As part of the Group-wide corporate strategy and the associated increased focus on the customer, this new department was created. • Led the establishment of department KPIs, built and governed the team, managed content development, drove digital transformation, enhanced customer engagement, and operated proactively and independently.• Responsible for development, and rollout of a cutting-edge digital customer portal, ensuring seamless integration and user-friendly access to offerings across 30+ countries.• Successfully managed the first company-wide customer survey, conducting 1,200 in-depth interviews to identify key pain points and implement targeted solutions.• Developed comprehensive customer journeys for multiple segments, optimizing touchpoints across both digital and offline channels.• Measured and improved KPIs such as NPS (net promoter score), customer satisfaction, and employee engagement to drive continuous improvement and innovation.

Directed the strategic marketing and sales channel management functions globally, driving key initiatives to improve market reach, internal efficiency, and innovation.• Led the development of a data-driven customer, market, and competitor database • Designed and launched go-to-market strategies for new products and services.• Formulated market entry strategies for new markets and segments• Led global rollout of PERI Online Shops, enhancing customer service and sales.• Created and executed a reseller strategy, aligning corporate goals with local market needs• Key participant in the international senior leadership program (Frankfurt Business School)

Founding member of a full-service media agency focusing on audio-visual storytelling for internal and external corporate communications. EPICA Media has successfully produced corporate storytelling projects for renowned companies such as ThyssenKrupp, L'Oréal, Deloitte and Bayer.

Member of the German leadership team. Responsible for all Marketing activities, especially in the Northern Region, leading a team of 30 team members.- Responsible for the execution of the company strategy as well as full accountability for the implementation of Marketing-initiated step changers for certain product groups and services- Sales growth: 9% vs. PY- Introduction of a sustainable talent pipeline for the Marketing department- Developed a VIP customer concept alongside associated customer-specific activities- Commercial procuration- Joint responsibility for the overall German Marketing budget

Member of the local leadership team. Responsibility for entire Marketing department, consisting of Product Marketing, Trade Marketing and Strategic Marketing, leading a team of 18 members.- Responsible for profitable Marketing activities, as well as identification of new market opportunities and trends plus practical implementation- Major contributor to the development of the company strategy until 2020, as well as for the design of the strategy logo and the reporting actual vs. plan- Project sponsor for various projects (local and Asia-Pacific region) to develop talents from within the company, amongst which a comprehensive competitor and market radar project- Successful recruitment of new team leaders, as well as further development of talents in the Marketing team

Newly created role to better utilise the retail - and online channel. Responsible for optimising the retail footprint and to roll out Digital Marketing campaigns. Leading a team of over 20 members.- Responsible for the restructure of the Hilti Centre management set up- Achieved sales growth in the Hilti Centres of 25% by means of operational improvements as well as opening new outlets- Responsible for setting up an authorised distributor network in regional areas, overachieved ambitious plan by 80%- Increased online channel share by 10% through cross-departmental measures as well as through effective use of social media and SEO

Responsible for achieving set sales and profitability targets for a team of 12 (key) account managers- Full P&L responsibility, increased profit by 8%, achieved sales targets- Increased employee satisfaction by 5%- Successfully participated in the International Assessment Centre in Hong Kong for Sales Managers (ranked first)- Successfully signed a major construction company up for a long-term preferred supplier agreement (construction value AUD 100M +)- Successful integration and further development of team members

Responsible for the company’s biggest and most important business unit. Full lifecycle management for the entire product portfolio.- Grew business unit by 15% over two years- Responsible for successfully launching the new jack hammer generation, rewarded with recognition from headquarters- Received “Above Expectations” rating- Introduction of sustainable measures to reduce and avoid obsolescence- Successfully participated in a six-months International Talent Advancement Program in Malaysia, China and Hong Kong

Deloitte MIS is part of the Consulting arm and provides services to more than 1,000 motor dealers, distributors and manufacturers across Australia, New Zealand and Asia.- Leading a consulting project with the Volkswagen Group of Australia with the vision for 2015, including model line-up scenarios, portfolio repositioning, dealer network optimisation and the introduction of new products and services- Leading a consulting project with Nissan Australia for the market entry of the Infinity brand- Developed a recovery plan for the Renault dealer and service network- Assist and facilitated profitability improvement workshops with major car dealers in Australia and Greater China

PROJECT MANAGER VW DESIGN 05/2005 - 04/2007Co-ordination and management of various design projects from first sketch to pre-production. Full budget and roadmap responsibility. Heavily involved in preparations for Board approval and sign off.MARKETING SPECIALIST 09/2004 - 05/2005Short-term project in the luxury vehicle product marketing department: perform competitor analysis and further evaluations and presentations as part of decision making papers for the Board for decision on the further strategy within the luxury vehicle segment.INTERNATIONAL TRAINEE PROGRAM 05/2003 - 09/2004The International Trainee Program is a career entry programme for highly qualified junior employees. In 15 months, a general overview of the company is provided, particular importance is placed on understanding the value-added chain and on networking in various projects and placements abroad (China and Mexico).