Mark Strobel Email & Phone Number

Greater Chicago Area

As a research analyst, I played an integral part in Euromonitor’s research process for the beverages industry, which includes soft drinks, alcoholic drinks, hot drinks and drinks packaging, as well as for the tobacco industry. I am responsible for the investigation of key aspects of these industries, such as market sizes, company and brand shares, consumer trends, channel distribution, and more, with a geographical focus on North and Latin America.

As an analyst for the consumer health industry, I focused my research analysis on over-the-counter remedies, vitamins and dietary supplements, weight management products and sports nutrition. I was responsible for producing global reports and company profiles that analyse international market performance, consumer behavior, corporate strategies and retailing insights. In addition, I would write articles and produce podcasts and videocasts that provide strategic insights and interpret current events and their potential impact on the consumer health market.

Santiago, Chile

Manager of the operations and research department at The Retail Factory, an innovative shopper marketing consulting firm that specializes in Route-to-Market analyses of consumer goods for manufacturers and implements in-store activation plans for retailers. I was primarily responsible for directing market-based research consulting projects for leading manufacturers and retailers throughout Chile, Argentina, Ecuador, Peru and Colombia to ensure their successful completion.

Greater Boston Area

Project manager responsible for the success of marketing research projects for major corporations and ensuring that client expectations were met and exceeded. I oversaw each stage of a project, including initial approach and development, data procurement, and the presentation of actionable analyses and conclusions. Projects covered a variety of topics ranging from customer satisfaction and segmentation to advertising effectiveness, price optimization, and brand positioning.

Greater Boston Area

Primarily in charge of the operations in each stage of the marketing research projects, making certain that all necessary tasks were completed on a timely basis.

Greater Boston Area

Managed the collection and processing of marketing research data, as well as analyzed and interpreted numeric outputs from statistical models.