I remember from a very young age, digging through my father's record collection, being transfixed by the album artwork and stories within the sleeve notes. I wanted to be like Peter Saville or Peter Blake! Sadly I lacked their talent but now I'm lucky enough to be founder of BAGGI, a brand design agency that creates brands with soul - alive with possibility, inspiration and human spirit. We do this by the power of three:1. Defining what makes you different2. Bringing that to life through compelling storytelling3. Creating a distinctive and recognisable brand identity.I actually kicked-off my career in advertising but quickly realised I enjoyed the brand bit, learning my trade at great agencies such as Lambie-Nairn, Radley Yeldar and Elmwood. I also learnt that trust, integrity and confidence are essential ingredients to creating the right conditions for great work. Combine this with talent, a sense of humour, one or two interesting hobbies and side projects that make you, you and anything is possible!I count myself fortunate to have worked with and learnt from some talented people along the way, including organisations and brands such as Heineken, GREAT Britain, Unilever, Telefonica O2, The Macallan and our founding client at BAGGI, the Retail Trust - a 2023 DBA Design Effectiveness Award Winner.So I may not have made it as a record sleeve designer but you can be sure there will always be a record on in the studio! (And yes, I am a West Brom fan)If you'd like to find your brand's soul, or simply fancy a chat, then connect with me on LinkedIn or head over to baggi.co.uk to find out more.TESTIMONIALS:“The complete rebrand and repositioning of the Retail Trust has been transformational for our organisation at a time when the need for our services have never been more pressing. The agency has taken a 190 year old organisation, and given it a new lease of life, underpinning a vibrant future by rooting it in all that’s good about its history.”Chris Brook-Carter, CEO, Retail Trust"We look at our products on the shelves now, at the likes of Selfridges and Ocado, and we’re confident that they look the part. Imposter syndrome is gone now that, from the outset, the cheese looks as good as it tastes! Thanks to the rebrand by BAGGI, we feel like our products deserve their spot in the cheese aisle, with subtle dairy cues like the strength and nod to provenance on the front of the pack, we think that consumers are more likely to give us a go." Mike Moore, Founder & Owner, Honestly Tasty