Mark Martinez Email & Phone Number

Suwanee, Ga

Azeca Consumer Electronics● Created branded line of innovative Bluetooth products ● Imported and re-exported line to multiple countries ● Built relationships with retail and online stores● Drove sales with exhibits at CES and Miami Export Show for 6 years● Extensive sourcing trips to Hong Kong and mainland China● Winding down business due to increased Bluetooth licensing fees.

Atlanta, Ga

Baby Health (a segment of Nursery & Care/Licensing Division)● Joined Baby Health division after BebeSounds Acquisition ● Increased Baby Health sales from 3M to 7M with thermometry and nasal aspirator● Expanded Health offerings into drug store chains including CVS and Walgreens● Developed health and baby accessory line as part of a new product road map● Presented to all major baby retailers during in-house line review season● Supported executive team with PLR, Funnel, P&L review, and global ideation meetings● Conducted research including in-house consumer color study and product feature set study● Took ownership of product line at JPMA to focus on Big-box and international placement● Engaged with legal team on licensing activities (Total division revenue with licensing was 30M+)● Worked with Hamilton Beach as on going Humidifier and Humidifier Filter licensing partner ● Managed Toys R Us private label thermometer SKU and interfaced with supplier in China● Dealt directly with Toys R Us compliance on key thermometry issues and FDA 510K issues● Partnered extensively with in-house engineering and partner factories in China● Toured multiple factories in China. Regularly worked with teams via 3AM direct calls to China● Managed PD schedule through the Stage Gate process with engineering, ID and other partners● Division closed - my Nasal Aspirator is the only Nursery & Care item still at retail (Walmart)

New York, Ny

BebeSounds brand of baby products● Developed BebeSounds Prenatal Listener – sold in every mass merchant and worldwide● Re-messaged AngelCare anti SIDS device for a successful relaunch in Toys R Us ● Met with Walmart and Toys R Us buyer regularly to pitch new items and service current slots● Worked with CEO and creative teams on national print media campaigns● Responsible for hiring key talent including two designers and an associate product manager● Organized pre trade show marketing and set up for JPMA and Kind + Jugend trade shows● Participated in multiple sourcing/buying trips to China● Reached 16% YOY growth with $13M in annual sales prior to being acquired by GracoTV Listener brand of wireless headphones● Created line of infrared headphones for gift and hearing impaired markets● Sold through Brookstone stores and specialty gift stores/catalogs as well as internationally ● Managed annual exhibits at CES and Housewares show● Regularly attended Hong Kong Electronics and toured several factories in China● Drove sales with print ad campaigns in trade publications as well as direct mail campaigns

New York, Ny

Manufacturer Sales Representative Firm catering to Special Markets● Represented over 20 lines to special markets including Sharp, Omron, Brother, and Kettler● PJL was the exclusive vendor rep firm for the Citibank CitiDollars catalog with 20M circulation● Customers included online, mail order, premium incentive, military, and export accounts

Education record

Education record