Mark Taylor

Mark Taylor Email and Phone Number

Partner and Management Consultant @ Surf Park Management
Vancouver, BC, CA
Mark Taylor's Location
Greater Victoria Metropolitan Area, Canada
Mark Taylor's Contact Details

Mark Taylor personal email

n/a

Mark Taylor phone numbers

About Mark Taylor

A proven executive and management consultant in the lifestyle marketing space, offering 25+ years of experience rooted in resort consulting, sales & marketing, strategy, client service, project management, and event production. A strong team builder, motivator, and personal producer with an ability to create performance-based environments fostering exceptional team contribution. A successful track record of managing the many complex layers of event organization and rights management combined with expertise in media production, particularly television and new media on a global scale. Experience is rooted in the high-pressure, deadline-driven environments of project planning, live event management, and resort operations.My goal is to offer my services to developers, resort owners, event properties, corporations, and travel destinations requiring lifestyle attractions insights with a current focus on the Surf Park industry, event marketing strategies, rights packaging & negotiations, production management, operational oversite, activation development & execution in today's technology-focused landscape.Specialties: • Entrepreneurial• Dynamic presenter & speaker• Expert in lifestyle destination resort marketing• Expert production & event mgmt.• Team Leader• Skilled in rights negotiations• Proven strategic ability & decisive = consistent successful results• Project evaluation/market opportunities • Fiscal responsibility, budget dev. & mgmt • Intuitive learner - absorbs information & current with technology products/trends

Mark Taylor's Current Company Details
Surf Park Management

Surf Park Management

View
Partner and Management Consultant
Vancouver, BC, CA
Website:
surfparkmanagement.com
Employees:
2
Mark Taylor Work Experience Details
  • Surf Park Management
    Partner And Management Consultant
    Surf Park Management
    Vancouver, Bc, Ca
    View
  • Surf Park Management
    Partner & Management Consultant
    Surf Park Management Sep 2017 - Present
    Greater San Diego Area
    Surf Park Management (SPM) was created by a team of experts from the resort, marketing, hospitality, and wave park industries as a services provider to developers and investment groups within the growing Surf Park world. With their deep background in the oversight of operations of ski, golf and beach resorts combined with their passion and knowledge of surfing, SPM can provide the following array of Surf Park services: • Asset Management - Maximizing returns and upside potential for ownership and investor groups developing surf parks and associated mixed-use amenities• Operations Management – including oversight of retail, rental, food & beverage, surf school, programming & events, sales & marketing, administration, and reporting• Hospitality (Hotel/Lodging) Operations Management - Hotel/Lodging operations and marketing oversight aligned to support the operations of a surf park• Pre-Opening Business Planning – including market feasibility, budgeting, positioning, programming, sales & marketing, recruiting, and trainingSPM works closely with the Surf Park Central consulting team to support the next level of demands that groups launching a Surf Park venue require to ensure successful ongoing operations. Feature projects publicly announced include The Line Up at Wai Kai on Oahu that is currently in construction and slated to open in 2022, as well as the Cactus Surf Park in Gilbert, AZ. Find out more at www.surfparkmanagement.com
    View
  • Interplay Marketing & Consulting
    President
    Interplay Marketing & Consulting Mar 2007 - Present
    Global
    We provide a variety of services to select clients and projects focused on the lifestyle and tourism marketing sectors. Clients include Surf Park Management, Replay Resorts (projects include The Mill District, Healdsburg, California / Ka'upulehu Resort on the island of Hawaii / Turtle Bay Resort on Oahu's North Shore / Halfmoon Bay Resort, Antigua / Tamarack, Idaho), Crankworx Events Inc (producers of the Crankworx World Tour of Mountain Biking), Whistler-Blackcomb (The World Ski & Snowboard Festival, FIS World Cup Snowboarding and supporting key bids for international events). Other past major clients included the APP World Tour (Stand Up Paddleboarding's pro tour), IMG Canada, The Resort Municipality of Whistler, The Waverider Real Estate Club, Talent Rock Holdings, LLC (Florida). Skip's previous background includes running a successful sports marketing agency and then working at an executive position with IMG combining to offer 25+ years of experience rooted in sales & marketing, strategic planning, client service & activations, project management and event & broadcast production.
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  • Replay Resorts
    Experience Creator (Experiential Programming & Marketing Management Consultant)
    Replay Resorts Dec 2010 - May 2020
    Various Resorts
    My background in resort based events has aligned me with the team at Replay Resorts - with a primary focus on their flagship projects; The Mill District in Healdsburg, California; Resort repositioning on Oahu's fabled North Shore; Halfmoon Bay, Antigua, and; Tamarack Resort, Idaho. My role as an Experiential Management Consultant includes ensuring a deep integration of key regional lifestyle events and programming into the DNA of each resort. Replay's model of experience driven resorts is showcased at Turtle Bay where Interplay providing key support in a massive rebranding project that was primarily done through the animation of the resort in a manner that authentically connects to the targeted customer base of travelers to the resort. Feature highlight of the work Interplay lead includes; 1) Surfer, The Bar - a partnership with Surfer Magazine that is much more than a bar with unique programming and positioning that Surfer Magazine is now replicating in other destinations; 2) The Guidepost - a complete reinvention of the traditional concierge services creating both a physical and interactive digital booking process including working with resort vendors to create on-brand programming including the launch of a new Mountain Bike Park and the repositioning of the Surf & SUP center; 3) The Watershed - a new retail concept that creates story driven sales tying into the local culture and brands. Other examples of what has become a proof of concept to how strategic partnerships and eventful programming can drive resort business at numerous levels include The Waterman League (owners of The Stand Up World Tour & Series), GoPro, The Wanderlust Oahu Festival, Red Bull, Martin & Co, Oakley and the North Shore Ocean Education Coalition.
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  • Waverider Real Estate Club
    Founder & Ceo
    Waverider Real Estate Club Sep 2008 - Jul 2012
    The Waverider Real Estate Club is a business focused on vacation rentals and investment opportunities to a collection of residences located in the world's premier surf communities. Waverider is created by surfers for surfers, offering an authentic and affordable option to owning and investing in your passion for surfing.
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  • Talent Rock Holdings
    Consultant / Ceo
    Talent Rock Holdings Mar 2007 - Sep 2007
    Talent Rock connects aspiring Actors, Models, Dancers, Singers and Comedians to the Entertainment Industry through festivals/events and a robust community website. www.talentrock.comI was brought in as a consultant to oversee the launch of the company that was aquired in march 2007 and lead the hiring, systems implimentation, business plan. This has grown into assuming the CEO position of the company as we drive to grow events domestically and internationally while achieving new revenue streams from content distribution and sponsorship.For the summer of 2007, I will also continue as a consultant for IMG (my former employer) to oversee key youth marketing initiatives that I had brought to them when they aquired my previous company, MASEV communciations, in 2004.
  • Img
    Vice President, Event Properties
    Img Jan 2004 - Mar 2007
    Oversee the Event Properties portfolio of IMG Canada, this includes the creation, development, management and execution of the events. Key in the roll is setting the strategic plan and vision of the property and integrating these plans into all divisions or functional areas (including the primary areas of sales and broadcast). Key Responsibilities:• Setting divisional financial targets & goals with ongoing reporting and budgeting• Creating & developing vision and direction for all events• Creating event management structure featuring key functional areas: Operations, Marketing, Promotions, Broadcast, Sales, Client Servicing, Finance and Administration.• Management and Leadership of key full time and contract staff • Sales • New Business development• Integration with IMG executives in other regions
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  • Masev Communciations
    Vice President
    Masev Communciations Jun 2000 - Dec 2003
  • Mdt Sports Marketing Ltd
    President
    Mdt Sports Marketing Ltd Sep 1991 - May 2000
  • The Masters Group
    Event Director
    The Masters Group 1988 - 1992

Mark Taylor Skills

Event Management Strategic Partnerships Entrepreneurship Sponsorship Marketing Strategy Event Planning Social Media Marketing Strategy Start Ups Leadership Marketing Management Social Media Sports Marketing Strategic Planning Advertising Sales Marketing Communications Public Relations Brand Management Negotiation Creative Direction Marketing Management Team Building Brand Development Integrated Marketing Digital Marketing Mobile Marketing Relationship Marketing Digital Strategy Crm Social Networking Event Marketing Strategy Market Opportunities New Business Development Business Planning New Media Television Video Production Program Evaluation Public Speaking Online Advertising Retail Online Marketing Email Marketing Trade Shows Lead Generation Direct Marketing Brand Awareness Budgets

Mark Taylor Education Details

Frequently Asked Questions about Mark Taylor

What company does Mark Taylor work for?

Mark Taylor works for Surf Park Management

What is Mark Taylor's role at the current company?

Mark Taylor's current role is Partner and Management Consultant.

What is Mark Taylor's email address?

Mark Taylor's email address is sk****@****ymc.com

What is Mark Taylor's direct phone number?

Mark Taylor's direct phone number is +150356*****

What schools did Mark Taylor attend?

Mark Taylor attended Simon Fraser University.

What are some of Mark Taylor's interests?

Mark Taylor has interest in Skiing, Adventure, Freediving, Snowboarding, Golfing, Surfing, Biking, Windsurfing, Travel, Standup Paddleboard.

What skills is Mark Taylor known for?

Mark Taylor has skills like Event Management, Strategic Partnerships, Entrepreneurship, Sponsorship, Marketing Strategy, Event Planning, Social Media Marketing, Strategy, Start Ups, Leadership, Marketing, Management.

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