Mark Binns Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Acidgreen is an award winning full service Digital Agency that has a strong emphasis on ecommerce. As Certified Magento Solution Partners, Google Premier Partners and Bing Partners the company has an impressive portfolio of multi channel and pure play online retailers.As Chief Data and Insights Officer, I work with our clients to try and get the best ROI from all of their online activities.Having worked for years managing SEO, SEM, Email Marketing and CRO Campaigns, I decided to up skill by learning more about database structure. I was constantly analysing clients Analytics accounts and trying to build attribution models to help them make key business decisions about marketing spend and realised I needed to stitch this data together with other sources of information. On a daily basis I analyse Big Data sets and translate them into actionable insights for our clients. Rather than just running the numbers, I try and link these insights back to key marketing principles like Customer Centricity so that I can help build effective marketing automation campaigns, personalisation strategies and inform Data Driven Design.

Sydney, Nsw

GuihenJones is a retail marketing agency that thinks like your customers and we've been driving sales for our retail clients for over 21 years. My job is to help clients with Brand development and how to make the most of digital marketing.With tangible experience from mature markets, I aim to help clients implement a successful Digital Strategy.Areas of expertise:• Website Design (including CMS)• Ecommerce• Digital Marketing• SEO• Social Media• Conversion Optimisation and Analytics

Potters Bar

Post GFC, I was required to devise a new digital strategy. I split the offer into 3 separate digital channels: B2C eCommerce, Premium Range B2B and Entry Level B2B.Responsabilities:• Project manage and scope the site development including wireframes, budget analysis and site architecture.• Implement and map out SEO Strategy for all content , blog posts and backlinks.• Manage and implement paid search campaigns (PPC)• Site Analysis using Google Analytics, Webmaster tools and e-commerce platform data to monitor cost per acquisition etc.• Manage email marketing campaigns• Manage and direct social media campaigns using Twitter, LinkedIn, YouTube and Facebook • Implemented the logistics for warehousing and distribution for the online shopAchievements:• Increased profitability by 30% during a period where there has been negative growth in the market sector) • Setting up Global Distributors to sell products to a wider range of customers • Sourcing overseas suppliers to reduce costs and improve profitability • Taking control of SEO, Social Media and e-Marketing. In bringing it in house, the results were more effective and profitable. • Significantly decreased the CPA and increased organic traffic by more than 45%

Potters Bar

AJ Binns specialise in offering bespoke solutions for architects and building contractors. Selling directly to creative and technical clients, meant that I needed to be able to understand design briefs, find solutions to their problems, and deliver these on time and on budget. The projects had very long sales cycles and it was essential to introduce a CRM system to manage the sales pipeline. During this time I also focussed on brand development and began to introduce the digital convergence of content and communications.

Bachelor Of Science (Bs), Sociology

Education record

Education record