Mark Walter Email & Phone Number

Philadelphia, Pa, Us

Originally hired as the business analyst on Merck’s project to replace its global digital asset management (DAM) system, I subsequently joined the team that manages Merck’s global Veeva PromoMats platform. We continuously improved the system through monthly releases spanning DAM and content management for promotional content worldwide. I served as lead business analyst for integrations and also volunteered to help launch the modular content initiative. Accomplishments included:• Rolled out new CMS/workflow system for marketing content to 100+ countries (4,000+ users) in under one year• Integrated 20+ systems, saving the company over $100,000+ per year• Improved productivity by designing and implementing workflows for marketing, agencies and librarians• Implemented agile methodology: ran scrums, grooming, agile ceremonies• Spearheaded competitive analyses on modular content• Served as subject matter expert on DAM, modular content and Veeva CRM integration• Oversaw SDLC compliance, authored all SDLC documentation

Camden, Nj, Us

Led cross-functional teams in the deployment and on-going improvement of content platforms for marketing and packaging across Campbell Soup business units.• Developed strategies for leveraging workflow, digital asset management and Web CMS technologies• Oversaw administration of the Adobe AEM Assets system• Managed the program budget• Instituted governance to identify and apply best practices across the enterprise

Jenkintown, Pa, Us

Cross-functional role working with marketing, product management and sales to introduce new products into multiple sales channels• Established and managed worldwide partner network for MEI Portico, the leading turnkey storefront solution for Adobe DPS. Handled marketing communications, delivered sales training, managed pipeline for channel sales. • Primary MEI sales engineer for Elvis DAM, 2014 - 2016• Cultivated and managed network of partner resellers and affiliates following the 2015 introduction of TruEdit, MEI's cloud-based content-management system • Part of the launch team for Integrated Media Planner, introduced by MEI in 2014.I also provided consulting and business analysis for clients—primarily corporate marketing departments and commercial publishers working on content strategies and technology implementations. Clients included Becker Education, Library Journal, The New York Times, Optum,and Rogers Media, among others.

Toronto, Ontario, Ca

• Led business and technical analysis for digital asset management projects, from pre-implementation planning through training and roll-out.• Notable projects included: Walmart, Hachette Book Group UK (7 business units), Cincinnati Children's Hospital, Abbott Labs• Conducted requirement gathering workshops and meetings for discovery: workflow requirements, integration needs, metadata model, user group and permissions model, customizations.• Wrote use cases, functional specifications, gap analyses, technical specs• Reviewed implementations at client sites to distill best practices and determine potential areas for growth. • Coordinated with IT department in architecture planning, NPS implementation and access, and post-production maintenance & support plan• Facilitated and delivered training, assisted clients in roll-out

Jenkintown, Pa, Us

Oversaw MEI partner programs, including distributors, system integrators and technology partners; discovered, analyzed and pursued new markets and business opportunities; collaborated with customers in defining new products; led marketing and sales development of MEI dynamic publishing products.

Jenkintown, Pa, Us

Led the reformation of product management department during a year of 20% growth• Manager of team responsible for the entire lifecycle of MEI's family of software products and systems, from specification to release in the marketplace • Introduced dynamic publishing product based on InDesign Server to U.S. market• Reorganized product-management department and installed best practices

Analyst and consultant specializing in content management, digital asset management, and dynamic publishing.

* Consultant to corporate and commercial publishers specializing in helping organizations acquire and effectively implement digital technologies for content-centric processes and products. * Clients included AT&T, Merck, R.R. Donnelley, Martin Marietta, American Medical Association, American Institute of Physics, American Chemical Society, IEEE* Analyst and writer for The Seybold Report, at the time the leading industry trade journal on publishing technology. I was a software critic writing biweekly reviews and news on a daily basis, as well as an editor collaborating on feature articles.* Editor-in-Chief of the Seybold Report on Internet Publishing (5 years)* Developed and led numerous conference seminars as a member of Seybold Seminars.