Mark Stephens Email & Phone Number

London, Gb

London, England, United Kingdom

The Creative Studio supports Lloyds Banking Group’s communications objectives (across our owned media and social channels); through the creation of innovative motion graphics, photography, video and graphically designed content. Our mission is to enhance and protect the reputation of the Group through on-brand, timely communication strategies and multi-channel campaigns.

London, United Kingdom

The Storytelling team, as part of the Chief Customer Office, are dedicated to reflecting, revealing and reimagining the exciting developments taking place within Lloyds Banking Group. Whether they impact colleagues, customers, corporate parties and wider UK society. As Executive Producer I'm responsible for the logistics and stakeholder management of our productions across film, motion graphics, graphic design and animated content. Working cross-divisionally with a range of senior stakeholders (board, divisional heads and operational), strategically shaping internal colleague, corporate and digital customer comms. Developing cohesive content briefs, managing the cost base, directing the project pipeline and prioritisation, engaging with external suppliers. Responsible for:- • Developing & managing strong relationships with senior stakeholders• Translating business requests into coherent and salient briefs• Managing partners from a range of business backgrounds, as well as a cross-functional team• Cultivating an environment for creative innovation• Advising on content and colleague engagement strategy across groups and teams• Developing strategies for engaging internal colleagues, corporate and customers• High-level budget and creative workflow management • Developing new creative ideas and concepts that align with business goals• Ensuring the team are working within business and industry regulations• Leading on systems, ways of working, hardware and software • Optimising workflow performance, monitoring content performance• Understand key issues pertaining to content usage and licensing

London, United Kingdom

Responsible for:-- Leadership on RFPs, client consultancy on strategy, production and content performance- Owning the fiscal management of the division (pipeline, cost management, forecasts etc) - Senior stakeholder engagement from Brand Manager, Marketing Director to CMO- Developing written, visual and video content for advertising, social and instore content for a range of clients across retail, e-commerce, FMCG, fashion and finance- Collaborating with our internal stakeholders across digital delivery, print, editorial, syndication, research, creative production- Ensuring all content is delivered to the highest possible standard- Creation and interpretation of data driven insight to inform responses, campaign optimisation and delivery performances- Management of all permanent, freelance, and project specific colleagues - Key projects eBay, Selfridges, Brewin Dolphin, P&G - Thought leadership on content marketing at UK and European events

London, United Kingdom

Launched the in-house creative, strategic production agency comprised, in part, of the editorial and creative production teams of +40 leading magazine brands (inc. Marie Claire, InStyle, Wallpaper, Living etc) Responsible for:-- Leadership on new business, client strategy and content production - Benchmarking content performance on client owned channels (digital and social)- Production of myriad content types (video, blog, photography, SEO articles) for a range of clients across retail, e-commerce, FMCG, fashion and finance.- Working with partners to produce best-in-class content for their earned and owned media- Leading a team of permanent, freelance, and contractor subject matter experts across Finance, Homes, E-commerce, Retail and C&T - Key projects P&G, L'Oreal, Fidelity Investments - Thought leadership on content marketing at UK and European events

London, United Kingdom

Led the integration of the digital creative capability (post sale) from WSM into the Porta Communications Group; and their creative services function 21:12 Communications. Responsible for:- - Managing all digital creative, design & development functions- Running Digital client services, strategy, development and creative production- Ensuring digital capability was represented in all new business opportunities (UK, Europe and US)- Senior client management Marketing Director, MD and CMOs- Managing the digital client spend, forecasting and P&L - Integration of new business wins into client portfolio

London

Managed the integration of the independent digital creative agency KODU into the multi-disciplined agency group WSM Communications. Combining our expertise in Digital production, into their Sponsorship, Events Management, PR, Print and Creative capabilities. Responsible for:-- All digital creative, strategy, design for the sports marketing agencies UK, European, US and Middle Eastern clients - Including app development, in-conference digital output, social content, rich media advertising and website development and production - Managing P&L, new business acquisition & digital output- Senior level representation of digital capability to C-Suite level clients and stakeholders- Including Aberdeen Asset Management, Beazley, Hearst, Financial Times, and The Economist

London, United Kingdom

Kodu was a digital creative agency, working with brands, agencies and publishers to maximise their offerings within the digital landscape. An award-winning team producing bespoke creative across rich media, mobile apps, tablet creative, social media, Microsoft Kinect and branded games. Responsible for:- - New business engagement with digital and marketing prospects- Using audience research, concept visualisation, digital design/production and product management to engage a wide range of businesses - Working closely with the digital development, creative and account management teams to onboard new business wins - Developing and onboarding relationships with cross-sector and region clients including Google, Hearst, DMGT

London, United Kingdom

Leading the ecommerce platform's creative marketing/advertising division. Responsible for:- - Creating, developing and executing the commercial strategy - Working with existing brands and aligned external partners to generate commercial revenue to offset marketing spend - Utilising the cross platform opportunities from site, to magazine, to mobile to tablet to engage suppliers and advertisers - Championing the brand & opportunities with the most senior decision makers within media agencies - Growing the marketing base across fashion and relevant non-fashion clients- The commercial P&L, developing pricing policy, sales materials and reporting- Identifying and building new revenue streams, creating new business opportunities- Leading a team across digital development, creative and account management - Developed relationships with P&G, 20th Century Fox, HTC amongst others - Directly reporting into Marketing Director and Chief Executive

London, United Kingdom

Generating commercial marketing partnerships leveraging the value of our brands and audiences; with a range of client marketing contacts. Ensuring a true strategic approach to working with our clients and brands.Responsible for:- - Developing creative revenue opportunities across magazine, online, digital print and experiential with key stakeholders across the business- Managing creative production teams across work-flow, project spends, execution and delivery of creative work- Setting and forecasting on annual budgets across brands - Updating senior internal stakeholders content and fiscal performance - Developing a contact list of key marketers across a number of categories (as well as their Media, PR and creative agencies)- Key projects included Nestle, BlackBerry, Sony, Glenfiddich - Award wins across PPA, Campaign and Marketing

London, United Kingdom

Managing a series of magazine brand partnerships across print and digital landscapes for the Publisher Dennis. Responsible for:- - In print creative solutions (advertorials, sponsorship and creative paper technology) for Maxim UK, Jack and Men’s Fitness magazines- Building relationships with key West-End Advertising and PR agencies - As well as operational level client contacts primarily Brand Managers - Managing the creative relationships with editorial, as well as freelancers - Owning the forecast P&L across the brands - Booked (and rebooked) the first pan-European deal for Maxim across five international editions for Vodafone's MMS launch in 2003

Radio advertising planning and activation for a range of stations covering London, the North East and North West. Responsible for:- - Developing optimised radio channel plans for a range UK consumer brands targeting audiences - Liaising with regional commercial radio and London stations Kiss and Magic traffic planners - Presenting plans to key buying reps within media buying agencies - Writing and presenting post campaign audience analysis - Managing a small team

Ba Hons, Design And Media Management, 2:1

Higher National Diploma, Business, Finance And Advertising