• Named USA Today’s 2017 Best New Attraction and Best USA Aquarium in 2018 and achieved 80+% excellence scores on Trip Advisor and Face Book with attendance tracking 20% over initial projections.• Championed focus and commitment from the team and Operating Participants to provide an excellent guest experience through guest service training and quickly responding to guest feedback captured from Trip Advisor, Facebook and internal surveys to improve service.• Implemented use of retail technologies to track utilization of building capacity, visit duration, exhibit/space capture/utilization, and dwell times to evaluate guest engagement, correlate guest satisfaction and exhibit/experience to maximize the guest experience and profits.• Proactively led and partnered with Bass Pro stakeholders and evaluated and selected Operating Participants for profit potential, capacity of delivery, product quality, service and culture fit.• Identified markets in partnership with Bass Pro Marketing and Convention Visitor Bureaus for potential guests and developed pricing to optimize guest experience and satisfaction as determined by customer surveys.• Created the organization’s business strategy and obtained Bass Pro stakeholder support to build the needed structure for desired grand opening vision.• Key participant in pre-opening fund raising effort with Tyson Foods, Shell Oil, and Beretta of Italy.

• Championed a strong commitment to guest excellence scores and reputation management recognition by Trip Advisor to be the #1 Aquarium in the US for 2015 from #3 in 2013.• Expanded and improved product offerings including partnering with the Food & Beverage Operating Participant to achieve service level standards and expanded the daily hours of operations actively promoting the Aquarium into the strong Atlanta convention market, resulting in attendance growth of 10% over prior 5 year average.• Recovered a 20% decline in the Operating Participant merchandise per cap by partnering with them to understand the change in guest mix and product changes to capture this new market.• Established a strong pipeline of new product offerings including, new choreographed live Dolphin Presentation, construction and theming of a 600 seat Sea Lion Theater, global animal/trainer/talent search/acquisition, show presentation development and newly renovated 4-D Theater.• Collaborated with key individuals across Atlanta to build relations with existing and potential sponsors/partners with leading companies including Coke, Home Depot, Chick-fil-A, Georgia Pacific, Southern Company, SunTrust, AT&T, Porsche North America, Hyundai and Southwest Airlines.• Engaged with government leaders including a US Senator, Georgia Governor, state legislators and city council members to advance community engagement and support. Gained ~$2M in construction sales tax savings through special legislation.Chief Financial Officer & Senior Vice President• Enhanced decision support, with improved focus on revenue development and expense management growing revenue by 6% and holding comparable cost growth at or bellow inflation.• Strengthened internal accounting controls to ensure the safe guarding of assets and compliance with company policy.• Acting President for 3 months, after the President left the company, prior to my promotion to Aquarium’s newly created COO role in December 2014.

• Supported segment workforce strategy planning and development partnering with Labor Relations, Compensation, Workforce Planning, Benefits, Workforce Management and Site Operations Leadership. Provided utilization and growth strategy analysis for labor base of 64K Cast Members and supported negotiations of 24 union contracts.• Influenced healthcare plan design partnering with Benefits and Compensation, ensuring compliance with key 2014 Affordable Care Act provisions. Expanded healthcare offering providing Cast Member conveniences and operational efficiencies, developed business case for onsite clinic and pharmacy projected to generate Net Present Value (NPV) of $10M and IRR of 26%. • Supported development of on-site YMCA child care facilities to assist working families with stable child care partnering with Benefits, Workforce Planning and Labor and Operations Planning.• Developed reporting capabilities to capture total IT application costs for 350+ systems.• Designed IT cost/benefit model to increase strategic planning capability by providing guidance for project prioritization efforts and pro forma development.• Enhanced WDW Resort’s F&B overall profitability by 6.4 margin points through broader adoption of menus engineering tools.• Improved Wilderness Lodge Resort F&B profitability in partnership with F&B leadership by 6 margin points over 18 months through improved plate costing and menu engineering.

• Led financial team on closure of operations and dissolution of Marineland of the Pacific in California.• Supported the integration and financial process training for acquisition of Cypress Gardens into BEC.• Financial support for Busch Entertainment’s acquisition of SeaWorld FL Park from HBJ.