Mark Avera Email & Phone Number

Atlanta, Georgia, United States

PR, social media, and digital marketing professional at a top global PR agency, working across global teams for corporate, technology and healthcare clients. I oversee integrated communications programs generating dozens of earned media placements, hundreds of content pieces, and thousands of engagements each month. I also manage a team of digital analysts listening, measuring and analyzing traditional and social media conversations to inform newsroom pitching, editorial planning, influencer identification, trend analysis and program evaluation. Internally, I focus on initiatives supporting business development, increasing workplace satisfaction and bolstering new talent acquisition and development. Responsibilities include:+ Providing program and account management to global integrated communications programs+ Overseeing proactive earned media newsrooms and reactive media responses + Developing and directing social media content strategy + Managing a digital content team producing hundreds of unique content pieces each month+ Managing a digital analytics team to generate data driven insights and evaluation+ Developing content such as online video, social media posts and presentations+ Providing crisis and issues management strategic counsel and tactical execution+ Managing online community presences across owned blogs/forums and third-party social media platforms+ Pitching and supporting media and analyst events+ Speaking and presentation engagements