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360° thinker energized by innovative, consumer-centric solutions to complex brand challenges. 15 years’ experience in brand management and product marketing across CPG and financial services. Leads with stakeholder interests at heart, leveraging insights & an enterprise perspective to drive meaningful strategy and efficient execution. Thrives in a fast-paced environment where an analysis-backed POV meets a bias for action and a desire to learn. Engages and influences partners with positivity, humor, collaboration, and inclusivity.
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Sr. Director Of MarketingFarmer Focus May 2023 - Jun 2024New York City Metropolitan AreaLead Marketing for Farmer Focus Organic Chicken, one of Bain & Company’s 2023 Insurgent Brands. Own brand strategy, trade budgets & shopper marketing plans, consumer-facing media, innovation & commercialization roadmap, AOR management, and developing a team of four. Member of Executive Leadership. -
Director Of Category ManagementFarmer Focus Oct 2022 - May 2023New York City Metropolitan AreaRefreshed company approach to selling, positioning brand as category captain for key accounts. Elevated syndicated data and consumer insights into meaningful stories that informed strategic business decisions and built trust internally & externally. Managed direct report and cross-functional commercialization partners.
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Senior Brand ManagerFarmer Focus Feb 2021 - Oct 2022New York City Metropolitan AreaSpearheaded new product development, research & analytics, and shopper marketing activations. Maintained profitability in $40MM branded portfolio through assortment management and P&L ownership. Served on inaugural culture & diversity committee. Recognized as a Leader of Tomorrow by the Food Industry Association.
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Brand ManagerFarmer Focus Jul 2020 - Feb 2021Harrisonburg, Virginia, United Stateshampioned product innovation, serving as cross-functional playmaker to capitalize on white space business opportunities grounded in compelling consumer insights. Jump started a data revolution, infusing a classical brand management perspective into a traditional startup environment.
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Product Marketing ManagerCapital One Feb 2019 - Jul 2020Richmond, Virginia, United StatesOversaw integrated marketing strategies for business cards, elevating customer voice in internal negotiations and external campaigns. Shifted creative testing strategy to in-market learnings to swiftly translate insights into bottom line revenue. Sparked cultural evolution as part of enterprise, divisional, and local engagement teams. -
Associate Brand ManagerRb May 2016 - Dec 2017Chester, NjOwned brand strategy for Frank’s RedHot retail and club portfolios, including item-level P&L’s. Briefed, developed, and executed seasonal go-to-market media campaigns with agency partners across traditional & digital mediums. Led market fit studies for product development, translating consumer needs to business opps. -
Global Brand ManagerToys"R"Us Jul 2014 - May 2016Wayne, NjServed as Brand Champion for $150MM global portfolio of Babies “R” Us Private Label goods. Consulted for Global Merchant partners, offering analysis-based recommendations on assortment planning and worldwide development opportunities. Rallied international Buyers to leverage scale to deliver margin advantage. -
Assistant Product Development ManagerToys R Us Aug 2013 - Jul 2014Wayne, NjOversaw development and commercialization of $65MM Private Label Infant Care and Feeding programs for Babies “R” Us, partnering with global teams to design, package, and merchandise seasonal assortments.
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Assistant Brand ManagerK'Nex Industries May 2010 - Aug 2013Hatfield, PaShepherded line planning, product development, and commercialization for a $40MM national retail assortment of construction toys that focused on improving the world of play and learning for future generations.
Mark Saylor Skills
Mark Saylor Education Details
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Master Of Business Administration - Mba -
Bachelor Of Science In Business Administration - Bsba
Frequently Asked Questions about Mark Saylor
What is Mark Saylor's role at the current company?
Mark Saylor's current role is People-Focused Brand Leader.
What is Mark Saylor's email address?
Mark Saylor's email address is m.****@****ail.com
What is Mark Saylor's direct phone number?
Mark Saylor's direct phone number is (800) 228*****
What schools did Mark Saylor attend?
Mark Saylor attended University Of Virginia Darden School Of Business, Seton Hall University.
What are some of Mark Saylor's interests?
Mark Saylor has interest in Social Media, Advertising Campaigns, Creative Consulting, Marketing Trends, Music, Theater, Arts And Culture.
What skills is Mark Saylor known for?
Mark Saylor has skills like Marketing, Public Speaking, Marketing Strategy, Social Media, Event Planning, Customer Service, Sales, Event Management, Online Advertising, Social Media Marketing, Microsoft Office, Forecasting.
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Mark Saylor
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