Mark Reardon Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

In my most recent position, I drove multimillion-dollar year-over-year sales growth by leading the GTM Systems data strategy and optimizing data vendor management. I guided a high-performing team of over 20 managers and analysts, enhancing data enrichment and quality programs to support enterprise stakeholders and the GTM ecosystem. By collaborating with HR, I revamped roles and responsibilities for 2024, streamlining career management and fostering professional development for 60+ employees.Here are the achievements from this role:🔷 Drove 20% YoY improvements in product / system and tool adoption by leading thought leadership, advancing technology stack strategy, and delivering creative solutions that supported organizational goals and increased sales.🔷 Delivered multimillion-dollar YoY sales increases by directing GTM Systems product portfolio deliveries, improving user experience, leveraging web services, overseeing vendor management and strategic relationships, and leveraging sourcing strategies in acquiring enterprise-wide data.🔷 Executed ~8M Salesforce.com updates, optimizing data quality, targeting marketing campaigns, and driving sales growth.

Greater Minneapolis-St. Paul Area

During my tenure as a Senior Manager Go-To-Market (GTM) Systems, I spearheaded the successful transition and completion of a multi-year CRM support program by guiding global teams and implementing a comprehensive multi-geo offshoring staffing model. I delivered strategic leadership and program management support, enabling complex enterprise data initiatives. I played pivotal role as leader and SME in contract renewal negotiations, offering strategic recommendations, and collaborating with IT and architecture, global sourcing, finance, and executive leadership to ensure alignment with technology stack strategy and vision.The values delivered in this role were: 🔷 Achieved 15% YoY increase in usage and adoption by orchestrating strategic enterprise sales tool product deliveries, value driven and cost-conscious vendor account relationships, internal stakeholder alignment, and communication🔷 Drove product/ system compliance reporting and auditing controls to meet federal and state regulations including SOX-Federal, GDPR-Global, State-Data Privacy Act and Protections🔷 Spearheaded establishment of new Centers of Excellence (COEs) in Latin America and Asia, collaborating with leadership, business stakeholders, IT, and Operations to drive multi-year initiatives.🔷 Provided strategy, thought leadership, program and people management support to drive transition and completion of successful multi-year effort.

Eagan, Minnesota

While serving as Senior Manager GTM Analytics, I drove global data team expansion to 20+ members across the US, Canada, and India, enhancing sales and marketing systems, GTM strategies, and data management. Moreover, I facilitated the consolidation of Salesforce.com instances enterprise-wide, offering subject matter expertise and support. The contributions from this role:🔷 Generated over 1M enriched key personas and leads for global enterprises, advancing business unit multi-year KPIs, OKRs, and sales targets. Augmented sales growth through ~$5M in analytics-assisted sales.🔷 Directed multi-year initiative to enhance team efficiency, accelerating delivery times by 30%, increasing contractor-to-full-time employee ratios by 300%, and achieving over 90% staff retention in a highly competitive market.🔷 Provided thought leadership, consulting and subject matter expertise to business segments, global legal sales, marketing and technology departments. Responsible for delivering relevant business outcomes through process and operations improvements by driving transformational and continuous improvement efforts that support strategic global and domestic initiatives. 🔷 Partnered with business leadership, strategic business units, business segments, global partners, vendors and IT to identify and prioritize opportunities to launch new initiatives, drive process improvements, and gain consensus among a diverse group of process stakeholders for process change implementation. Overall, leveraged a broad set of disciplines including strategic planning, data governance, virtual work teams, change management, communication, sales/marketing tools and automation experience, business intelligence, business analytics, data quality assurance, project management, facilitation across ecosystem to drive transformational process improvements that streamline phases of the sales, marketing and demand generation process.

Eagan, Minnesota, United States

Established and directed global team in India, focusing on GTM, enterprise data quality, validation, enrichment to bolster master data management. Oversaw data-driven initiatives to enhance sales lead generation and sales performance. Led M&A workstream of competitor's data team and their alignment to the internal technology stack. 🔷 Managed consolidation and migration of applications, vendors/suppliers, eliminating redundancies and optimizing team efficiency.🔷 Led multi-year strategic acquisition, leading and integrating data teams and optimizing marketing and sales processes, achieving $5M in savings.

Eagan, Minnesota

As a Manager Sales Automation, I cultivated stakeholder communications and managed engagement and expectations across multiple enterprise business segments, fostering robust collaboration with PMO, leadership, and workstreams to ensure timely CRM program and project deliveries.The achievements from this role have included the following: 🔷 Accomplished successful multi-year CRM migration from Siebel to Salesforce by directing a team of business analysts.🔷 Drove application adoption and revenue growth by implementing sales and marketing best practices, enhancements, and process improvements.🔷 Provided strategy and leadership in the implementation of sales tools, applications, and infrastructure for US and global businesses. 🔷 Provided strategy and leadership in the implementation of sales tools, applications, and infrastructure for US and global businesses. 🔷 Served as primary liaison between sales and marketing groups and technology departments to implement systems and software that streamline all phases of the sales process, including leveraging automation tools to organize, automate and synchronize business processes into a coordinated CRM platform.

St. Paul