As VP of National Accounts, my focus is on product development in order to meet the demands and challenges of the customer's needs at a reasonable price point in order to satisfy the clientele, as well as to move the bakery forward in it's next step of evolution.My sales in the frozen arena have been positive for the last 12 years consecutively, and we're building a new bakery in Crafton PA to continue on the trajectory that's been established. I've recently developed a thaw and sell In-store bakery program which entails 22 bakery products for a major grocery store chain.This has been an exciting and challenging time, with endless opportunities to create, develop, and serve the needs of the restaurant, grocery and C-store industries.My biggest passion and enjoyment in life is helping people achieve their dreams whatever their need may be. My profession leads me to many interesting people and my life is enriched in knowing each and everyone of my clients. I don't just see them as customer's, I see them as friends.