Markandey Singh Email & Phone Number

India

I. Strategy and Planning:• Lead AOP preparation: This includes setting strategic marketing goals, developing action plans, and allocating resources.• Develop and present marketing strategies to senior management. Analyze market trends and competitor activity to inform strategic decisions.II. Channel Management and Execution:• Set and monitor monthly marketing targets for each channel (SEM/SEO, Display, Content, Social Media).• Lead and manage a team of 8 digital marketing specialists. Assigns tasks, delegates responsibilities, and provides feedback.• Motivates and empowers team members to achieve their goals. Fosters a collaborative and positive work environment.• Tracks and monitors expenses to ensure they stay within budget. Provides regular budget reports to stakeholders• Collaborate with ORM team to address patient issues and manage online reputation.III. Communication and Collaboration:• Do daily morning calls with CEO, CFO, IT, medical team, brand team, call center to discuss targets, strategies, and progress.• Maintain regular communication with MD and CEO on strategy and progress.IV. Performance and Optimization:• Monitor and analyze marketing campaign performance across all channels.• Identify opportunities for improvement and implement optimization strategies.• Track and report on return on investment (ROI) for marketing activities.V. Additional Responsibilities:• Stay up-to-date on the latest digital marketing trends and technologies.• Identify and implement new marketing tools and platforms.• Contribute to the development and execution of other marketing initiatives.

Mumbai, Maharashtra, India

• Executed PPC/ Shopping/ SEO/ Affiliate/ Paid Social/ Display Adversting/ Email campaigns across brands website(Diamondsfactory.co.uk/Fr/De/com/ie, sacet.com, austenblake.com) to increase users and increase ROI. • Ideated, plan and conceptualized digital marketing strategies.• Reviewed website metrics with senior management to analyze the traffic, customer trend and discuss measures to improve the customer experience and brand value.• Proficiently prepared comprehensive Monthly/Daily/Weekly reports(Margin/Sales/Projection) for senior management enabling effective decision-making.• Worked in close coordination with account, website Developer, Customer Support, Catalog, Creative and project management teams for improving UX/UI, CRO, customer attraction and retention.• Managing the team of 8, including catalog and visualization team. Managed budget of 2 cr per month.

Gurgaon, Haryana

• Developed digital marketing strategy and executed it using PPC,Affiliate and SEO to bring website traffic to increase sale on website. • Monitored and analyzed Google Analytics for reporting and providing end-to-end visibility of consumer behavior.• Worked closely with SMS marketing vendor / Affiliate company Vendor and Google for Youtube campaign.• Learned Shopping Campaigns and executed it. Learned Dynamic Retargeting Campaign and executed it.• Worked with ATL and BTL team and learned about it. Reported to CMO of the company.• Reported directly to Nikhil Rungata (https://www.linkedin.com/in/nikhilrungta/) and Nitin Raj (https://www.linkedin.com/in/nitinrajb/)

Gurgaon, India

• Managed SEO clients and developed strategies for handling multiple clients effectively. • Guided, controlled and motivated a team of 4 executives for performing high level analysis of potential client sites. Prepared SEO audit report and proposal. Client Interaction and conducted review meeting. Co-ordinated with content writing team to produce search engine friendly content.

Green Park New Delhi

• Created/implementing the SEO plan for all the clients and experienced in Google analytics traffic monitoring, custom reporting. Work on seo off page activities.• Coordinated and managed marketing campaigns on Google Ads.• Managed a team of 5 executives, take the initiative to prepare knowledge base for team members and helped them with their queries to perform better and achieve the targets.• Created monthly SEO &PPC Reports with analysis of performance of campaigns.• Designed website and worked on HTML, CSS, Javascripts, Word press.

Noida Area, India

• Managed the day to day running and operation of the IT Service Desk Support.• Responsible for diagnosing & resolving hardware, software & end users problems. • Acted as the first point of contact for all IT & technical queries.