Mark Taylor Email & Phone Number

Vancouver, Bc, Ca

Greater San Diego Area

Surf Park Management (SPM) was created by a team of experts from the resort, marketing, hospitality, and wave park industries as a services provider to developers and investment groups within the growing Surf Park world. With their deep background in the oversight of operations of ski, golf and beach resorts combined with their passion and knowledge of surfing, SPM can provide the following array of Surf Park services: • Asset Management - Maximizing returns and upside potential for ownership and investor groups developing surf parks and associated mixed-use amenities• Operations Management – including oversight of retail, rental, food & beverage, surf school, programming & events, sales & marketing, administration, and reporting• Hospitality (Hotel/Lodging) Operations Management - Hotel/Lodging operations and marketing oversight aligned to support the operations of a surf park• Pre-Opening Business Planning – including market feasibility, budgeting, positioning, programming, sales & marketing, recruiting, and trainingSPM works closely with the Surf Park Central consulting team to support the next level of demands that groups launching a Surf Park venue require to ensure successful ongoing operations. Feature projects publicly announced include The Line Up at Wai Kai on Oahu that is currently in construction and slated to open in 2022, as well as the Cactus Surf Park in Gilbert, AZ. Find out more at www.surfparkmanagement.com

Global

We provide a variety of services to select clients and projects focused on the lifestyle and tourism marketing sectors. Clients include Surf Park Management, Replay Resorts (projects include The Mill District, Healdsburg, California / Ka'upulehu Resort on the island of Hawaii / Turtle Bay Resort on Oahu's North Shore / Halfmoon Bay Resort, Antigua / Tamarack, Idaho), Crankworx Events Inc (producers of the Crankworx World Tour of Mountain Biking), Whistler-Blackcomb (The World Ski & Snowboard Festival, FIS World Cup Snowboarding and supporting key bids for international events). Other past major clients included the APP World Tour (Stand Up Paddleboarding's pro tour), IMG Canada, The Resort Municipality of Whistler, The Waverider Real Estate Club, Talent Rock Holdings, LLC (Florida). Skip's previous background includes running a successful sports marketing agency and then working at an executive position with IMG combining to offer 25+ years of experience rooted in sales & marketing, strategic planning, client service & activations, project management and event & broadcast production.

Various Resorts

My background in resort based events has aligned me with the team at Replay Resorts - with a primary focus on their flagship projects; The Mill District in Healdsburg, California; Resort repositioning on Oahu's fabled North Shore; Halfmoon Bay, Antigua, and; Tamarack Resort, Idaho. My role as an Experiential Management Consultant includes ensuring a deep integration of key regional lifestyle events and programming into the DNA of each resort. Replay's model of experience driven resorts is showcased at Turtle Bay where Interplay providing key support in a massive rebranding project that was primarily done through the animation of the resort in a manner that authentically connects to the targeted customer base of travelers to the resort. Feature highlight of the work Interplay lead includes; 1) Surfer, The Bar - a partnership with Surfer Magazine that is much more than a bar with unique programming and positioning that Surfer Magazine is now replicating in other destinations; 2) The Guidepost - a complete reinvention of the traditional concierge services creating both a physical and interactive digital booking process including working with resort vendors to create on-brand programming including the launch of a new Mountain Bike Park and the repositioning of the Surf & SUP center; 3) The Watershed - a new retail concept that creates story driven sales tying into the local culture and brands. Other examples of what has become a proof of concept to how strategic partnerships and eventful programming can drive resort business at numerous levels include The Waterman League (owners of The Stand Up World Tour & Series), GoPro, The Wanderlust Oahu Festival, Red Bull, Martin & Co, Oakley and the North Shore Ocean Education Coalition.

The Waverider Real Estate Club is a business focused on vacation rentals and investment opportunities to a collection of residences located in the world's premier surf communities. Waverider is created by surfers for surfers, offering an authentic and affordable option to owning and investing in your passion for surfing.

Talent Rock connects aspiring Actors, Models, Dancers, Singers and Comedians to the Entertainment Industry through festivals/events and a robust community website. www.talentrock.comI was brought in as a consultant to oversee the launch of the company that was aquired in march 2007 and lead the hiring, systems implimentation, business plan. This has grown into assuming the CEO position of the company as we drive to grow events domestically and internationally while achieving new revenue streams from content distribution and sponsorship.For the summer of 2007, I will also continue as a consultant for IMG (my former employer) to oversee key youth marketing initiatives that I had brought to them when they aquired my previous company, MASEV communciations, in 2004.

Oversee the Event Properties portfolio of IMG Canada, this includes the creation, development, management and execution of the events. Key in the roll is setting the strategic plan and vision of the property and integrating these plans into all divisions or functional areas (including the primary areas of sales and broadcast). Key Responsibilities:• Setting divisional financial targets & goals with ongoing reporting and budgeting• Creating & developing vision and direction for all events• Creating event management structure featuring key functional areas: Operations, Marketing, Promotions, Broadcast, Sales, Client Servicing, Finance and Administration.• Management and Leadership of key full time and contract staff • Sales • New Business development• Integration with IMG executives in other regions