Proudly was the Marketing Director for In-Sport Fashions, a Montreal-based distributor carrying Allbirds, Eagle Creek, Helinox, Exped, and numerous other outdoor and lifestyle brands. They are passionate people with a strong desire to build and push quality brands to reach their full potential in North America.Prior to that I was with Altitude Sports for over 10 years. I never stopped learning and perfecting the craft of creating content that speaks to the customer. What could be more important than the right message at the right time in a purchaser's journey? Building and leveraging relationships with vendors allowed me to grow the business quickly and strengthen Altitude Sports' position within Canada. Over the years I managed the email specialists, social media team, website merchandiser, vendor specialist, as well as the art director and the entire team of graphic designers. Together we were able to create pertinent content that was visually stimulating to our customers. I love weaving stories and ensuring that they are told in an organic way across all channels. Alongside this I ensured that branding was always on point and differentiated Altitude from their many competitors. Everything has its place and plays a key role in putting a smile on that customers face, and it isn’t always easy when the customer is sitting in front of a screen on the other side of the country. It’s a great challenge that I have always loved solving. My biggest strength is my passion for creating relationships with the people around me and using it to leverage revenue. Whether customers, workmates, or other brands, cultivating and breeding strong ties is what is most important in marketing. With strong relationships you can conquer any challenge and grow your business.