Mark Walter Email and Phone Number
Philadelphia, PA, US
Mark Walter's Location
Greater Philadelphia, United States, United States
Mark Walter's Contact Details
Mark Walter work email
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Mark Walter personal email
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Mark Walter phone numbers
About Mark Walter
Veteran implementer, consultant, analyst and marketer with broad experience applying content technologies within corporate marketing and commercial publishing contexts.Specialties: Workflow for creatives, marketing and production; digital asset management; content management; XML-based publishing
Mark Walter's Current Company Details
Ascendis Pharma
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Senior Business Analyst
Philadelphia, PA, US
- Website:
- ascendispharma.com
- Employees:
- 1192
Mark Walter Work Experience Details
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Senior Business AnalystAscendis PharmaPhiladelphia, Pa, Us
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Senior Business Analyst - Marketing Content And Digital Asset ManagementMerck May 2017 - Jul 2024Originally hired as the business analyst on Merck’s project to replace its global digital asset management (DAM) system, I subsequently joined the team that manages Merck’s global Veeva PromoMats platform. We continuously improved the system through monthly releases spanning DAM and content management for promotional content worldwide. I served as lead business analyst for integrations and also volunteered to help launch the modular content initiative. Accomplishments included:• Rolled out new CMS/workflow system for marketing content to 100+ countries (4,000+ users) in under one year• Integrated 20+ systems, saving the company over $100,000+ per year• Improved productivity by designing and implementing workflows for marketing, agencies and librarians• Implemented agile methodology: ran scrums, grooming, agile ceremonies• Spearheaded competitive analyses on modular content• Served as subject matter expert on DAM, modular content and Veeva CRM integration• Oversaw SDLC compliance, authored all SDLC documentation
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Marketing Content Platforms ManagerCampbell Soup Company 2017 - 2017Camden, Nj, UsLed cross-functional teams in the deployment and on-going improvement of content platforms for marketing and packaging across Campbell Soup business units.• Developed strategies for leveraging workflow, digital asset management and Web CMS technologies• Oversaw administration of the Adobe AEM Assets system• Managed the program budget• Instituted governance to identify and apply best practices across the enterprise -
Director, Strategic SolutionsManaging Editor Inc. (Mei) Mar 2012 - Sep 2016Jenkintown, Pa, UsCross-functional role working with marketing, product management and sales to introduce new products into multiple sales channels• Established and managed worldwide partner network for MEI Portico, the leading turnkey storefront solution for Adobe DPS. Handled marketing communications, delivered sales training, managed pipeline for channel sales. • Primary MEI sales engineer for Elvis DAM, 2014 - 2016• Cultivated and managed network of partner resellers and affiliates following the 2015 introduction of TruEdit, MEI's cloud-based content-management system • Part of the launch team for Integrated Media Planner, introduced by MEI in 2014.I also provided consulting and business analysis for clients—primarily corporate marketing departments and commercial publishers working on content strategies and technology implementations. Clients included Becker Education, Library Journal, The New York Times, Optum,and Rogers Media, among others. -
Senior Business AnalystNorth Plains Systems May 2010 - Jan 2012Toronto, Ontario, Ca• Led business and technical analysis for digital asset management projects, from pre-implementation planning through training and roll-out.• Notable projects included: Walmart, Hachette Book Group UK (7 business units), Cincinnati Children's Hospital, Abbott Labs• Conducted requirement gathering workshops and meetings for discovery: workflow requirements, integration needs, metadata model, user group and permissions model, customizations.• Wrote use cases, functional specifications, gap analyses, technical specs• Reviewed implementations at client sites to distill best practices and determine potential areas for growth. • Coordinated with IT department in architecture planning, NPS implementation and access, and post-production maintenance & support plan• Facilitated and delivered training, assisted clients in roll-out -
Director, Business DevelopmentManaging Editor Inc. (Mei) Feb 2006 - May 2010Jenkintown, Pa, UsOversaw MEI partner programs, including distributors, system integrators and technology partners; discovered, analyzed and pursued new markets and business opportunities; collaborated with customers in defining new products; led marketing and sales development of MEI dynamic publishing products.
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Director, Product ManagementManaging Editor Inc. (Mei) Feb 2005 - Feb 2006Jenkintown, Pa, UsLed the reformation of product management department during a year of 20% growth• Manager of team responsible for the entire lifecycle of MEI's family of software products and systems, from specification to release in the marketplace • Introduced dynamic publishing product based on InDesign Server to U.S. market• Reorganized product-management department and installed best practices
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Senior Analyst & ConsultantGilbane (Www.Gilbane.Com) Mar 2004 - Feb 2005Analyst and consultant specializing in content management, digital asset management, and dynamic publishing.
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Senior AnalystSeybold Publications & Consulting Apr 1987 - Mar 2004* Consultant to corporate and commercial publishers specializing in helping organizations acquire and effectively implement digital technologies for content-centric processes and products. * Clients included AT&T, Merck, R.R. Donnelley, Martin Marietta, American Medical Association, American Institute of Physics, American Chemical Society, IEEE* Analyst and writer for The Seybold Report, at the time the leading industry trade journal on publishing technology. I was a software critic writing biweekly reviews and news on a daily basis, as well as an editor collaborating on feature articles.* Editor-in-Chief of the Seybold Report on Internet Publishing (5 years)* Developed and led numerous conference seminars as a member of Seybold Seminars.
Mark Walter Skills
Content Management
Publishing
Digital Asset Management
Product Management
Strategy
Content Strategy
Business Development
Xml
Editorial
Requirements Analysis
Workflow
Business Analysis
Integration
Project Management
Publications
Management
Metadata
Saas
Enterprise Software
Content Development
Sdlc
Indesign
It Strategy
Process Consulting
Editorial Workflow
Xml Workflow
User Acceptance Testing
Ebooks
Consultative Selling
Technical Analysis
Business Transformation
Use Case Analysis
Requirement Specifications
Salesforce.com
Publishing Systems
Functional Specifications
Agile Methodologies
Channel Management
Book Production
Editorial Systems
Cross Media
Workflow Analysis
Workflow Design
Adobe Dps
Channel Partner Development
Microsoft Office
Public Speaking
Customer Insight
Critical Thinking
Mark Walter Education Details
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Temple UniversityB.A
Frequently Asked Questions about Mark Walter
What company does Mark Walter work for?
Mark Walter works for Ascendis Pharma
What is Mark Walter's role at the current company?
Mark Walter's current role is Senior Business Analyst.
What is Mark Walter's email address?
Mark Walter's email address is ma****@****zon.net
What is Mark Walter's direct phone number?
Mark Walter's direct phone number is +121588*****
What schools did Mark Walter attend?
Mark Walter attended Temple University.
What skills is Mark Walter known for?
Mark Walter has skills like Content Management, Publishing, Digital Asset Management, Product Management, Strategy, Content Strategy, Business Development, Xml, Editorial, Requirements Analysis, Workflow, Business Analysis.
Who are Mark Walter's colleagues?
Mark Walter's colleagues are Algevis Wrench, Pernille Zwicki, Lea Brandt, Phd, Michael Hardy, Irem Koc, Liselotte Rønhave, Helene Metz.
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