Mark Hasenstab Email & Phone Number

Santa Barbara, California, United States

As a Senior Product Development Life Cycle Manager responsibilities include coordinating product timeline and activities across multiple programs in Portfolio Manager and Jira to ensure alignment with company strategic vision and strategies.

Santa Barbara, California, United States

As a Senior Product Development Life Cycle Manager responsibilities include coordinating product timeline and activities across multiple programs in Portfolio Manager and Jira to ensure alignment with company strategic vision and strategies. Develop and deliver accurate product status and risk reports for executive leadership throughout program release cycle to manage customer expectations and fulfillment strategies.

San Diego

As Senior SaaS-based product manager of Teradata Unity, Ecosystem Manager and Teradata OLAP Portfolio responsibilities include, product life cycle management from product roadmap and requirements through product pricing, order modeling, product release training and EOL management leveraging Agile development and release methodologies. • Create, curate, and prioritize the product backlog (PBL) in Aha!. Leverage customer-centrist design to gather and prioritize requirements. Create user personas; write user stories and acceptance criteria. Use forums, suggestion box, and VoC methods to discover and address product gaps and define enhancements. • Directed 4 major Unity product releases focused on solutions for session routing and data synchronization providing real-time RTO/RPO. Drove delivery of 2 major EPIC initiatives for key clients and continued account follow-up to facilitate product implementation. Within 12-month period of 1st EPIC delivery, customer adoption had doubled. Within 12-month period of 2nd EPIC delivery, customer adoption increased by 50%. Delivered new Web-based UX platform to provide customers with a real monitoring and altering experience. • Delivered 5 major Ecosystem Manager product releases focused on system, server, network and application event and alerting software including a new orchestrated event based workflow feature. This feature resulted in tighter customer integration with the Teradata application stack leading to a 10% increase in sales across the software stack.• Completed 3 major OLAP Portfolio product releases focused on delivering solutions for performing detailed analytics and data mining directly against the Data Warehouse using BI tools such as Excel and Tableau. Handled contract negotiations with third-party provider to change payment structures to better align with Perpetual pricing model. Established more competitive MRP for inherited product. Efforts resulted in doubling of product license sales and net revenue.

San Diego

Senior Product Manager for the Teradata Active Engineering Data Warehouse, Extreme Performance Appliance, and Operating Systems; products that accounted for 80% of company revenue: Responsible for product life cycle management from product concepts and requirements through product pricing, ordering, initial forecasting, product training and product end of life management.• Directed 9 new Active EDW solutions and 2 new OS’s releases while completing end of life planning for 9 older solutions over the course of 4.5 years. • Delivered Teradata Virtual Storage Architecture and Teradata Integrated Memory. These two technologies enabled effective balancing of CPU with innovative use of I/O (Hot, Warm, Cold) SSD/HDD storage and in-memory operations. • Multiple comprehensive Product and Feature training modules were developed for Solution Architects. The training, demonstrations and hands-on exercises were delivered worldwide (3 regions, multiple sites in each region) over the course of 6 months. Within 3 months of training delivery, the new technology accounted for the majority of all new EDW platform sales. • Reviewed OS vendor contracts implementing changes that resulted in $150,000 savings in annual subscription payments.

The department manager of the System Integration and Performance test groups. - These two teams include 28 onshore and 11 offshore associates- Managed 3 million dollar capital budget. - Directed test development improvements back into Engineering that led to early defect detection and correction thus resulting in meeting backend deliverables, a first in 6 years. - Drove changes in performance testing that resulted in a 50% reduction in our ADW workload testing. - Acquired 2 new customer data and query sets used to improve quality and performance test coverage.

Managed 15 onshore and 12 offshore associates with a 2 million dollar capital budget for the Solution Integration Test team. - Drove changes to the backend testing process to emulate customer workload and system utilization that resulted in a 300% increase in the number of defects detected prior to product release. -Effective leadership resulted in expansion of management responsibilities into maintenance releases and ongoing product certifications. - Developed the Customer Engagement program which focused on acquiring customer data, queries and the applications that drive customer workloads.- Expanded the team offshore (India) to broaden SIT test development and test coverage.

As a Solutions-focused product management professional with 14+ years of demonstrated experience in the IT services and computer software verticals; adept at driving comprehensive product life-cycle strategies and advanced tactical execution from product introduction through end of life, instrumental in leading product vision for high-value, SaaS based solutions and successfully developed product strategies and roadmaps launching 23 major program releases on time and within budget.With exceptional business acumen and deep technical background have proven success in assessing strategic technology needs. Possess Deep, broad-based software development experience; Served as lead architect for system and performance providing innovation in systems integration, performance test and analysis, and device integration. Well-versed in managing multi-site, cross-functional teams to ensure alignment and execution of new and emerging product lines. Product Realization Team Leader (PRTL), for a cross functional team (~15 members) comprised of development, deployment, engineering, training, marketing and field organizations to deliver 3+ product releases per year (major, minor, patch).

Provided technical leadership, project management and system integration expertise for Encad’s new software solutions for the Point of Sale retail market.- Directed multiple, simultaneous product development efforts in San Diego CA., Philadelphia PA., and Paris France. - Responsible for developing detailed system specifications, engineering product release plans and schedules and coordinating international product development, testing and documentation. - Developed the technical sales training material and performed European technical sales training. - Performed engineering test and certification of software products acquired through 3rd party partners.

Developed and managed strategic relations internationally with leading software and hardware manufacturers who provide third party support for the NovaJet line of Wide Format printers. - EFI, ONYX, Adobe, PTC, ESRI and Unigraphics are among the more prominent vendors that were partners. - Created ENCAD’s Strategic Partner Program, designed the Strategic Partner Database and co-authored the Strategic Relations Handbook to effectively manage over 60 Strategic Partners worldwide, partners that represent 80% of Encad’s printer solution sales.

Education record

Various courses including Project Success, Presentation Skills, Team Building, Kepner-Tregoe Decision Making and Fundamentals of Project.

Education record

Dale Carnegie Human Relations and Management Seminars

Bachelor'S Degree, Computer Science

Graudated Magna cum Laude