Mark Williams Email & Phone Number

South Africa

City Of Cape Town, Western Cape, South Africa

London, England, United Kingdom

Cape Town Area, South Africa

Driving the Next Generation Product Agenda for the Was an Southern Africa Area

London, United Kingdom

Cape Town Area, South Africa

Formulating Portfolio, Brand and Operational strategy across nine markets and through a team of four direct reports ensured campaign execution across the patch. • Through the planning process, complete ODM for all nine markets by collaborating with end markets and internal brand team• Gain approval of portfolio strategy and brand plans from key senior stakeholders• Drive budget process with Senior Financial managers to ensure sufficient marketing investment to deliver on… Show more Formulating Portfolio, Brand and Operational strategy across nine markets and through a team of four direct reports ensured campaign execution across the patch. • Through the planning process, complete ODM for all nine markets by collaborating with end markets and internal brand team• Gain approval of portfolio strategy and brand plans from key senior stakeholders• Drive budget process with Senior Financial managers to ensure sufficient marketing investment to deliver on plans• Ensure that volume upsides and shares justify positive business cases to implement• Drive teams’ performance, career and development plans to ensure that they deliver according to expectations and build careers within the organization• Conduct post implementation reviews to ensure that campaigns are delivering according to expectations and that we continuously make improvements in planning and execution Show less

Stellenbosch

Ensure alignment of local trade pricing strategy with global trade marketing pricing strategy and overriding Key Performance Indicators therein. • Consistently extract insights through data analysis and leverage understanding of data to drive direction of pricing programs and development of future initiatives• Drive in market surveys and other fact finding initiatives to understand the current state of play and report on performance against key performance indicators• Ensure full… Show more Ensure alignment of local trade pricing strategy with global trade marketing pricing strategy and overriding Key Performance Indicators therein. • Consistently extract insights through data analysis and leverage understanding of data to drive direction of pricing programs and development of future initiatives• Drive in market surveys and other fact finding initiatives to understand the current state of play and report on performance against key performance indicators• Ensure full understanding of programs, their objectives and execution requirements amongst field force members through road shows and constant communication• Implement tactical pricing activities to drive desirable in market prices and consumer off take on priority brands• Analyze performance of tactical activities, presenting learning’s and recommendations back to business to provide direction to future initiatives Show less

Gauteng

Manage a structure of five managers who in turn manage forty representatives, ensuring that execution is in line with organizational Service Level agreements.• Consistently measure teams performance against objectives to identify variances against targets, building action plans to address shortfalls• Drive understanding of campaigns, targets, expectations and action plans through the line on a weekly basis to ensure delivery at the highest level• Consistent coaching of team to… Show more Manage a structure of five managers who in turn manage forty representatives, ensuring that execution is in line with organizational Service Level agreements.• Consistently measure teams performance against objectives to identify variances against targets, building action plans to address shortfalls• Drive understanding of campaigns, targets, expectations and action plans through the line on a weekly basis to ensure delivery at the highest level• Consistent coaching of team to ensure any form of discipline and reward establishes desired expectations within the greater team• Actively manage key stakeholder relationships internally and externally to ensure that expectations are met and mutually beneficial solutions driven through the line Show less

Gauteng

Manage a team of Nine Trade Marketing Representatives, Ensuring execution standards achieved and trade programs negotiated into all targeted outlets in CBD, Southern and Northern Suburbs of Johannesburg.• Consistently measure and track performance of team to ensure targets achieved against objectives and performance issues addressed timeously• Accompany team members in-field to train, coach and assist with performance where necessary• Develop leaders within team to contribute toward… Show more Manage a team of Nine Trade Marketing Representatives, Ensuring execution standards achieved and trade programs negotiated into all targeted outlets in CBD, Southern and Northern Suburbs of Johannesburg.• Consistently measure and track performance of team to ensure targets achieved against objectives and performance issues addressed timeously• Accompany team members in-field to train, coach and assist with performance where necessary• Develop leaders within team to contribute toward the company talent pipeline• Address service issues with retailers to ensure my team met their expectations and they saw BATSA as a benchmark company when it came to category management Show less

Gauteng

Manage a team of four sales and five trade marketing representatives ensuring outlets experience no out of stocks and have communication material in place that align to the BATSA company communications plan.• Restructuring and prioritizing territory to ensure that the sales representatives have a strike rate of over 90%• Rollout of restructuring across region to ensure all managers applied the same principles to their territories and sales coverage maximizing return on… Show more Manage a team of four sales and five trade marketing representatives ensuring outlets experience no out of stocks and have communication material in place that align to the BATSA company communications plan.• Restructuring and prioritizing territory to ensure that the sales representatives have a strike rate of over 90%• Rollout of restructuring across region to ensure all managers applied the same principles to their territories and sales coverage maximizing return on Investment• Decrease head count of my team from nine people to seven without sacrificing service to my customers• Establish improved supply into areas where trading was not efficient or feasible for BATSA by signing up several new resellers to trade directly with BATSA• Aligned my team to company strategy, transferring knowledge and understanding of rational of campaigns to team members and empowering them to deal with customers more effectively• Up skilling my team, developing them to achieve their desired career path within the company• Developed individuals within team to ensure that talent pipeline is in place and successors are ready to move into more senior roles within BATSA• Developed seasonal plans to ensure that service levels are adhered to during the festive season and public holidays• Delivered against volume targets and operational objectives set by the organization• Leveraged relationships across the organization to ensure that customer queries and issues are addressed and resolved in a timely and professional manner• Leveraged relationships with high priority retailers to increase visibility of BATSA products and point of sale material to the consumer within these outlets Show less

Managing a portfolio of key brands, ensuring that development of campaigns, initiatives, test markets and tactical activities were in line with portfolio strategy and designed to meet unmet consumer needs and drive organizational performance• Repositioning of Princeton into the low segment and driving awareness of the new recommended retail selling price • Launching Craven A Menthol in a 10’s format to accommodate the cash strapped consumer • Halting the decline of Rothmans in the… Show more Managing a portfolio of key brands, ensuring that development of campaigns, initiatives, test markets and tactical activities were in line with portfolio strategy and designed to meet unmet consumer needs and drive organizational performance• Repositioning of Princeton into the low segment and driving awareness of the new recommended retail selling price • Launching Craven A Menthol in a 10’s format to accommodate the cash strapped consumer • Halting the decline of Rothmans in the Western Cape by launching limited edition packs • Testing the feasibility of repositioning Royals into the low price segment• Launching of Consulate Kings in the Eastern Cape to target the low price consumer segment• Completing all plans and research to launch a pack upgrade on Craven A Show less

The Management Trainee program is British American Tobacco’s graduate recruitment program during which, management trainees spend a certain amount of time within each department of their function. During my program, I worked in Trade Marketing, Sales, Hotels Restaurants and Café’s (HoReCa), Merchandising, Brand Marketing, Key Account Management, Planning and Market Insights.The program is designed to develop functional knowledge as well as leadership skills simultaneously. Throughout the… Show more The Management Trainee program is British American Tobacco’s graduate recruitment program during which, management trainees spend a certain amount of time within each department of their function. During my program, I worked in Trade Marketing, Sales, Hotels Restaurants and Café’s (HoReCa), Merchandising, Brand Marketing, Key Account Management, Planning and Market Insights.The program is designed to develop functional knowledge as well as leadership skills simultaneously. Throughout the program, courses from Change Management to the Future Leadership program are attended and performance in each function is monitored and managed by a coach and line managers on a six weekly basis. Show less

Bachelor Of Commerce, Marketing And Management

Matric