upwards of 4,500 products were merchandised to a ‘best-in-class’ retail standard as well as managing business critical elements of the web migration of all 3 Dixons websites to a new platform. • Continually identified new functionality and managed a team of developers to implement and deliver the desired results. - Line managed a team of Junior and Senior members of staff from PPC, Merchandising, Design, User Experience and Customer care. • Delivered Range Review and Performance Review presentations across all categories to Director Level. Delivered continued improvements of Reserve and Collect sales to build a true Multichannel business. • Acted as an ambassador for Dixons’ online function and influenced the wider business in the importance on online. Show less

eCommerce Category Manager for Consumer Electronics (TVs, Digital Cameras, Gaming, etc). Acted as an ambassador for the Online function of Dixons Retail Group.• Accountable for sales and margin management & delivery of the CE product categories through Currys, PC World and Dixons online functions. • Key performance targets for the delivery of the multichannel strategy, range selection, merchandising and trading of all categories with a combined annual value of over £200m. • 1 Direct… Show more eCommerce Category Manager for Consumer Electronics (TVs, Digital Cameras, Gaming, etc). Acted as an ambassador for the Online function of Dixons Retail Group.• Accountable for sales and margin management & delivery of the CE product categories through Currys, PC World and Dixons online functions. • Key performance targets for the delivery of the multichannel strategy, range selection, merchandising and trading of all categories with a combined annual value of over £200m. • 1 Direct line report and multiple matrix managed reports across Search, Email, Design and Development. Show less

Led a team of 8 Product Managers whilst managing my own category within Computing and Communications. Responsible for the development and performance reviews of the team while devising new merchandising methods which increased attach rates of ‘add-ons’ as well as overall margin contribution which was then cascaded throughout all categories. Continually exceeded all targets across Sales, Margin and Profitability which led to my promotion to Online Category Manager.

Hired to deliver ‘best-in-class’ online merchandising. Achieved the required Advertising to Sales ratio through PPC to deliver the required ROI. Devised new strategies for Online marketing across specific target categories to gain market share.

2.1, Industrial Engineering Design

Activities and Societies: football team 2003-2007 Nottingham Trent University - BSc Product Design 2:1: I studied all aspects.

11 A To C Grade Gcse'S