Mark Wallace Email & Phone Number

Canton, Mi, Us

Dearborn, Mi.

• Developed budget management process for top 10 ad spending client• Oversaw monthly budget forecasting and variance compliance• Collaborated with agency finance, client marketing and finance teams• Managed cost efficiency analysis as part of agency evaluation process• Oversaw department ISO certification compliance• Lead development of media planning role within overall agency process • Lead annual departmental scope of work development and rationale• Ascertained department needs, acquired and maintained media research tools and data• Created and managed comprehensive media research training program (Nielsen IMS/Clear Decisions, Nielsen Media Impact, Nielsen NPOWER, MRI, JD Power, ComScore MyMetrics, Market Motive Digital Marketing Certification • Global liaison including management of global shopper marketing audit, media inflation estimate development and CSI system oversight

Dearborn, Mi.

• Lead total communications planning and collaborated with multi-discipline agency/client teams in the development of 18 fully integrated and highly successful new product launch plans; all-new or major launches include F-Series, Ranger, Explorer, Expedition, Excursion, Mustang, Transit and Transit Connect.• Extensive knowledge and experience across B to C and B to B business units including Cars, Trucks, SUVs, commercial vehicles and motorsports marketing• Responsible for critical planning team cohesion within agency MIT team and highly effective collaboration with client marketing communication, brand marketing, product marketing and PR teams• Extensive experience in strategic business planning and upfront video plan development