Mark Williams Email & Phone Number

South Africa

City Of Cape Town, Western Cape, South Africa

London, England, United Kingdom

Cape Town Area, South Africa

Driving the Next Generation Product Agenda for the Was an Southern Africa Area

London, United Kingdom

Cape Town Area, South Africa

• Formulating Portfolio, Brand and Operational strategy across nine markets and through a team of four direct reports ensured campaign execution across the patch.
• Through the planning process, complete ODM for all nine markets by collaborating with end markets and internal brand team
• Gain approval of portfolio strategy and brand plans from key senior stakeholders
• Drive budget process with Senior Financial managers to ensure sufficient marketing investment to deliver on… Show more Formulating Portfolio, Brand and Operational strategy across nine markets and through a team of.
• Drive budget process with Senior Financial managers to ensure sufficient marketing investment to deliver on plans
• Ensure that volume upsides and shares justify positive business cases to implement

Stellenbosch

• Ensure alignment of local trade pricing strategy with global trade marketing pricing strategy and overriding Key Performance Indicators therein.
• Consistently extract insights through data analysis and leverage understanding of data to drive direction of pricing programs and development of future initiatives
• Drive in market surveys and other fact finding initiatives to understand the current state of play and report on performance against key performance indicators
• Ensure full… Show more Ensure alignment of local trade pricing strategy with global trade marketing pricing strategy and overriding Key Performance Indicators therein.
• Ensure full understanding of programs, their objectives and execution requirements amongst field force members through road shows and constant communication
• Implement tactical pricing activities to drive desirable in market prices and consumer off take on priority brands

Gauteng

• Manage a structure of five managers who in turn manage forty representatives, ensuring that execution is in line with organizational Service Level agreements.
• Consistently measure teams performance against objectives to identify variances against targets, building action plans to address shortfalls
• Drive understanding of campaigns, targets, expectations and action plans through the line on a weekly basis to ensure delivery at the highest level
• Consistent coaching of team to… Show more Manage a structure of five managers who in turn manage forty representatives, ensuring that execution is in line with organizational Service Level agreements.
• Consistent coaching of team to ensure any form of discipline and reward establishes desired expectations within the greater team
• Actively manage key stakeholder relationships internally and externally to ensure that expectations are met and mutually beneficial solutions driven through the line Show less

Gauteng

• Manage a team of Nine Trade Marketing Representatives, Ensuring execution standards achieved and trade programs negotiated into all targeted outlets in CBD, Southern and Northern Suburbs of Johannesburg.
• Consistently measure and track performance of team to ensure targets achieved against objectives and performance issues addressed timeously
• Accompany team members in-field to train, coach and assist with performance where necessary
• Develop leaders within team to contribute toward… Show more Manage a team of Nine Trade Marketing Representatives, Ensuring execution standards achieved and trade programs negotiated into all targeted outlets in CBD.
• Develop leaders within team to contribute toward the company talent pipeline
• Address service issues with retailers to ensure my team met their expectations and they saw BATSA as a benchmark company when it came to category management Show less

Gauteng

• Manage a team of four sales and five trade marketing representatives ensuring outlets experience no out of stocks and have communication material in place that align to the BATSA company communications plan.
• Restructuring and prioritizing territory to ensure that the sales representatives have a strike rate of over 90%
• Rollout of restructuring across region to ensure all managers applied the same principles to their territories and sales coverage maximizing return on… Show more Manage a team of four sales and five trade marketing.
• Rollout of restructuring across region to ensure all managers applied the same principles to their territories and sales coverage maximizing return on Investment
• Decrease head count of my team from nine people to seven without sacrificing service to my customers
• Establish improved supply into areas where trading was not efficient or feasible for BATSA by signing up several new resellers to trade directly with BATSA

• Managing a portfolio of key brands, ensuring that development of campaigns, initiatives, test markets and tactical activities were in line with portfolio strategy and designed to meet unmet consumer needs and drive.
• Repositioning of Princeton into the low segment and driving awareness of the new recommended retail selling price
• Launching Craven A Menthol in a 10’s format to accommodate the cash strapped consumer
• Halting the decline of Rothmans in the… Show more Managing a portfolio of key brands, ensuring that development of campaigns, initiatives, test markets and tactical activities were in line with portfolio strategy and.
• Halting the decline of Rothmans in the Western Cape by launching limited edition packs
• Testing the feasibility of repositioning Royals into the low price segment

The Management Trainee program is British American Tobacco’s graduate recruitment program during which, management trainees spend a certain amount of time within each department of their function. During my program, I worked in Trade Marketing, Sales, Hotels Restaurants and Café’s (HoReCa), Merchandising, Brand Marketing, Key Account Management, Planning.

Bachelor Of Commerce, Marketing And Management

Matric