Mark Whyte

Mark Whyte Email and Phone Number

Head of Marketing, Weatherbys @ Weatherbys Ltd
wellingborough, northamptonshire, united kingdom
Mark Whyte's Location
United Kingdom, United Kingdom
About Mark Whyte

I am a commercially-focused marketing and media specialist with director-level experience in developing strategies that create demand and drive growth.Proven track record of building & leading high-achieving teams. Passionate about leadership and culture building.My specialties include:• Over 20 years experience working in successive senior management, marketing & commercial positions• Consumer & B2B marketing planning • Developing high-achieving, collaborative teams• Brand strategy & positioning • Digital transformation & monetisation strategies for digital media platforms • Extensive experience in sponsorship and rights negotiation • Communication & content creation• Chair of IAB Ireland's Native & Content Marketing Council

Mark Whyte's Current Company Details
Weatherbys Ltd

Weatherbys Ltd

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Head of Marketing, Weatherbys
wellingborough, northamptonshire, united kingdom
Website:
weatherbys.co.uk
Employees:
147
Mark Whyte Work Experience Details
  • Weatherbys Ltd
    Head Of Marketing & Digital
    Weatherbys Ltd Feb 2022 - Present
    Weatherbys is one of the most renowned organisations in global sport, having empowered horse racing & breeding since 1770. We deliver professional services across racing & breeding administration, compliance, racecourse & raceday marketing, bloodstock, data, genomics, banking, insurance & finance. Responsibilities include:• Brand strategy, messaging & governance• Campaigns, content & lead generation across major business priorities • Sales, marketing & customer requirements across our digital portfolio, technology stack and new product opportunities• Major business pitch, tender & RFP support• Internal comms & employer branding
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  • Iab Ireland
    Chairperson, Native & Content Marketing Council
    Iab Ireland Aug 2018 - Dec 2021
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  • Reach
    Director Of Brand Partnerships
    Reach May 2018 - Dec 2021
    Belfast
    • Senior Management role leading Reach's Brand Partnerships team• Creation of innovative marketing campaigns for brands from pitch and ideation through to delivery and evaluation against KPIs
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  • Reach
    Creative Solutions Director
    Reach Mar 2013 - May 2018
    Belfast
    • Established and recruited Reach’s industry-leading creative solutions team• Oversaw our brief response and growth in integrated multimedia solutions• Established the company's event division, creating and delivering Pride of Ireland Awards and Heroes of Youth Awards
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  • Mirror Media Ireland
    Marketing Services Manager
    Mirror Media Ireland Jun 2008 - Feb 2013
    Belfast
    • Responsible for Reach's strategic consumer below-the-line marketing • Management of key commercial & sponsorship partnerships• Management of the organisation's B2B marketing
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  • Mirror Media Ireland
    Marketing & Sponsorship Executive
    Mirror Media Ireland Nov 2003 - May 2008
    Belfast
    • Developed the Daily Mirror's brand credentials in Ireland through strategic sponsorships• Identified synergistic properties in key content arenas of GAA, soccer, horse racing, music & family entertainment• Negotiated all property rights and contracts• Maximised activation across the Mirror's brands and platforms
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  • Irish Football Association
    Marketing Officer
    Irish Football Association Nov 2001 - Oct 2003
    Belfast
    • Managed all aspects of marketing for the Irish Football League• Press relations & PR• Sponsorship brokering & account management• Development of digital comms• Major event management• TV broadcasting & key stakeholder negotiation
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Mark Whyte Skills

Marketing Communications Sponsorship Social Media Marketing Digital Marketing Online Advertising Advertising Marketing Digital Media Copywriting Email Marketing Online Marketing Sports Marketing Digital Strategy Integrated Marketing Social Media Media Planning Event Management Strategy Management Sales Media Relations Brand Development Media Marketing Strategy Business Development B2b Marketing

Mark Whyte Education Details

Frequently Asked Questions about Mark Whyte

What company does Mark Whyte work for?

Mark Whyte works for Weatherbys Ltd

What is Mark Whyte's role at the current company?

Mark Whyte's current role is Head of Marketing, Weatherbys.

What schools did Mark Whyte attend?

Mark Whyte attended William J Clinton Leadership Institute At Queens, Marketing Week Mini Mba With Mark Ritson, William J Clinton Leadership Institute At Queens, Chartered Institute Of Marketing, Queen's University Belfast, Royal Belfast Academical Institution.

What skills is Mark Whyte known for?

Mark Whyte has skills like Marketing Communications, Sponsorship, Social Media Marketing, Digital Marketing, Online Advertising, Advertising, Marketing, Digital Media, Copywriting, Email Marketing, Online Marketing, Sports Marketing.

Who are Mark Whyte's colleagues?

Mark Whyte's colleagues are Howard Dyke, David Payne, Carole Reid, Kirsten Chantrell, Holly Hawker, Matthew Howe, Scotty Holden.

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