Mark Thomas Email & Phone Number

Madrid Area, Spain

VP of Global Marketing, my position includes the following:- Responsible for lead generation programs for the EMEA region (+20MM / year)- Manage the lead generation and acquisition team in Europe- Create and manage strategic marketing programs (Go to Market)- Management of the PR for EMEA region- Manage global Sales team- Competitive intel. & Market research- Internal & External events (EMEA region)

Barcelona Area, Spain

- Responsible for all the overall marketing activities in the EMEA region, including Australia and New Zealand (overall budget of €320M a year and 300 employees) - Partner with local sales force to ensure support from global marketing at local level - CRM management: designing specific campaign targeting key consumer segments- IP management: setting-up validation process of marketing material with 3rd parties, including brand guideline for partners - Partnership / co-marketing: Responsible for leverage piggy bag opportunities within the SAP Group and with external partners (when a product is simultaneous launched across different divisions)

Greater Los Angeles Area

- Leading the International team of Play Label to present titles, deliver international marketing plans and assets and maximisation P&L to key stakeholders (the internal marketing and sales force) - Defining and implementing an effective local and international marketing strategy for the launch of various titles- Collaborating with local sales teams to define retailer strategies (e.g.: Carrefour, Auchan, Argos, Alcampo, T&R) and successfully delivering retail-marketing tools such as POS and CRM- Major influence and impact upon business growth by establishing a long-term licencing partnership with Hasbro which enabled EA to attract other Evergreen Hasbro titles onto digital platforms- Acting as the main contact between EA and Hasbro for the International territories (except NA), so that corporate message were relayed, marketing plans were synchronised between the two companies - Responsible for the main strategy & plan-to-market for products & marketing for Hasbro licence titles in EMEA and APAC, resulting of a business worth more than US20MM for EA

Paris Area, France

- Recruiting, developing and training a team of 35 employees to create Key departments inc Marketing/programming. Content Manage compliant with corporate budgetary objectives and personnel policies- Implementing new internal/external processes and procedures for the execution of the product and proposition (cross-functional activities with Brand, Communication and Technical teams); designing process to include key stakeholders for products for smooth integration and running of products within the infrastructure of the local company- Managing national Market Research around entertainment behaviour & trends (3+m R&D of 10 consumer panels to define the key requirements for online portal: news, entertainment and games- Managing global content offering, bundling for new consumer pull & increase content ARPU- Defining key international co-promotions and co-marketing with partners to promote and support the overall proposition