Mark Adamiak Email & Phone Number

Responsible for developing product marketing strategies for NHA's B2B channels.

For Jones & Bartlett Learning's Cybersecurity and Allied Health product portfolios.

Burlington, Massachusetts, United States

As the Product Marketing Manager responsible for Jones & Bartlett Learning's Health Professions and Cybersecurity/Computing product lines, I collaborate with key stakeholders to develop and implement the marketing strategy, value prop, messaging, persona development, and positioning statements for each portfolio of products. I work closely with key members in Product, Sales, Program Marketing, Creative Services and MarTech to execute the developed marketing plan to achieve set revenue targets.Jones & Bartlett Learning, an Ascend Learning brand, supports educators with trusted content and teaching solutions and inspires students and professionals in reaching their career goals.

Waltham, Ma

Greater Boston Area

Developed and executed integrated marketing strategies using content creation, digital, and events that build visibility and drive business opportunities in five market segment verticals, including Real Estate Developers, Offshore Wind, and Higher Education.Led editorial and content creation for those verticals, including collaborating with subject matter experts to create digital content, pitching ideas to external publications, promoting content through email marketing and organic and paid social media, and optimizing content for search engine optimization.Created quarterly reports analyzing web traffic, email performance, social media engagement, and website conversions, and provided recommendations for strategy improvements.> Continued to see visibility and conversion metric growth, including increased website inquiries by 46%, website traffic by 18%, and LinkedIn followers by 16% in 2020I develop editorial strategies for our markets, which includes collaborating with subject matter experts to create digital content, pitching ideas to external publications, promoting content through email marketing and organic and paid social media, and ultimately capturing qualified leads.

Greater Boston Area

Greater Boston Area

Greater Boston Area

- Maintained the Radius website by publishing all content and coordinating website improvement initiatives with a third party agency- Created monthly reports that included analysis on site behavior, social media engagement, email marketing performance, and content creation- Coordinated with regional and channel sales teams to promote and manage logistics for local and national events- Managed company social media channels including LinkedIn, Twitter, SlideShare, and Facebook

Greater Boston Area

Spent 17 months in the Associate Rotational Program at Radius where I worked with Product Management, Inside Sales, and Marketing.

Managed and organized the department’s training and implementation schedule for all clients and trainers. Assisted in database management and developing a new resource center for customers

Assisted in Marketing and Sales department activities. Tasks include participating in company rebranding, assisting in social media integration, managing databases, organizing sales data, performing credit checks, assisting in webinar production, assisting in shipping and logistics, mailing brochures to prospective customers, and other miscellaneous office administrative tasks