Mark Wareing Email & Phone Number

London Area, United Kingdom

Working with brands aross the Retail, Travel and Charity verticals to help drive value from their customer data and enhance the performance of their acquisition and retention direct mail campaigns.The Abacus Alliance is a co-operative of hundreds of multi-channel retailers, travel companies and charities who contribute hundreds of millions of individual transactions with the view to then leveraging that vast data pool to make their direct mail campaigns more profitable and grow their… Show more Working with brands aross the Retail, Travel and Charity verticals to help drive value from their customer data and enhance the performance of their acquisition and retention direct mail campaigns.The Abacus Alliance is a co-operative of hundreds of multi-channel retailers, travel companies and charities who contribute hundreds of millions of individual transactions with the view to then leveraging that vast data pool to make their direct mail campaigns more profitable and grow their business. Epsilon Abacus is part of Epsilon, an all-encompassing global marketing company and leader in creating connections between people and brands. Show less

Responsible for developing and maintaining relationships with Transactis key home shopping and retail clients, providing them with a range of data and insight driven products and services including customer acquistion and retention, bespoke customer segmentation, campaign management and SCV build.

Head of Uni-Marketing List Management division, responsible for driving data sales across client portfolio and new business development.

Ba (Hons), Economics

Modern History, Economics, Law