Mark Tan

Mark Tan Email and Phone Number

Chief Marketing Office, Chief Commercial Officer, Chief Digital Officer, Talent and Recruitment Consultant
Mark Tan's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Mark Tan's Contact Details

Mark Tan personal email

n/a

Mark Tan phone numbers

About Mark Tan

Mark Tan is a seasoned leader with over 25 years of experience across the banking, insurance, and payment sectors, excelling in strategy, marketing, sales, and operations management. Known for his visionary approach, Mark is a champion of Digital & Social Media Marketing and thrives in building collaborative partnerships that drive tangible business growth.Mark has a proven track record of business transformation and value creation. He has a sharp focus on solving customer pain points, spearheading startups, and reimagining business models to foster innovation. His expertise spans designing cutting-edge marketing and sales campaigns that not only capture attention but drive engagement and results.Professional Highlights:Pavilion Group: Prior to his current role, Mark played pivotal roles in FinTech and InsurTech ventures. Notably, as the founding Chief Marketing & Commercial Officer at TNG Digital, he shaped the company’s Brand, Marketing, PR & Communications strategy. His leadership was instrumental in expanding consumer and merchant acquisition, scaling transaction numbers, and championing early adoption of cashless payments via the eWallet, helping build a robust cashless ecosystem.InsurTech Startups: As founding CMO and Executive Director at GetCover and TanChong Insurance Business Stream, Mark led the development of a mobile app aggregator that redefined motor insurance for agents and consumers. Under his guidance, the startup earned MSC status, partnered with the MDEC B40 eRezeki program, became a founding member of the FinTech Association of Malaysia, and entered Bank Negara Malaysia’s prestigious FinTech Sandbox.MACH by Hong Leong Bank: As General Manager, Mark launched innovative products, including biometric-based, paperless branch models and a 10-minute end-to-end sales process. His strategic leadership helped MACH achieve payback within two years, revolutionizing lifestyle banking for Gen-Y customers.Earlier Career:Mark began his post-MBA career with Arthur D. Little in Boston, where he honed his skills in management consulting. He holds a Master’s Degree from Hult Business School, a degree from the London School of Economics, and completed an executive leadership program at IMD.

Mark Tan's Current Company Details

Chief Marketing Office, Chief Commercial Officer, Chief Digital Officer, Talent and Recruitment Consultant
Mark Tan Work Experience Details
  • Bfm 89.9 - The Business Station
    Presenter - Producer
    Bfm 89.9 - The Business Station Apr 2023 - Sep 2023
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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  • Pavilion Group (Pavilion, Wct, Malton And Gob)
    Chief Digital Officer (Cdo)
    Pavilion Group (Pavilion, Wct, Malton And Gob) Mar 2021 - Nov 2022
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Group Digital Transformation Division.• Design, create and implement the overall Digital Roadmap and Strategy to achieve the Group's transformation and innovation objectives. • Guide the respective business units to define, develop and enhance their digital touch points to focus on customer experience (CX), CRM, analytics, cloud based infra, and mobile first design. Achievements :• Re-launched WCT Buddy Loyalty App - https://apps.apple.com/my/app/wct-buddy-2-0/id1583471057.• Launched Malton Resident Management System App - https://apps.apple.com/my/app/mymalton/id1596093747• Oversaw 1Pavilion Sales Lead and Sales Booking App - https://apps.apple.com/my/app/1p-sales-booking/id1556785053- https://apps.apple.com/my/app/1p-sales-lead/id1555184368• Ongoing database and application migration to AWS Cloud Services• Platform for 360 Group CRM
  • Tc Management Services Corporation Sdn Bhd
    General Manager
    Tc Management Services Corporation Sdn Bhd Jul 2019 - Mar 2021
    Kuala Lumpur, Malaysia
    Insurance Business Stream Digital Marketing and Business Development. The business is currently engaged in providing a spectrum of selected financial services - Hire Purchase financing for private and commercial vehicles, Personal Loans, Motor and Non-Motor Insurance, and renewal of road tax to consumers, corporate, and institutional customers.• Oversee Marketing, Online Sales Channel, Sales Planning & Analytics, Business Development, Compliance and Risk functions for the Business. Achievements:• Launched insurance aggregator platform GoInsuran www.GoInsuran.com where customers have the ability to compare up to 14 insurance quotes.• Revamped the TCIBS website www.TCIBS.com.my making it SEO friendly and setting up the Google Analytics and eCommerce funnel.• Launched new customer communication touch points eDM-whatsapp-facebook-instagram.• Enhanced marketing programs and support from key insurance partners.• Managed principal insurer expectations for TCEAS body & repair claims.• Turned around the Extended Warranty Program.• https://sbr.com.sg/co-written-partner/event-news/tccl-receives-general-insurance-digital-award-in-malaysia-technology-excellence-awardswww.GoInsuran.comwww.TCIBS.com.my
  • Tng Digital Sdn Bhd
    Chief Marketing & Commercial Officer
    Tng Digital Sdn Bhd Apr 2018 - Feb 2019
    Bangsar South
    TNG Digital (TNGD) is revolutionising the e-Wallet landscape by providing a trusted, swift, and convenient platform for all lifestyle needs. Through this TNGD is creating an efficient cashless ecosystem that enables improved business opportunities for Malaysians. TNGD caters to the ever-evolving needs of a digital society through a seamless payment ecosystem. This startup comes as a result of a successful joint-venture between Touch ‘n Go Sdn. Bhd. (TNGSB) and Ant Financial. Aligned with Malaysia’s national agenda, this partnership is facilitating the country’s transition into an efficient digital nation.Achievements:• Took TNG from ground zero to be the #2 eWallet in town in less than the 12 months leading up to Chinese New Year 2019; achieved 2.6m registered users, 2m annual active users, 9m transactions, 900k linked TNG cards for toll payments, 40k merchant outlets.• Signed up key brand and commercial promotions with TeaLive, TGV cinema, KK Mart, and Popular bookstores to help drive above numbers, against Boost and Grab.• Turned around net promoter scores from negative to positive, during a period of intense negative backlash.• Worked with social media and bloggers to develop positive brand narrative to counter card reload issues.• https://iprice.my/trends/insights/best-ewallet-malaysia/
  • Get Cover Sdn Bhd
    Chief Marketing Officer / Executive Director
    Get Cover Sdn Bhd May 2016 - Mar 2018
    Malaysia
    Launched on 29 September 2017, Get Cover is a customer driven Mobile App and IT Platform solution provider, with an objective to build a lifestyle transactional eco-system that is integrated with the business systems of insurance/financial services companies to provide a seamless robust infrastructure, as well as the business systems of licensed financial intermediaries/partners to enable them to provide better products and service deliveries to their registered representatives and customers. This GC mobile platform will automate the entire on-boarding and motor insurance and road tax renewal process under 10 minutes giving better experience and service to the customers, improving the licensed financial intermediaries/insurers’ productivity and efficiency, and reducing operating costs. Such digital adoption will aim to automate the insurers’ under-writing process and improving data integrity for the insurer and the 25+m vehicles registered in the country. Achievements:• Developed mobile app first platform that automated the entire on-boarding and motor insurance and road tax renewal process under 10 minutes.• Secured partnerships with MPI Generali, Lonpac, Zurich Conventional, Zurich Takaful, and MSIG.• Within the first 6 months of launch, achieved over 30k activated app downloads and RM600k revenues, with partner app growing at 2.6x and customer app growing at 3.6X.• Pioneer InsurTech start-up in Bank Negara Malaysia FinTech Sandbox.• Pioneer company in FinTech Association of Malaysia.• MSC Status company and B40 eRezeki partner programme• https://www.youtube.com/watch?v=SWcbOWcMFJo
  • Hong Leong Bank Berhad
    General Manager
    Hong Leong Bank Berhad 2011 - Nov 2015
    Kuala Lumpur, Malaysia
    General Manager of Mach by Hong Leong Bank, the new sub-brand which embodies a modern lifestyle banking service targeted at Gen-Y segment, has successfully created its presence since rolling out its first 2 branches in2012. By 2015, 12 MACH branches and 8 new lifestyle product suites provide proof of concepts that a new branch customer engagement experience driving internet and mobile payment solutions, avoiding cash and cheques in day today transactions, is a feasible reality in Malaysia:• Developed 3 new branch design (flagship, standard and lite) and customer engagement formats that achieves payback within two years.• Achieved sales and operating models with cost of 10%-15% lower and 3xhigher sales productivity than conventional branch indicators. • Achieved rapid brand awareness and identity through bold marketing videos such as Can you Walk On Water YouTube (link: https://youtu.be/D-wxnID2q4A) with 68m views a record Malaysia made video.• Creative ground events to bring the Mach experience to new customers where customers experienced the 10 min Straight Through Processes in an out of branch mobile platform and be captivated by 4D credit card travel related sensory experience. The Teleport Café YouTube (link https://youtu.be/jscdf8RLjgw)• Launched Straight Through Processing (<10min) for end-to-end Product Acquisition in-branch and internet. • Non-traditional and out of the box marketing and communication ideas leading to 2013 Kancil Design Award.
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  • Hong Leong Bank Berhad
    Assistant General Manager
    Hong Leong Bank Berhad Jul 2006 - 2010
    Kuala Lumpur, Malaysia
    Responsible for the consumer divisions mortgage product and marketing. In this role, he managed the mortgage business driving marketing, product development, portfolio management, customer retention and profit and loss:• Increased mortgage share of voice to 13%, against banks with bigger marketing budgets.• Increased share of new loan to 10+%, increasing productivity on both branch and alternative channels• Increased portfolio loan base and revenues through existing customer portfolio campaigns.• Launched 2 new product innovations within a commoditized product environment. • Increased mortgage share of profit contribution to the bank, in spite of product margin compression. • Won the President’s Award for Best Marketing Campaign.• Started the customer retention unit to reduce attrition rates in a market environment pushing zero cost financing strategies.
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  • Astro
    Manager
    Astro Feb 2002 - Jun 2006
    Kuala Lumpur, Malaysia
    Primary responsibility was to manage the customer relationship management of the pay tv subscription services. Under the CRM mandate, key tasks were to increase cross and upselling efforts to increase ARPU and manage the loyalty and anti-attrition efforts to reduce churn rates. Internal Marketing, Strategic Planning, Research, Data Analytics, New Product Development, Loyalty Programs, and Win Back team functions reported to him to achieve the CRM objectives.• Lead the marketing team in the road map, decoder development and marketing launch of the PVR recorder, the new generation of pay tv decoders with hard disk memory capabilities. Now known as Astro Beyond and formerly known as Astro MAX.• Lead the team to implement the package/price plan revisions to increase topline customer revenues. ARPU for the company jumped by RM4 with minimal churn and downgrading from existing subscribers.• Develop new consumer value propositions for the 2nd decoder product to increase the penetration rate in the homes of the existing subscribers, increasing margins up to 50%.• Manage and reduce the churn rates of the company though developing win back offers using outbound telemarketing channels. For 2 successive years, exceeded company’s targets and achieve the best churn rate in the world in the low single digit levels.• Lead the market research to test and develop the new Brand Identity of the current brand which formed the basis of the launch of the company’s new logo and positioning.• Launched a series of Ground Market Events to accelerate Malay market penetration. Face to face selling was required to penetrate the semi-urban markets where awareness and understanding of the product and content was low.• Manage the largest and most talked about amateur golf tournament in the country working with sponsors like Philips and multitude of partners for co-branding advertising and customer loyalty promotions.
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  • Arthur D. Little
    Consultant
    Arthur D. Little Aug 2000 - Sep 2001
    Boston Massachusetts, Usa
    As a fresh graduate MBA consultant in the Technology Innovation Management practice, projects undertaken included industries in pharmaceuticals, beverage, health oils, alternative energy, and e-Commerce.• For a Japanese company seeking to enter the surgical business, conducted a product portfolio planning and fit assessment of its Global Ophthalmic Business strategy.• For a vegetable oil company seeking to expand market penetration into the health oil segment, performed a competitive position capability assessment on its R&D and Marketing platforms.• For an advance energy company seeking to go IPO, developed a financial model to analyze the value proposition for a fuel cell system for both the residential and telecommunication markets. • For a netprenuer seeking VC funding for an e-marketplace for raw materials and ingredients, assess resource requirement for cash flow requirements and valuation modeling.• For a beverage company, analyze the impact of various bottling technologies and retail distribution systems on the impact of final taste to the consumer.• For an oil and gas company, analyze the feasibility of utilizing cold gas by products to develop a temperate fruit and vegetable farms in a tropical environment.
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Mark Tan Skills

Management Business Strategy Strategy Financial Analysis Management Consulting Change Management Business Planning Business Analysis Strategic Planning Business Process Improvement Branch Banking Retail Banking Commercial Banking Banking Crm Business Development Marketing Strategy Project Management Team Management

Mark Tan Education Details

Frequently Asked Questions about Mark Tan

What is Mark Tan's role at the current company?

Mark Tan's current role is Chief Marketing Office, Chief Commercial Officer, Chief Digital Officer, Talent and Recruitment Consultant.

What is Mark Tan's email address?

Mark Tan's email address is mark@bfm.my

What is Mark Tan's direct phone number?

Mark Tan's direct phone number is 603795*****

What schools did Mark Tan attend?

Mark Tan attended Hult International Business School, Imd Business School, Sk La Salle Petaling Jaya, The London School Of Economics And Political Science (Lse).

What skills is Mark Tan known for?

Mark Tan has skills like Management, Business Strategy, Strategy, Financial Analysis, Management Consulting, Change Management, Business Planning, Business Analysis, Strategic Planning, Business Process Improvement, Branch Banking, Retail Banking.

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